1、BEC商务英语（初级）听力练习试卷 10及答案与解析 一、 PART THREE 0 二、 PART FOUR 8 What fruit does New Zealand export most? （ A） Kiwi fruit （ B） pear （ C） apple 9 Which is NOT the reason the KMB formed for? （ A） to establish kiWi fruit distribution within New Zealand （ B） to find more kiwi fruit export markets （ C） to compe
2、te with the lamb and wool export 10 What is KMBs marketing strategy? （ A） to sell at cost price at the beginning （ B） to emphasize the quality of the kiwi fruit （ C） to launch an advertising campaign 11 What is the newest export market KMB developed? （ A） South America and Vietnam （ B） Middle East a
3、nd Korea （ C） Europe and Japan 12 How much increase does Peter expect to have in five years time? （ A） 25% （ B） 32% （ C） 7% 13 Which is not the present kiwi fruit export transportation method? （ A） by marine （ B） by air （ C） by train 14 What is KMBs future developing plan? （ A） to improve the wooden
4、 box design （ B） to improve delivery efficiency （ C） to hire more ships to export kiwi fruit 15 What is the best seller fruit in New Zealand? （ A） Kiwi fruit （ B） pear （ C） apple BEC商务英语（初级）听力练习试卷 10答案与解析 一、 PART THREE 0 【听力原文】 Woman: Our company, New Era Venture Capital Co. , Ltd. was founded in De
5、cember 1999 with a total of RMB 500 million Yuan in registered capital. The company engages in the business of equity investment in high-tech companies, venture investment funds management, and investment consulting services. At present, our company is divided into four project units to focus on dif
6、ferent industries. Unit one is responsible for projects in the area of biotechnology, pharmaceutical and is actively engaged in modernizing Chinese medicine as well as agriculture. Unit two concentrates its work solely on the IT industry and deals with IT-related projects. Unit three is actively eng
7、aged in the fields of new materials, new energy, environmental protection and Internet technology. Unit four is responsible for capital operation projects. 【知识模块】 听力 1 【正确答案】 DECEMBER 【知识模块】 听力 2 【正确答案】 VENTURE 【知识模块】 听力 3 【正确答案】 CONSULTING 【知识模块】 听力 4 【正确答案】 CHINESE MEDICINE 【知识模块】 听力 5 【正确答案】 ENVI
8、RONMENTAL 【知识模块】 听力 6 【正确答案】 INTERNET 【知识模块】 听力 7 【正确答案】 CAPITAL 【知识模块】 听力 二、 PART FOUR 8 【听力原文】 Woman: Good evening, this is Business World Tonight. Its my pleasure to welcome Peter Brook from the New Zealand Kiwi Fruit Marketing Broad, the KMB for short. Good to have you. Peter First of all, for t
9、hose people who may not have seen kiwi fruit, what are they? Man: Well, they are small green round fruit and theyre delicious. New Zealand now exports them more than any other fruit and vegetable, so kiwi fruit are very important to us economically. Of course， New Zealand is famous for lamp and wool
10、 production and trade involves these are still good. And these products are actually the biggest area in terms of export income. Woman: I see. Then can you tell me why the KMB was started? Man: Well, some years ago， kiwi fruit farmer found they were producing more fruit but the market was growing at
11、 the same rate. So the KMB was formed, partly to set up distribution to retailers and so on within New Zealand, but also to find more customers for kiwi fruit around the world, in other words, to make the export market bigger. Woman: I see. Now what do you do to find more customers around the world
12、for a particular product, especially one which people have probably never seen before? Man: Well, there are a number of ways of doing this. Some marketing broads might do an international advertising campaign, so that when anybody in one of the target countries watches TV, they are certain to see th
13、e product. Thats fine, but of course it costs a lot and its not really suitable for our product. So we will approach it in a different way. We want to be certain that anyone who buys our product anywhere in the world has a guarantee that what theyre buying is of the highest quality. This is the best
14、 long-term policy. You can do all kinds of things, like selling at cost price at the beginning so that your product is cheaper than other competitors, but we didnt think that will present the right image and in the end, you only have to rise your price anyway. Woman: So everything all comes down to
15、how good your product is. Man: Thats right. Woman: And where do most export of kiwi fruit go? Man: Our market is expanding all the time. Our oldest market is in Europe and Japan, but demand is growing in Middle East and KoreA Our latest destinations are South America and Vietnam. Woman: Really, so k
16、iwi fruit are becoming truly international. Man: Yes. And kiwi fruit makes up currently 25% of all fruit exported by New Zealand. Woman: Do you expect any rise? Man: Yes, to 32% in five years time, a 7% increase we hope. Woman: How does the fruit get from the growers to the customers? Man: Most kiwi
17、 fruits are exported by sea though some are sent by air flight to Australia The fruit comesinto the ports by truck after being packed by the growers at local packing stations. There is a plan forexpress rail transport in the future which should speed up things a bit more. Woman: And after the fruit
18、arrive at the ports? Man: It stores on the ships in large wooden boxes. We send 15 million boxes out of the country on 80 ships, but thats not enough. We are quite happy with the design of the boxes and we know we got exactly the right temparation on board for the fruit. In other words, our technolo
19、gy isnt a problem. We simply need more ships to work efficiently as wed like to. Woman: How do you see the future developing? Man: We hope to work out the ways to send the fruits even more quickly to our export markets to keep them as fresh as possible. Woman: Thank you Peter. One last question. Is
20、kiwi fruit popular in New Zealand? Man： Yes. In fact it recently becomes the second biggest seller on the whole market. Its overtaken the sales of pears and it will be a little while before we overtake apples. But thats OK of course, because all New Zealand fruits are delicious. 8 【正确答案】 A 【知识模块】 听力 9 【正确答案】 C 【知识模块】 听力 10 【正确答案】 B 【知识模块】 听力 11 【正确答案】 A 【知识模块】 听力 12 【正确答案】 C 【知识模块】 听力 13 【正确答案】 C 【知识模块】 听力 14 【正确答案】 B 【知识 模块】 听力 15 【正确答案】 C 【知识模块】 听力
