1、剑桥商务英语高级-128 及答案解析(总分：84.00，做题时间：90 分钟)一、Exercise 1(总题数：1，分数：15.00)Amarket research Bpackaging CsubsidiaryDmail-order company Eretailing FpackingGquantity discount Hpromotion Icredit facilitiesJchain store K. branding L. co-operativeMthe media Nconsumer durables Obulk buying（分数：15.00）(1).Money which
2、 is deducted for a large amount of goods being bought.（分数：1.00）填空项 1:_(2).A company which belongs to a larger group controlled by one main company.（分数：1.00）填空项 1:_(3).An organization where all customers receive dividends and shareholders only have one vote no matter how many shares they have.（分数：1.0
3、0）填空项 1:_(4).A warehouse which supplies goods through agents or direct to customers who select from catalogues.（分数：1.00）填空项 1:_(5).Goods, which will last a long time, like refrigerators and radios.（分数：1.00）填空项 1:_(6).Offering small gifts or homing competitions to sell a product.（分数：1.00）填空项 1:_(7).A
4、llowing customers time to pay for purchases.（分数：1.00）填空项 1:_(8).Newspapers, magazines, periodicals, radio and TV.（分数：1.00）填空项 1:_(9).Researching the possibilities for sales.（分数：1.00）填空项 1:_(10).Buying mass quantities.（分数：1.00）填空项 1:_(11).Giving a product a name.（分数：1.00）填空项 1:_(12).Designing a produ
5、ct so that it will be attractive.（分数：1.00）填空项 1:_(13).Wrapping a product up to send.（分数：1.00）填空项 1:_(14).Selling products direct to consumers.（分数：1.00）填空项 1:_(15).Group of stores trading under one name.（分数：1.00）填空项 1:_二、Exercise 2(总题数：13，分数：13.00)1.opportunity（分数：1.00）填空项 1:_2.information（分数：1.00）填空
6、项 1:_3.advice（分数：1.00）填空项 1:_4.supply（分数：1.00）填空项 1:_5.fruit（分数：1.00）填空项 1:_6.production（分数：1.00）填空项 1:_7.furniture（分数：1.00）填空项 1:_8.equipment（分数：1.00）填空项 1:_9.organization（分数：1.00）填空项 1:_10.salary（分数：1.00）填空项 1:_11.prestige（分数：1.00）填空项 1:_12.amalgamation（分数：1.00）填空项 1:_13.traffic（分数：1.00）填空项 1:_三、E
7、xercise 3(总题数：1，分数：1.00)14.consumer, production; transport; dollar; money; cutlery; barter; commerce; interest (the cost of borrowing money); brand; capital (money); advertisement（分数：1.00）填空项 1:_四、Exercise 4(总题数：1，分数：12.00)February 12, 2007Dear Sir/Madam,I am a Chinese student (1) the University (2)
8、 Guangzhou doing a Masters Course (3) Business Studies, and I intend to spend six months (4) England, (5) June this year, preparing (6) the Business English Certificate Higher.Your college was recommended (7) me (8) a fellow student and I would like details (9) the Business English Certificate Highe
9、r course, including fees and dates.Could you also let me know if you can provide accommodation (10) me (11) Brighton (12) an English family.Thank you for your attention, and I look forward to hearing from you soon.Yours faithfully,Zhang Lulu（分数：12.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_
10、填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_五、Exercise 5(总题数：1，分数：1.00)15.selling through shops 2. reply 3. set up 4. conditions 5. be sorry 6. up-to-date 7. range 8. extremelyJuly 11, 2006Dear Mr. Franklin:Thank you for your enquiry of 6 July in which you expressed an interest in retailing a selection of ou
11、r products in your shops in America. Please find enclosed our current brochure and price list.In response to your request for a 20% trade discount, we regret that we cannot offer more than 15%. However, we do give a 5% quantity discount on orders over $50,000.We are sure that you will agree that the
12、se terms are highly competitive. We are confident that we can deliver within two months as you require, but wish to emphasize that payment will have to be by sight draft until we have established a business relationship.Thank you for your interest and we hope to hear from you soon.Yours sincerely,Ma
13、rk JwinSale manager（分数：1.00）填空项 1:_六、Exercise 6(总题数：10，分数：10.00)16.Consumers purchasing convenience goods will shop around and compare quality and price of similar products.（分数：1.00）A.正确B.错误17.As new consumer needs are identified, firms tend to expand both their product lines and product mix.（分数：1.0
14、0）A.正确B.错误18.Demographics can be used to identify a target market.（分数：1.00）A.正确B.错误19.During a recession, the demand for specialty goods tends to increase.（分数：1.00）A.正确B.错误20.Price skimming is a strategy commonly used in highly competitive markets.（分数：1.00）A.正确B.错误21.A change in interest rates can h
15、ave a major impact on consumer demand.（分数：1.00）A.正确B.错误22.E-marketing is highly successful in domestic (U.S.) markets, but the high cost of shipping has prevented U.S. companies from using it successfully in foreign markets.（分数：1.00）A.正确B.错误23.A change in credit terms can affect a firms sales.（分数：1.
