1、剑桥商务英语中级-81 及答案解析(总分：100.00，做题时间：90 分钟)一、SPEAKING(总题数：4，分数：100.00)A: You know, our company will hold the 2nd industrial forum next month, so we have a lot to do to prepare for it within three weeks. B: Yes. It is really a tight schedule and therefore we should waste no time. The first and most impor
2、tant thing to do is of course to make reservations at hotels near our company. Hotels are always a little crowded in this season, so we must reserve the hotel as soon as possible. A: Yes, especially considering the forum coincides with the National Holiday this year. And I think we can print some di
3、nner cards for our guests, for they can eat freely at our company“s restaurant right after each session is over. B: That“s a very good idea. So they do not have to starve and it costs us much less. A: And it is also necessary to contact the car rental companies, because we don“t have enough cars to
4、drive every guest to their hotels. B: Yes. I quite agree with you, and I think we should also draw a lesson from the first forum to avoid similar mistakes. First of all, we should remember to check all the rooms we have reserved to ensure they are in good condition. Last time a room“s roof is leakin
5、g, and the manager was not happy at all. A: Yeah. I can still remember his long face during his speech. Another thing we can“t forget is the food taboo of some guests. Neglecting the taboo could make the situation embarrassing. Maybe we can open special dinner windows for them in our restaurant duri
6、ng the forum. B: That sounds quite feasible, and you are so considerate. Still we need to rent several extra cars for emergency use. You can“t rely on taxi if something urgent happens. A: I totally agree. B: Well, with all the preparation work we do, I“m sure we can make the forum run smoothly!（分数：2
7、5.00）(1).Do you think that it is necessary to make reservations for restaurants in advance?（分数：5.00）_(2).How do you make reservations?（分数：5.00）_(3).How often do you eat in a restaurant?（分数：5.00）_(4).Will you rent a car or just take a taxi when you have needs? Why?（分数：5.00）_(5).Are there any food tab
8、oos in your country?（分数：5.00）_A: Our new product has appeared on the market for several months, but the customers“ reaction is not as good as we expected, so maybe it“s time to launch an ad campaign for promotion. B: Yes, I agree. You know, you can never tell the power of advertisement in our time.
9、A: There are many channels to launch our advertisement. Which do you think are the most efficient ones? B: Well, as our main target customers are retired elder people, I think television should be our first choice, because the retired people spend lots of time watching TV. A: Right, and you remind m
10、e of newspaper. The majority of them will read one to three newspapers every day. B: And don“t forget radio! Since it is easy to carry with, they always take it along with them when they are out for exercise and shopping. A: I think all three media are Very powerful and influential, but if we want t
11、o succeed, we should also pay much attention to the features of the advertisement on each channel. B: Sure. In my opinion, ads on TV should stress the persuasive effect of the product, because customers think TV ads are more reliable, especially those on satellite channels. A: As for ads on newspape
12、r, special offers on the local market are much more attracting. Don“t you think so? B: Yes, the elder people do not have very high purchasing power, anyway. Considering their physical condition, our ads on radio should be broadcasted in a very clear, slow and gentle voice. A: You bet that, and if we
13、 take all these into consideration, I“m confident that the sales can double by the end of this year.（分数：25.00）(1).What“s your attitude toward the advertisement on television?（分数：5.00）_(2).Do you still listen to the radio nowadays?（分数：5.00）_(3).Do you think ad campaign can help a company earn as much
14、 as its cost?（分数：5.00）_(4).Which period of time can achieve the best promotion effect for the ad, 30 seconds before an episode, during the middle of it and just after the end of it?（分数：5.00）_(5).Is there any side effect of advertisement?（分数：5.00）_A: Due to bad weather condition, I“m afraid that our
15、party for new employees has to be rescheduled on next Monday, so we need to do something for the change. B: Yes, let“s first inform all the people who have something to do with this party. Many people are involved in this annual party. I will send e-mails to all the 24 new employees, telling them ab
16、out the change. A: Aha, and I would call the managers invited to see if they are still available on Monday evening. But I think some of them may go to Shanghai for a business meeting. B: What a shame! The party is really a good opportunity for mutual understanding between managers and their staff. A
17、nd what about the caterer? I guess we are bound to lose our down payment as it is already Wednesday now. A: What else can we do? I think we also need to make some necessary adjustment. Firstly we should call the general secretary and tell her that we need a conference room on Monday evening. B: I ho
18、pe that will not be a problem. Moreover, as for the toys we prepare for our new recruit members, we“d better bring them back to the warehouse. They just occupy too much space in our office. A: Would that be a little troublesome? B: Don“t worry, although they are very large, they are not heavy at all
19、. A: OK. I“m thinking about keeping the sound equipment till Tuesday, so we can renew it at the warehouse when we return the toys. B: Good idea! I hope we have taken everything into consideration.（分数：25.00）(1).Have you ever attended any parties for new employees? What do you think of it?（分数：5.00）_(2
20、).When you have some information to release to your colleagues, which way do you utilise most: telephone, e-mail or MSN?（分数：5.00）_(3).Are you very active on company“s party?（分数：5.00）_(4).What qualities do you think are the most important for a caterer?（分数：5.00）_(5).Which factors will influence a tea
21、m“s response speed to emergency?（分数：5.00）_A: The training class for our employees has been in progress for three months, and many employees tell me that they think it“s really very helpful. B: I“ve heard of that, too. Since we are in the middle of the whole progress, it“s time for us to inspect it.
