1、PD ISO/TR 16355-8:2017 Applications of statistical and related methods to new technology and product development process Part 8: Guidelines for commercialization and life cycle BSI Standards Publication WB11885_BSI_StandardCovs_2013_AW.indd 1 15/05/2013 15:06PD ISO/TR 16355-8:2017 BRITISH STANDARD N
2、ational foreword This British Standard is the UK implementation of ISO/TR 16355-8:2017. The UK participation in its preparation was entrusted to Technical Committee MS/6, Methodologies for business process improvement using statistical methods. A list of organizations represented on this committee c
3、an be obtained on request to its secretary. This publication does not purport to include all the necessary provisions of a contract. Users are responsible for its correct application. The British Standards Institution 2017. Published by BSI Standards Limited 2017 ISBN 978 0 580 80509 7 ICS 03.120.30
4、 Compliance with a British Standard cannot confer immunity from legal obligations. This British Standard was published under the authority of the Standards Policy and Strategy Committee on 31 March 2017. Amendments/corrigenda issued since publication Date T e x t a f f e c t e dPD ISO/TR 16355-8:201
5、7 ISO 2017 Applications of statistical and related methods to new technology and product development process Part 8: Guidelines for commercialization and life cycle Application des mthodes statistiques et des mthodes lies aux nouvelles technologies et de dveloppement de produit Partie 8: Lignes dire
6、ctrices pour la commercialisation et le cycle de vie TECHNICAL REPORT ISO/TR 16355-8 Reference number ISO/TR 16355-8:2017(E) First edition 2017-02PD ISO/TR 16355-8:2017ISO/TR 16355-8:2017(E)ii ISO 2017 All rights reserved COPYRIGHT PROTECTED DOCUMENT ISO 2017, Published in Switzerland All rights res
7、erved. Unless otherwise specified, no part of this publication may be reproduced or utilized otherwise in any form or by any means, electronic or mechanical, including photocopying, or posting on the internet or an intranet, without prior written permission. Permission can be requested from either I
8、SO at the address below or ISOs member body in the country of the requester. ISO copyright office Ch. de Blandonnet 8 CP 401 CH-1214 Vernier, Geneva, Switzerland Tel. +41 22 749 01 11 Fax +41 22 749 09 47 copyrightiso.org www.iso.orgPD ISO/TR 16355-8:2017ISO/TR 16355-8:2017(E)Foreword vi Introductio
9、n vii 1 Scope . 1 2 Normative references 1 3 T erms and definitions . 1 4 Basic concepts of QFD 1 5 Integration of QFD and product development methods 2 5.1 QFD support for product development methods 2 5.2 Flow of product development with QFD . 2 5.3 Customers and stakeholders . 2 6 Types of QFD pr
10、ojects 2 7 QFD team membership 2 7.1 QFD uses cross-functional teams 2 7.2 Core team membership . 2 7.3 Subject matter experts . 2 7.4 QFD team leadership . 2 8 Lifestyle and emotional quality deployment 4 8.1 Kansei engineering 4 8.2 Setting product image strategy . 4 8.3 Identifying stakeholders a
11、nd customers 4 8.4 Visiting customers and stakeholders to understand context of use . 4 8.5 Interviewing and doing ethnographies to understand customer lifestyle and self-image . 5 8.6 Deriving lifestyle words with a customer lifestyle table . 5 8.7 Affinity diagram of lifestyle words . 6 8.8 Hierar
12、chy diagram of lifestyle words 6 8.9 Identifying product attributes and set up experimental trials 7 8.9.1 Selecting product concepts to be evaluated . 7 8.9.2 Creating survey of concepts and lifestyle words 7 8.10 Statistical analysis of customers evaluations of products 9 8.11 Deploy to design and
13、 development 10 9 Component deployment 10 9.1 General 10 9.2 Modern Blitz QFD and the maximum value table (MVT)11 9.3 Functional requirements-components matrix .11 9.3.1 Purpose of the functional requirements-components matrix .11 9.3.2 Building the functional requirements-components matrix .11 9.4
14、Component-sub-function matrix and value engineering 13 9.4.1 Purpose of the component-sub-function matrix .13 9.4.2 Building the component-sub-function matrix .13 9.4.3 Value analysis (VA) 15 9.4.4 Value engineering (VE) 16 9.5 Function-subassembly and component matrix .17 9.5.1 Purpose of the funct
15、ion-components matrix .17 9.5.2 Building the function-component matrix (unweighted) 17 9.6 Subsystem-components matrix .17 9.6.1 Purpose of the subsystem-components matrix .17 9.6.2 Building the subsystem-components matrix .18 9.7 Component-failure mode matrix 19 9.7.1 Purpose of the component-failu
16、re mode matrix .19 9.7.2 Building the component-failure mode matrix .19 9.8 Component failure mode and effects analysis (FMEA) .19 ISO 2017 All rights reserved iii Contents PagePD ISO/TR 16355-8:2017ISO/TR 16355-8:2017(E)9.8.1 General.19 9.8.2 Risk priority number (RPN) calculation 20 9.9 Quality as
17、surance (QA) table .24 9.9.1 Purpose of the QA table.24 9.9.2 Building the QA table 24 10 Production method (manufacturing and process) deployment 24 10.1 General 24 10.1.1 Objective .24 10.1.2 Composition 25 10.2 Modern Blitz QFD and the maximum value table (MVT) 25 10.3 Components-manufacturing op