16、00）A.正确B.错误24.Warranties can be used to achieve product differentiation.（分数：1.00）A.正确B.错误25.Firms should use penetration pricing if their products are price-inelastic.（分数：1.00）A.正确B.错误七、Exercise 7(总题数：12，分数：12.00)26.Prices firms pay for supplies or materials directly influence their _Aoperating expe
17、nses.Boperating revenues.Cdividends.Dstockholders equity.Eeconomic assets（分数：1.00）A.B.C.D.E.27.An increase in the general level of prices of products and services over a specified period of time is called _Ainflation.Bstagflation.Cunemployment.Ddisinflation.Eequilibrium.（分数：1.00）A.B.C.D.E.28.A typic
18、al demand schedule shows that _Aas price decreases, quantity demanded will also decrease.Bas price decreases, quantity demanded will increaseCquantity supplied can never be less than quantity demanded.Dthe total quantity of goods consumers want to buy will fall during periods of inflation.Ea firm ca
19、n always increase its revenue by increasing the prices it charges for its products.（分数：1.00）A.B.C.D.E.29.A supply schedule shows _Athe relationship between quantity supplied and quantity demanded.Bhow the quantity firms supply in the market affects their total profits.Cthe quantity firms are willing
20、 to supply at each possible price.Dthe average cost of supplying various quantities of a good.Ethe relationship between the amount of labor and other inputs the firm employs and the quantity of output the firm can produce.（分数：1.00）A.B.C.D.E.30.At the equilibrium price for a product, the _Afirms in t
21、he market are maximizing their total revenue.Bconsumers in the market have spent all of their income.Cfirms in the market are maximizing their total output.Dfirms in the market are just breaking even.Equantity demanded by consumers equals the quantity supplied by firms.（分数：1.00）A.B.C.D.E.31.If the m
22、arket price of a good is above the equilibrium price _Aa surplus will exist, which will put downward pressure on the prices.Bthe supply curve will shift to the right as firms rush to take advantage of the high price.Cthe demand curve will shift to the left as consumers decrease the quantity they buy
23、.Dthe government will intervene to force the price downward.Ea shortage will exist, which will force the price even higher.（分数：1.00）A.B.C.D.E.32.If the market price of a good is below the equilibrium price _Aquantity demanded Hill exceed quantity supplied, resulting in a shortage.Bquantity demanded
24、Hill exceed quantity supplied, resulting in a surplus.Cquantity supplied will exceed quantity demanded, resulting in a shortage.Dquantity supplied will exceed quantity demanded, resulting in a surplus.Ethe supply curve will shift to the left and the demand curve will shift to the right.（分数：1.00）A.B.
25、C.D.E.33.An increase in the demand for a product is likely to cause _Aa matching decrease in supply.Ban increase in the equilibrium price.Cthe supply curve shift to the right.Da decrease in the equilibrium price.Ethe government attempt to increase production quotas.（分数：1.00）A.B.C.D.E.34.If consumer
26、incomes increase, the effect consumer decisions about how much they want to buy can be shown by _Ashifting demand curve outward (to the right).Bshifting supply curve outward.Cshifting the demand curve inward (to the left).Dmoving downward to the right along the demand curve.Eshifting the supply curv
27、e inward.（分数：1.00）A.B.C.D.E.35.Firms can ensure responsibility to customers by _Asafe manufacturing techniques.Bproper disposal of toxic waste.Cemployee diversity programs.Dsoliciting feedback about products.Efull financial disclosure.（分数：1.00）A.B.C.D.E.36._ represents the collective consumer demand
28、 that businesses satisfy their needs.AConservationism.BConsumerism.CSocial responsibility.DBusiness ethics.ERecycling.（分数：1.00）A.B.C.D.E.37.All of the following describe the products or services provided by successful firms except _Aobsolete.Breasonably priced.Cadequate quality.Ddesired by customers
29、.Ecustomer satisfying.（分数：1.00）A.B.C.D.E.八、Exercise 8(总题数：10，分数：10.00)38.The responsibility of firms toward customers can be enforced by specific groups of consumers.（分数：1.00）A.正确B.错误39.The government protects consumers by regulating the quality of some products that firms produce.（分数：1.00）A.正确B.错误4
30、0.Deregulation results in lower prices for consumers.（分数：1.00）A.正确B.错误41.In recent years, pollution laws have become less stringent.（分数：1.00）A.正确B.错误42.Employees commonly sue firms for product defects or deceptive advertising.（分数：1.00）A.正确B.错误43.Marketing managers are primarily responsible for provi
