1、BEC商务英语（中级）口语模拟试卷 137及答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 What is im
2、portant when.? Establishing a companys image - Enhancing publicity - Improving production quality - - 2 What is important when.? Holding a press conference - Content - Venue decoration - - 3 What is important when.? Dealing with crises - Quick reaction - Knowing the reason - - BEC商务英语（中级）口语模拟试卷 137答
3、案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 【正确答案】 For a start, when establis
4、hing a companys image, the fundamental task for a company is to enhance its publicity. For instance, advertising, newspapers, Internet and so on can deliver your companys information to nearly every corner in the world, which can substantially extend your market share. Secondly, it is of great impor
5、tance to consider production quality. A far-sighted enterprise will have to acknowledge that in todays competitive market, a business can only survive by improving production quality to meet clients expectations. Finally, brand promotion is also very crucial-Actually, brand names have the power to a
6、ttract consumers. So when people refer to certain brand names, these names are synonyms of fashion, comfort, etc. 【试题解析】 本题需要发言的主题是 “确立公司形象 ”。根据已有的要点1“Enhancing publicity提高知名度 ”，可以联想到这是确立企业形象的基本任务(fundamental task)。根据已有的要点 2“Improvingproduction quality改善产品质量 ”，可以联想到产品质量对于企业赢得竞争具有至关重要的意义。另外我们还可以补充一些回
7、答的要点，例如， Good after-sales service良好的售后服务，可想到这样做对于保持公司的销售业绩和树立良好形象都很重要； 再如， Brand promotion品牌提升，可以分析这对于吸引客户、确立公司形象的作用。 2 【正确答案】 Ascertaining the topic is the first step when you hold a press conference. Choosing an appealing and absorbing topic can definitely assist you in captivating more peoples at
8、tention and boosting your brand awareness. Apart from that, making venue decoration is essential. Hardware facilities may menace the effect of your presentation. So special equipment for presentation, like VCR, overhead projection, screens, etc. must be provided. Lastly, choosing the appropriate tim
9、e is another indispensable factor. Thinking about the physical conditions in which youll speak. Will the audience fell tired if they wake up early? Will they be sleepy after a big meal? 【试题解析】 本题需要发言的主题是 “举办新闻发布会 ”。根据已有的要点1“Content内容 ”，可以联想到举办发布会要首先设计好主题和内容，这样可以吸引人们的注意并提升品牌认知度 (captivate peoplesatte
10、ntion and boost brand awareness)。根据已有的要点 2“Venue decoration会场装饰 ”，可以联想到其原因是确保发布会的效果 (secure the effect of the conference)。另外我们还可以补充一些回答的要点，例如， Speaker发言人，一个好的发言人对发布会取得良好效果十分重要；再如， Time时间，可想到时间的选择也是影响发布会能否成功的重要因素。 3 【正确答案】 For a start, its urgent to make a quick reaction when dealing with crises. Peo
11、ple would get anxious and frustrated, if the company has no response or no relevant decision. Therefore, by using the mass media, we can give people some solace. Whats more, finding out the cause of a crisis plays the same role in dealing with the crisis. We can only eliminate peoples speculation an
12、d doubt by letting them know the real reason of a crisis. At the same time, we can take measures to put the loss to the minimum Lastly, as a company, when a crisis has happened, you should dare to take the responsibility. It can assist you in settling the crisis successfully and rescuing your loss m
13、aximally. 【试题解析】 本题需要发言的主题是 “处理危机 ”。根据已有的要点 1“Quick reaction反应迅速 ”，可以联想到其作用是尽量避免流言 (avoid rumors)的产生或 减少对公司形象的损害 (reduce the damage to thecompanys image)。根据已有的要点2“Knowing the reason了解原因 ”，可以联想到这样做对于从根本上消除人们的疑虑 (eliminate peoples doubts)作用重大。另外我们还可以补充一些回答的要点，例如， Being honest and sincere态度诚恳真挚，可想到这样做有助于恢复企业形象(remedycompanys image)；再如， Taking the responsibility承担责任，这是平息危机 (settle the crisis)的最根本的做法。