18、erations matrix .26 10.3.1 Purpose of the components-manufacturing operations matrix 26 10.3.2 Building the components-manufacturing operations matrix 26 11 Testing, validation, design review, and prototyping .27 11.1 General 27 11.2 Testing .27 11.2.1 Purpose of components-test matrix.27 11.2.2 Bui
19、lding the components-test matrix .27 11.3 Validation 28 11.3.1 General.28 11.3.2 Focus groups .28 11.3.3 Kano surveys 28 11.3.4 Conjoint analysis .28 11.4 Design review 29 11.5 Prototyping .29 12 Production planning 29 12.1 General 29 12.2 Process capability 29 12.2.1 C p. 29 12.2.2 C pk. 30 12.3 Op
20、timize process 30 12.4 Make-or-buy decision 30 12.5 Project work or task management 31 13 Build and process planning 32 13.1 General 32 13.2 Quality control (QC) process planning table 32 13.3 Quality control (QC) tables for component production and assembly 33 13.4 Process FMEA 34 13.5 Work standar
21、ds .35 13.5.1 QC process table based work standard .36 13.5.2 L-matrix based work standard .36 13.6 Other tools and methods .38 14 Build .38 14.1 General 38 14.2 Applicable tools and methods .38 15 Packaging design, logistics, channel management, consumer information, and operating instructions .39
22、15.1 Functional packaging 39 15.2 Aesthetics and packaging 39 15.3 Logistics .39 15.4 Marketing claims 39 15.5 Marketing collateral, operating instructions, service and repair documents, service parts .40 16 Customer support .40 16.1 General 40 iv ISO 2017 All rights reservedPD ISO/TR 16355-8:2017IS
23、O/TR 16355-8:2017(E)17 Customer satisfaction .41 17.1 Customer satisfaction surveys 41 17.2 Reporting customer satisfaction results 42 17.3 Tying customer satisfaction results back to project goals43 18 Product end-of-life disposal, recycle, reuse, and other sustainability concerns 43 19 Flow to nex
24、t generation development .45 19.1 Generational improvements with modern Blitz QFD 45 19.2 Generational improvements with comprehensive QFD .45 19.2.1 General.45 19.2.2 Updating comprehensive QFD 46 20 Quality assurance network .47 20.1 Objective 47 20.2 Composition .47 Bibliography .49 ISO 2017 All
25、rights reserved vPD ISO/TR 16355-8:2017ISO/TR 16355-8:2017(E) Foreword ISO (the International Organization for Standardization) is a worldwide federation of national standards bodies (ISO member bodies). The work of preparing International Standards is normally carried out through ISO technical comm
26、ittees. Each member body interested in a subject for which a technical committee has been established has the right to be represented on that committee. International organizations, governmental and non-governmental, in liaison with ISO, also take part in the work. ISO collaborates closely with the
27、International Electrotechnical Commission (IEC) on all matters of electrotechnical standardization. The procedures used to develop this document and those intended for its further maintenance are described in the ISO/IEC Directives, Part 1. In particular the different approval criteria needed for th
28、e different types of ISO documents should be noted. This document was drafted in accordance with the editorial rules of the ISO/IEC Directives, Part 2 (see www .iso .org/ directives). Attention is drawn to the possibility that some of the elements of this document may be the subject of patent rights
29、. ISO shall not be held responsible for identifying any or all such patent rights. Details of any patent rights identified during the development of the document will be in the Introduction and/or on the ISO list of patent declarations received (see www .iso .org/ patents). Any trade name used in th
30、is document is information given for the convenience of users and does not constitute an endorsement. For an explanation on the meaning of ISO specific terms and expressions related to conformit y assessment, as well as information about ISOs adherence to the World Trade Organization (WTO) principle
31、s in the Technical Barriers to Trade (TBT) see the following URL: www . i s o .org/ iso/ foreword .html. This document was prepared by Technical Committee ISO/TC 69, Applications of statistical methods, Subcommittee SC 8, Application of statistical and related methodology for new technology and prod
32、uct development. A list of all parts in the ISO 16355 series can be found on the ISO website.vi ISO 2017 All rights reservedPD ISO/TR 16355-8:2017ISO/TR 16355-8:2017(E) Introduction Quality Function Deployment (QFD) is a method to assure customer or stakeholder satisfaction and value with new and ex
33、isting products by designing in, from different levels and different perspectives, the requirements that are most important to the customer or stakeholder. These requirements are well understood through the use of quantitative and non-quantitative tools and methods to improve confidence of the desig
