1、阅读练习试卷 4及答案与解析 一、 PART THREE 0 Strengthening IP protection: from legislation to enforcement Laws are in place to protect intellectual property (IP) rights in the Gulf. But enforcement has generally been weak. However, as governments look at ways to diversify away from oil, IP protection is becoming
2、a bigger concern; not just to protect local knowledge-based industries, but also to attract foreign investment. This senior-level event will present a series of practical recommendations for change, drawing on the expertise of business and political leaders in the Gulf region. IP protection is a glo
3、bal as well as a regional issue, and Gulf-initiatives are being buttressed by negotiations with the WTO and US trade representatives. Participants at this conference will debate how best to combine legislation with enforcement to solve region-specific problems. To discover how best to tackle issues
4、from copyright infringement to counterfeiting, reserve your place now for Economist Conferences Protecting Intellectual Property in the Gulf. From software piracy to trademark protection: a focus on local issues We have convened an experienced panel of legal experts, government officials and senior
5、IP executives from the region. They will address some of the core IP issues in the Gulf: IP infringement: what is the scope of the problem and what must governments do? What are the practical IP protection issues at ground level? Why is enforcement lacking and how should governments strengthen their
6、 approach? What impact will global trends have on the Gulf: from WTO to US free trade and the ELI? How can business and government cooperate to improve IP protection? Why you should attend Gain practical insights into specific IP issues in the Gulf region See how best to tackle IP infringement at lo
7、cal level Meet senior lawyers and IP experts active in the Gulf Influence government policy on issues ranging from piracy to parallel trade Hear leading Gulf IP experts present their recommendations for change Network with your peers from across the region to share ideas on IP protection Return to y
8、our business equipped with the latest thinking on legislation and enforcement At this high-level gathering, you will engage in intensive debate with senior IP executives working in the Gulf. All participants will receive a set of recommendations at the end of the conference, summarizing the position
9、s of the speakers. Places are strictly limited, so to avoid disappointment, reserve your place today. Who should attend? This conference has been designed to meet the needs of senior executives with day-to-day responsibility for IP protection and management in their companies Gulf operations. Those
10、who should attend include: General managers Regional managers General counselors Marketing directors Lawyers Corporate affairs directors . working in FMCG, automotive, software, music and entertainment as well as pharmaceutical companies and the clothing industry. 1 We can conclude that this passage
11、 is a (an) _. （ A） introduction to a conference （ B） advertisement （ C） introduction of IP （ D） report on a conference 2 Whats the purpose to hold this conference? （ A） To discuss what kind of law should be taken to protect IP. （ B） To discuss how government should protect IP. （ C） To discuss how to
12、 improve the protection of IP. （ D） To discuss what people should do to protect IP. 3 Why does the passage suggest people reserve their place? （ A） In case there is no more seat for late participants. （ B） In order to attract more participants. （ C） To encourage people to discover how useful the con
13、ference is. （ D） To avoid disappointment. 4 Who is not mentioned that will address IP issues at conference? （ A） Political leaders. （ B） Legal experts. （ C） Government officials. （ D） Senior IP executives. 5 Whats the use of what participants will receive at the end? （ A） To know details of the conf
14、erence. （ B） To know where the speakers are. （ C） To know details of the speakers. （ D） To recommend which the best speaker is. 6 Why does the passage suggest those people attend? （ A） Because they are senior executives. （ B） Because they work in Gulf. （ C） Because they are responsible for their com
15、pany. （ D） Because they are responsible for IP management. 二、 PART FOUR 6 The simplest way to 【 C1】 _ a foreign market is through exporting. The company may passively export its surpluses from time to time, or it may actively make a commitment to 【 C2】 _ exports to a particular market. In either cas
16、e, the company produces all its goods in the home country. It may or may not modify them for the export market. Exporting 【 C3】 _ the least change in the companys product lines, organization, investments, and mission. A company can export its product in two ways. It can hire independent internationa
17、l 【 C4】 _ middlemen (indirect exporting) or handle its own exporting (direct exporting). Indirect exporting is more common in companies just 【 C5】 _ to export. First, it involves less investment. The firm does not have to have an overseas sales force or a set of contacts. Second, it involves less ri