31、ding accurate financial information to creditors and investors.（分数：1.00）A.正确B.错误44.A firm must satisfy its customers by providing the products or services that customers desire at a reasonable price.（分数：1.00）A.正确B.错误45.Sales promotion consists of forms of promotion such as coupons, product samples,
32、and rebates that support advertising and selling.（分数：1.00）A.正确B.错误46.A firms marketing mix blends the four elements of marketing strategyproduct, distribution, promotion and priceto satisfy chosen customer segments.（分数：1.00）A.正确B.错误47.Marketing research is the process of collecting and evaluating in
33、formation to help marketers make effective decisions.（分数：1.00）A.正确B.错误九、Exercise 9(总题数：1，分数：10.00)48.As Mr. Frank, write a letter to the Conference Centre based on the following information: Your address: Data Unlimited PLC, Data House, ChangAn Revenue, Beijing. Conference Centre: The International
34、Hotel, Waterfront Roads, Shanghai. The hotel was recommended by associates and you want a conference room for forty reps for a two-day presentation. Dates of conference: 8 and 9 June 2007. You will need conference room and facilities from 09.00 to 18.00 on both days. Requirements: full seating, pres
35、entation platform, dais, public address system, screen for slides, full video equipment and facilities for recording. You will supply your own display materials. Refreshments: coffee/biscuits at 11.00, four-course meal in restaurant with table wine, tea/snacks at 16.00. Finish by asking for confirma
36、tion that the centre will be available.（分数：10.00）_剑桥商务英语高级-128 答案解析(总分：84.00，做题时间：90 分钟)一、Exercise 1(总题数：1，分数：15.00)Amarket research Bpackaging CsubsidiaryDmail-order company Eretailing FpackingGquantity discount Hpromotion Icredit facilitiesJchain store K. branding L. co-operativeMthe media Nconsum
37、er durables Obulk buying（分数：15.00）(1).Money which is deducted for a large amount of goods being bought.（分数：1.00）填空项 1:_ （正确答案：Gquantity discount）解析：(2).A company which belongs to a larger group controlled by one main company.（分数：1.00）填空项 1:_ （正确答案：Csubsidiary）解析：(3).An organization where all custome
38、rs receive dividends and shareholders only have one vote no matter how many shares they have.（分数：1.00）填空项 1:_ （正确答案：I. co-operative）解析：(4).A warehouse which supplies goods through agents or direct to customers who select from catalogues.（分数：1.00）填空项 1:_ （正确答案：Dmail-order company）解析：(5).Goods, which
39、will last a long time, like refrigerators and radios.（分数：1.00）填空项 1:_ （正确答案：Nconsumer durables）解析：(6).Offering small gifts or homing competitions to sell a product.（分数：1.00）填空项 1:_ （正确答案：Hpromotion）解析：(7).Allowing customers time to pay for purchases.（分数：1.00）填空项 1:_ （正确答案：Icredit facilities）解析：(8).N
40、ewspapers, magazines, periodicals, radio and TV.（分数：1.00）填空项 1:_ （正确答案：Mthe media）解析：(9).Researching the possibilities for sales.（分数：1.00）填空项 1:_ （正确答案：Amarket research）解析：(10).Buying mass quantities.（分数：1.00）填空项 1:_ （正确答案：Obulk buying）解析：(11).Giving a product a name.（分数：1.00）填空项 1:_ （正确答案：Kbranding
41、）解析：(12).Designing a product so that it will be attractive.（分数：1.00）填空项 1:_ （正确答案：Bpackaging）解析：(13).Wrapping a product up to send.（分数：1.00）填空项 1:_ （正确答案：Fpacking）解析：(14).Selling products direct to consumers.（分数：1.00）填空项 1:_ （正确答案：Eretailing）解析：(15).Group of stores trading under one name.（分数：1.00）填空
42、项 1:_ （正确答案：Jchain store）解析：二、Exercise 2(总题数：13，分数：13.00)1.opportunity（分数：1.00）填空项 1:_ （正确答案：opportunities）解析：2.information（分数：1.00）填空项 1:_ （正确答案：information）解析：3.advice（分数：1.00）填空项 1:_ （正确答案：advice）解析：4.supply（分数：1.00）填空项 1:_ （正确答案：supplies）解析：5.fruit（分数：1.00）填空项 1:_ （正确答案：fruit/fruits）解析：6.product
43、ion（分数：1.00）填空项 1:_ （正确答案：productions）解析：7.furniture（分数：1.00）填空项 1:_ （正确答案：furniture）解析：8.equipment（分数：1.00）填空项 1:_ （正确答案：equipment）解析：9.organization（分数：1.00）填空项 1:_ （正确答案：organisations）解析：10.salary（分数：1.00）填空项 1:_ （正确答案：salaries）解析：11.prestige（分数：1.00）填空项 1:_ （正确答案：prestige）解析：12.amalgamation（分数：1.
44、00）填空项 1:_ （正确答案：amalgamations）解析：13.traffic（分数：1.00）填空项 1:_ （正确答案：traffic）解析：三、Exercise 3(总题数：1，分数：1.00)14.consumer, production; transport; dollar; money; cutlery; barter; commerce; interest (the cost of borrowing money); brand; capital (money); advertisement（分数：1.00）填空项 1:_ （正确答案：a/an: consumer; d
45、ollar; barter; brand; advertisementsome/any: production; transport; money; cutlery; commerce; interest; capital）解析：四、Exercise 4(总题数：1，分数：12.00)February 12, 2007Dear Sir/Madam,I am a Chinese student (1) the University (2) Guangzhou doing a Masters Course (3) Business Studies, and I intend to spend six months (4) England,
