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    Technological Implicationsfor Privacy.ppt

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    Technological Implicationsfor Privacy.ppt

    1、Technological Implications for Privacy,David Kotz Department of Computer Science Dartmouth College dfkcs.dartmouth.edu,The Web Eases Access,It is easier for you to access information But, as more of life becomes digital & networked Commerce. Communication. Entertainment. It is easier for them to tra

    2、ck you,What Makes the Web Different?,“The Web is simply another medium of information distribution and gathering; it differs quantitatively because the volumes are so high and the costs so low“ J, submission to FTC, 1997,Informational Privacy,Privacy .is the claim of individuals. to determine for th

    3、emselves when, how, and to what extent information about them is communicated to others.” Alan F. Westin,Information Protection on the Web,People eavesdropping in your communications People hacking into personal or proprietary information (in databases, caches, or logs) People collecting, exchanging

    4、, and using personal information,Federal Trade Commission,FTC survey of 1400 web sites 14% provide privacy notice of some kind 2% list a complete policy FTC survey of 212 childrens sites 89% collect personal data 54% disclose this fact 10% provide parental control,Outline,Data-collection mechanisms

    5、Correlating data from multiple sources Possible solutions Technical solutions Legal solutions and regulations Summary,Data-Collection Mechanisms,Direct Information you enter into forms on Web pages Indirect Monitoring and recording your surfing activity Derived From the correlation of multiple direc

    6、t and indirect,Web forms,Entry boxes on Web page You might enter identifying information Name Address Social Security number E-mail address Credit-card number password .,Server Logs,Every HTTP request from client to server URL for page you want URL for page youre leaving Time IP address of browser B

    7、rowser brand & version OS brand & version All recorded in a “log” file on server This web page demonstrates.,Using Server Logs,Servers administrator can analyze the logs Common analysis produces summary stats But you can go further Try to extract picture of each browsing user Sequence and timing of

    8、accesses But identified only by IP address,Cookies,Data, not food Data, not software,Why Cookies?,Web servers are stateless They process a sequence of independent requests No way to link new request with earlier requests Cookies provide state Server sends info it wants to remember, as a cookie Brows

    9、er stores cookie, possibly for months Browser sends cookie with new requests,The Sweet Side of Cookies,Cookie state allows interactive applications “Shopping basket” Automatic log-in Customized home pages Personalized “whats new” listings,The Dark (Burnt?) Side of Cookies,Cookies identify your brows

    10、er to server From click to click, or session to session Server can thus track your movements What pages you fetch, what images you see How long between fetches What advertisements youve seen What preferences you chose,Other sources,Traditional databases Direct Marketers Credit agencies Motor vehicle

    11、 records Magazine subscriptions DejaNews Profile of an author (which newsgroups),Correlating Information,The real danger comes from correlation Merging information collected in one way With information collected in another way Biggest concern: Data collected about “anonymous” surfer is linked with a

    12、n identified surfer,Cookies For Advertising,Consider on-line advertising agency E.g., tag leads your browser to fetch ad from agencyAgency sends cookie along with image Cookies help them to avoid repeating ads,Cookies Across Web Sites,Many Web sites reference that agencys ads Agency sees every page

    13、you reference on every server that sells to Agency Recall the “referring URL” is sent with every request Agency can correlate surfing patterns across servers,Matching a Name to that Surfer,If one web site learns your identity Sell the information to agency Agency uses cookie to locate your surfing p

    14、attern Agency then uses (or sells) your name and surfing pattern, or sells your name to other web servers, in real time,P3P,Platform for Privacy Preferences Proposed standard User specifies privacy preferences Browser records them Server specifies privacy policy Sent to browser on request Browser ma

    15、tches preferences with policy Ask user whenever policy weaker than preferences,Regulation: Industry,Microsoft AOL Apple Gateway Netscape Yahoo! .,American Advertising Federation Direct Marketing Association Disney MCI Time Warner Nationsbank .,Regulation: Congress,Personal Information Privacy Act of

    16、 1997 No traffic in SS#s without consent Childrens Privacy Act of 1997 Must provide some parental control But WIPO Treaties Implementation Act Passed the House on August 4 May disallow the removal or blocking of cookies,Regulation: White House,Al Gores July 31 announcement Protect personal info and

    17、medical records Stop identity theft Approved by Senate on 7/30 Protect childrens privacy on-line Challenge the private sector Online Privacy Alliance Warned them that government will step in,Summary,Privacy is hard to find on the Web Technologies developed for one purpose. e.g., cookies Can be used for other purposes e.g., tracking users surfing habits Correlation mechanisms You may not be anonymous when you think you are Regulation likely,Web Resources,Collected during this research http:/www.cs.dartmouth.edu/dfk/tangled-web.html,


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