18、sk. International marketing middlemen domestic-based export merchants or agents, or 【 C6】 _ organizations-bring know-how and services to the relationship, and the seller normally makes fewer mistakes. Sellers approached by foreign buyers are likely to use direct exporting. So will sellers whose expo
19、rters 【 C7】 _ large enough to do their own exporting. The investment and risk are somewhat greater, but so is the potential return. The company can carry on direct exporting in several ways. First, it can set up a domestic 【 C8】 _ department that 【 C9】 _ export activities. Or it can set up an overse
20、as sales branch that handles sales, distribution, and perhaps promotion. The sales branch gives the seller more presence and program control in the foreign market. It often 【 C10】 _ a display center and customer service center. Or the company can send home-based sales representatives abroad at certa
21、in times to find business. Finally, the company can do its exporting through foreign-based distributors who buy and own the goods, or through foreign-based agents who sell the goods on behalf of the company. 7 【 C1】 _ （ A） enter into （ B） enter on （ C） enter up （ D） enter 8 【 C2】 _ （ A） expand （ B）
22、extend （ C） explore （ D） expose 9 【 C3】 _ （ A） consists （ B） concludes （ C） involves （ D） contains 10 【 C4】 _ （ A） marketing （ B） marketed （ C） markets （ D） marketen 11 【 C5】 _ （ A） begin （ B） beginning （ C） begins （ D） to begin 12 【 C6】 _ （ A） cooperative （ B） cooperation （ C） cooperate （ D） to coo
23、perative 13 【 C7】 _ （ A） grow （ B） have grown （ C） will grow （ D） have been growing 14 【 C8】 _ （ A） exporting （ B） exported （ C） export （ D） exporten 15 【 C9】 _ （ A） carries about （ B） carries away （ C） carries with （ D） carries out 16 【 C10】 _ （ A） serves with （ B） serves as （ C） serves for （ D） se
24、rves of 三、 PART FIVE 16 The new Manufacturing Partners program aims to improve teachers understanding of manufacturing 【 C1】 _ inviting 2,000 teachers to take part 【 C2】 _ factory visit. It will not be just one-way traffic, however; about 500 manufacturing employees are also invited to visit schools
25、 each year to improve their awareness of modern schools. Peter Davies, Program Director, believes employers will also see the benefits. “Its an excellent means of improving professional development 【 C3】 _ helping to improve management and communication skills,“ Davies says. 【 C4】 _ now, manufacturi
26、ng firms have been slow to send staff into schools and teachers havent been very keen to visit factories, either. According to Davies, most would rather visit a bank 【 C5】 _ retail company instead. Headteacher Andrew Morris recently spent three days at KTM, an engineering firm. Afterwards he admitte
27、d his view 【 C6】 _ industry had been out-of-date: “I thought it would be a dirty place to work, 【 C7】 _ conditions have obviously improved a lot nowadays.“ KTM Director John Dimmock said that 【 C8】 _ a doubt his staff had benefited 【 C9】 _ explaining 【 C10】 _ jobs to teachers and pupils. 17 【 C1】 _
28、18 【 C2】 _ 19 【 C3】 _ 20 【 C4】 _ 21 【 C5】 _ 22 【 C6】 _ 23 【 C7】 _ 24 【 C8】 _ 25 【 C9】 _ 26 【 C10】 _ 四、 PART SIX 26 Commercial Loan Manager After five years previous experience in a commercial loan 【 S1】 _ department, and preferably in a management position. 【 S2】 _ Person will be responsible for est
29、ablishing Brighton National 【 S3】 _ Banks new department that to include assisting with creation of 【 S4】 _ policies and procedures. Strong leadership and management skills, with ability to analyze 【 S5】 _ and administer of heavy commercial loan portfolio. Minimum 10 【 S6】_ years of prior banking ex
30、perience, as preferably with a Brighton 【 S7】 _ community bank. Strong at business development and sales experience. 【 S8】_ Proven success in portfolio development and management. 【 S9】 _ Excellent communication skills, both in verbal and written, with all 【 S10】_ levels of management and in custome
31、r service. Requires college 【 S11】_ degree or equivalent work experience. Please mail with your resume to: Brighton National Bank, 1420 Keller 【 S12】_ Avenue, Brighton VA. 27 【 S1】 _ 28 【 S2】 _ 29 【 S3】 _ 30 【 S4】 _ 31 【 S5】 _ 32 【 S6】 _ 33 【 S7】 _ 34 【 S8】 _ 35 【 S9】 _ 36 【 S10】 _ 37 【 S11】 _ 38 【
32、S12】 _ 阅读练习试卷 4答案与解析 一、 PART THREE 【知识模块】 阅读 1 【正确答案】 B 【知识模块】 阅读 2 【正确答案】 C 【知识模块】 阅读 3 【正确答案】 B 【知识模块】 阅读 4 【正确答案】 A 【知识模块】 阅读 5 【正确答案】 B 【知识模块】 阅读 6 【正确答案】 D 【知识模块】 阅读 二、 PART FOUR 【知识模块】 阅读 7 【正确答案】 D 【知识模块】 阅读 8 【正确答案】 A 【知识模块】 阅读 9 【正确答案】 C 【知识模块】 阅读 10 【正确答案】 A 【知识模块】 阅读 11 【正确答案】 B 【知识模块】 阅读
33、 12 【正确答案】 A 【知识模块】 阅读 13 【正确答案】 B 【知识 模块】 阅读 14 【正确答案】 C 【知识模块】 阅读 15 【正确答案】 D 【知识模块】 阅读 16 【正确答案】 B 【知识模块】 阅读 三、 PART FIVE 【知识模块】 阅读 17 【试题解析】 by 【知识模块】 阅读 18 【试题解析】 in 【知识模块】 阅读 19 【试题解析】 by 【知识模块】 阅读 20 【试题解析】 Until 【知识模块】 阅读 21 【试题解析】 or 【知识模块】 阅读 22 【试题解析】 of 【知识模块】 阅读 23 【试题解析】 but 【知识模块】 阅读
34、24 【试题解析】 without 【知识模块】 阅读 25 【试题解析】 from 【知识模块】 阅读 26 【试题解析】 their 【知识模块】 阅读 四、 PART SIX 【知识模块】 阅读 27 【正确答案】 After 【知识模块】 阅读 28 【正确答案】 and 【知识模块】 阅读 29 【正确答案】 correct 【知识模块】 阅读 30 【正确答案】 that 【知识模块】 阅读 31 【正确答案】 with 【知识模块】 阅读 32 【正确答案】 of 【知识模块】 阅读 33 【正确答案】 as 【知识模块】 阅读 34 【正确答案】 at 【知识模块】 阅读 35 【正确答案】 correct 【知识模块】 阅读 36 【正确答案】 in 【知识模块】 阅读 37 【正确答案】 in 【知识模块】 阅读 38 【正确答 案】 with 【知识模块】 阅读