34、n and development phases that they are working on the right things. In addition to satisfaction with the product, QFD improves the process by which new products are developed. Reported results of using QFD include improved customer satisfaction with products at time of launch, improved cross-functio
35、nal communication, systematic and traceable design decisions, efficient use of resources, reduced rework, reduced time-to-market, lower life cycle cost, improved reputation of the organization among its customers or stakeholders. This document demonstrates the dynamic nature of a customer-driven app
36、roach. Since its inception in 1966, QFD has broadened and deepened its methods and tools to respond to the changing business conditions of QFD users, their management, their customers, and their products. Those who have used older QFD models will find these improvements make QFD easier and faster to
37、 use. The methods and tools shown and described represent decades of improvements to QFD; the list is neither exhaustive nor exclusive. Users should consider the applicable methods and tools as suggestions, not requirements. This document is descriptive and discusses current best practice; it is not
38、 prescriptive by requiring specific tools and methods. ISO 2017 All rights reserved viiPD ISO/TR 16355-8:2017PD ISO/TR 16355-8:2017Applications of statistical and related methods to new technology and product development process Part 8: Guidelines for commercialization and life cycle 1 Scope This do
39、cument describes after optimization of product design to address non-functional requirements, for example, test, produce, commercialize, deliver, support, and eventually retire a product from the market and provides guidance on the use of the applicable tools and methods. The goal is to identify and
40、 assure key processes and measures in order to satisfy and deliver value to customers and stakeholders. The topics in this document are not exhaustive and vary according to industry, product, and markets. They are considered a guide to encourage users of this document to explore activities needed to
41、 accomplish the same goal for their products. NOTE Some of the activities described in this document can be used at an earlier stage. Users of this document include all organization functions necessary to assure customer satisfaction, including business planning, marketing, sales, research and devel
42、opment (R&D), engineering, information technology (IT), manufacturing, procurement, quality, production, service, packaging and logistics, support, testing, regulatory, business process design, and other phases in hardware, software, service, and system organizations. 2 Normative references The foll
43、owing documents are referred to in the text in such a way that some or all of their content constitutes requirements of this document. For dated references, only the edition cited applies. For undated references, the latest edition of the referenced document (including any amendments) applies. ISO 1
44、6355-1:2015, Application of statistical and related methods to new technology and product development process Part 1: General principles and perspectives of Quality Function Deployment (QFD 3 T erms a nd definiti ons For the purposes of this document, the terms and definitions given in ISO 16355-1 a
45、pply. ISO and IEC maintain terminological databases for use in standardization at the following addresses: IEC Electropedia: available at h t t p :/ www .electropedia .org/ ISO Online browsing platform: available at h t t p :/ www .iso .org/ obp 4 Basic concepts of QFD The basic concepts of QFD are
46、described in ISO 16355-1:2015, Clause 4. TECHNICAL REPORT ISO/TR 16355-8:2017(E) ISO 2017 All rights reserved 1PD ISO/TR 16355-8:2017ISO/TR 16355-8:2017(E) 5 Integration of QFD and product development methods 5.1 QFD support for product development methods QFD support for product development methods
47、 is described in ISO 16355-1:2015, 5.1. 5.2 Flow of product development with QFD The flow of QFD methods and tools varies according to the organization and project requirements. Typically, they begin with broad concerns and through prioritization flow down to specifics. Figure 1 1shows the flow of p
48、roduct development from quality to technology to cost to reliability deployments. This document begins with components deployment and describes additional analyses that are used in new product development. 5.3 Customers and stakeholders Stakeholders include external customers and internal members of
49、 business and work processes who are also important in development of new products, services, information systems, and processes. 6 Types of QFD projects QFD projects encompass new developments, as well as generational improvements to existing products. The types of QFD projects are described in ISO 16355-1:2015, Clause 6 and ISO 16355-2:2017, Clause 6 Notes. 7 QFD team membership 7.1 QFD uses cross-functional teams Cross-functional teams are described in ISO 16355-1:2015, 7.1. 7.2 Core team membership Core team membership is descr
