1、BEC商务英语（中级）口语模拟试卷 97及答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 In this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions. Questions: (1)Have you ever changed your name? (2)What are the hobbies you pur
2、sue with your spare time? (3)Whats the most important skill nowadays? 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1
3、minute to prepare your ideas. 2 In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A: What is important when.? Operating in competit
4、ive market Product price Service B: What is important when.? Aiming to sponsor a recreational event Media coverage Target audience C: What is important when.? Planning a meeting Agenda Size 三、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 s
5、econds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 3 In this part of the test you are given a discussion topic. You have 30 minutes to look at the prom
6、pt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic. For two candidates Product Promotion Your company is planning to launch an on-line promotion of its new addition of a prod
7、uct range. You have been asked to make recommendations about how to do this well. Discuss the situation together, and decide: how the promotion will appeal to potential customers and be truly influential how to increase hits from customers. For three candidates Product Promotion Your company is plan
8、ning to launch an on-line promotion of its new addition of a product range. You have been asked to make recommendations about how to do this well. Discuss the situation together, and decide: how the promotion will appeal to potential customers and be truly influential how to increase hits from custo
9、mers whether it is necessary to collect feedback for the promotion. Follow-on questions Do you think online promotion is always, expensive?(Why?/ Why not?) How important is e-business becoming nowadays?(Why?) What are the other ways of online promotion? What do you think is essential for online prom
10、otion? Do you think companies will make more use of e-mail and the Internet in the future?(Why?/Why not?) BEC商务英语（中级）口语模拟试卷 97答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 【正确答案】 (1)No, never. Because my name was given to me by my parents. And I think this name conveys all their hope, so Ill never ch
11、ange it. (2)Well, these days, I surf on the internet in my spare time. I have just bought my first computer, and love to look for exciting web sites that I have not known before. (3)In the age of hi-tech info, I think the most important skill is IT. If someone has a great skill in IT nowadays I thin
12、k it is very easy for him to find a job with a high salary. 【试题解析】 问答题的题目相对比较简单，这组问答题主要涉及的是考生的姓名的含义，爱好以及技能方面的知识。考生可以根据自身状况，灵活应答。 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from th
13、e three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 2 【正确答案】 I choose topic A what is important when operating in competitive market. Considering this topic, I have three items to share. First, product price is an important item to be considered. Reducing the pri
14、ce of the product can save their money. It means that they can buy more things if the company gives a discount in the competitive market. The consumers would be attracted by your company, and even become the faithful customers. Thus, the company will benefit in the competitive market and finally suc
15、ceed. Second, service should be treated seriously. Because good service is a sort of way of reasonable communication. The unique verbal or non-verbal or both communication can give the consumers a nice impression on the products. Both of their physical and mental needs are met. Then they would be lo
16、yal to this brand. Third, finding new marketing channels is another approach. Besides, the traditional marketing channels, your company should find some new marketing channel, take the on-line shopping for example, your company could establish a company website, and sell the product on line directly
17、. It is so popular in the current society. I choose topic B what is important when aiming to sponsor a recreational event. With regards to this topic, my views are as follows: First, the media coverage is the essential factor we should take into account. The positive media exposure can bring lots of
18、 audience. If the media coverage of your sponsoring recreational event is extensive, your company will definitely become the focus. Therefore, the products can be well-known to others. Second, as the god, the target audience should be determined in this step. We should make research on whether the a
19、udience of this recreational event is the consumers who tend to buy the product of your company. Finally, other competitors will be also considered. In sponsoring the similar recreational event, how other competitors do? How can we do better than them? Those are all the problems you should think abo
20、ut in this activity. In a word, media coverage, target audience and other competitors are all important elements when aiming to sponsoring a recreational event. I choose topic C what is important when planning a meeting. As for this topic, there are three points to mention here. In the first place,
21、agenda is the first point to be considered. The meeting is a big event of the whole company, so many the leaders and staff should be attended. So the agenda should be free for every one. It is important to fix the exact time ahead of time. Besides, size is also very important. You should make sure h
22、ow many people will take part in this meeting. Then you can find the matched place to hold this meeting or prepare some necessities and prizes for the commendation meeting. Last but not least, budget of the commendation meeting is an important part. The expenses of meeting room, some necessities and
23、 the prizes should be considered in the budget. To sum up, agenda, size and budget are all important elements when planning a meeting. 【试题解析】 这道题所给出可供选择的三个话题分别是操控强竞争性市场时，什么是重要的；第二个话题是赞助一个娱乐活动时，什么是重要的；最后一个是策划一个会议时，什么是重要的。本题的得分关键是话题的选择。在做演讲前，选择自己感兴趣或者擅长的话题。切记要以己之长来应战，才能轻松取胜。 三、 SECTION 3 DISCUSSION (A
24、BOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 3 【正确答案】 A: You
25、know, our company is planning to launch an on-line promotion of its new addition of instant noodle range. B: A worthy try, isnt it? Instant noodles are most favored by busy young people and they are frequent visitors of the internet. The question is how to make the promotion appeal to them and be tr
26、uly identical? A: We may use methods of online promotion such as pop-ups, banners and animations, to name a few. They can be impressive when well used, B: That means they need to be intrusive, relevant, entertaining and not be overused. Otherwise they will be one of the most annoying things that wil
27、l distract the user from reading the content. A: But of course they are not the best ways. For instance, manner ads can be expensive. To achieve any level of success, there must be heavy repetition in order to give the advertisement a chance to work and that requires a large budget. B: In my opinion
28、, a better way is to blend promotional and non-promotional information to deliver the advertising messages. For instance, we may use newer formats such as flash or TV-like counterseals to show to our potential customers the process of making quality instant noodles and highlight our selling point. A
29、: Great idea. I see what you mean. One of our strong points is that we add vitamin E to prevent the noodles from going bad too quickly instead of traditional preservative or antiseptic which people are not comfortable with. B: In that way product and promotion are subtly mixed and visitors hardly kn
30、ow an advertising message is delivered. That would be impressive and influential. A: Exactly. Another thing we have to consider is how to increase hits form customers. Do you have any idea on that? B: In my opinion, to encourage visits to our site, we have to update information frequency and provide
31、 many opportunities for interaction. A: Good idea. And we can organize some online games and activities like sweepstakes, contests, coupons, and rebates to offer prizes to those who take part in. B: Prizes may include weekend holidays, CD or stamp collections. A: And a large pack of our new addition
32、 of instant noodles! B: With that I believe hits will increase and brand recognition doubled. This is a good way to create and cultivate customer loyalty. Follow-on questions Yes, because the success of online advertising lies on heavy repletion, which requires a large size of the budget. It is beco
33、ming a more and more popular business practice and whether a company can make good use of the internet may become a key point for its survival. In addition to banner advertisements, there are e-mail newsletters, opt in e-mail announcements, and online press releases, etc. For online promotion, repet
34、ition is the key. The target market must have ample opportunity to view and understand a sales message multiple times to statistically increase the chances of a sale. Sure, e-mail and the internet are convenient, instant and cost-effective. 【试题解析】 这道题的主题是网上产品促销。背景是你们所在公司计划开展一次网上促销活动，宣传公司的新产品。请你们就怎样成功开展这一活动提出建议。所给的提示点是怎样使该网上促销活动吸引潜在客户并真正产生影响和如何增加客户点击率。