22、A: Yes, I agree. From the feedbacks of both managers and employees, I think the project do have made some progress. Our members are very active and responsive, and their morale is very high. B: Even the CEO has noticed that and he said that we have done a good job! And managers also reported that th
23、eir subordinates turn to communicate more than ever before. A: Of course, because the training class told employees the power of good communication. Some employees also find that they receive more help from their colleagues. B: That“s really very encouraging, but I think we can still do more. A: Aha
24、, some managers suggest that we invite more experts to give speeches, and I really think it“s a good idea. B: I agree. Some career experts can be very persuasive and employees are willing to follow their instructions. If permitted, we“d better conduct a survey to know the responses of employees. A:
25、You“re right, so we can make necessary changes accordingly. And at the end of the project, maybe we can have a test in order to check how much our staff understands the training content. B: Maybe it may arouse some complaints, but it is really meaningful.（分数：25.00）(1).Has your company ever given any
26、 training classes to employees?（分数：5.00）_(2).Which is the most essential character for a success of a team, a good leader, some smart employees or many responsible members?（分数：5.00）_(3).Do you think a training class can really change the climate of a company?（分数：5.00）_(4).Is it necessary to send man
27、agers to study abroad?（分数：5.00）_(5).What kind of training have you received after you took your job?（分数：5.00）_剑桥商务英语中级-81 答案解析(总分：100.00，做题时间：90 分钟)一、SPEAKING(总题数：4，分数：100.00)A: You know, our company will hold the 2nd industrial forum next month, so we have a lot to do to prepare for it within three
28、 weeks. B: Yes. It is really a tight schedule and therefore we should waste no time. The first and most important thing to do is of course to make reservations at hotels near our company. Hotels are always a little crowded in this season, so we must reserve the hotel as soon as possible. A: Yes, esp
29、ecially considering the forum coincides with the National Holiday this year. And I think we can print some dinner cards for our guests, for they can eat freely at our company“s restaurant right after each session is over. B: That“s a very good idea. So they do not have to starve and it costs us much
30、 less. A: And it is also necessary to contact the car rental companies, because we don“t have enough cars to drive every guest to their hotels. B: Yes. I quite agree with you, and I think we should also draw a lesson from the first forum to avoid similar mistakes. First of all, we should remember to
31、 check all the rooms we have reserved to ensure they are in good condition. Last time a room“s roof is leaking, and the manager was not happy at all. A: Yeah. I can still remember his long face during his speech. Another thing we can“t forget is the food taboo of some guests. Neglecting the taboo co
32、uld make the situation embarrassing. Maybe we can open special dinner windows for them in our restaurant during the forum. B: That sounds quite feasible, and you are so considerate. Still we need to rent several extra cars for emergency use. You can“t rely on taxi if something urgent happens. A: I t
33、otally agree. B: Well, with all the preparation work we do, I“m sure we can make the forum run smoothly!（分数：25.00）(1).Do you think that it is necessary to make reservations for restaurants in advance?（分数：5.00）_正确答案：()解析：Yes, I think it“s quite necessary, especially during the peak season.(2).How do
34、you make reservations?（分数：5.00）_正确答案：()解析：Generally, I make my reservations through telephone, but sometimes I prefer using the Internet, because it may offer greater discounts.(3).How often do you eat in a restaurant?（分数：5.00）_正确答案：()解析： Every day. Because I have many clients. Sometimes, always for
35、 some special occasions. Seldom. I think that costs too much money.(4).Will you rent a car or just take a taxi when you have needs? Why?（分数：5.00）_正确答案：()解析： I“d prefer to rent a car, because it“s more convenient and less expensive. I will just take a taxi, because I am not a very good driver, especi
36、ally when I am in a bad mood.(5).Are there any food taboos in your country?（分数：5.00）_正确答案：()解析： Yes. Some minorities in our country do not eat pork, while some do not eat dog meat. Sorry, I don“t know, but maybe.A: Our new product has appeared on the market for several months, but the customers“ rea
37、ction is not as good as we expected, so maybe it“s time to launch an ad campaign for promotion. B: Yes, I agree. You know, you can never tell the power of advertisement in our time. A: There are many channels to launch our advertisement. Which do you think are the most efficient ones? B: Well, as ou
38、r main target customers are retired elder people, I think television should be our first choice, because the retired people spend lots of time watching TV. A: Right, and you remind me of newspaper. The majority of them will read one to three newspapers every day. B: And don“t forget radio! Since it
39、is easy to carry with, they always take it along with them when they are out for exercise and shopping. A: I think all three media are Very powerful and influential, but if we want to succeed, we should also pay much attention to the features of the advertisement on each channel. B: Sure. In my opin
40、ion, ads on TV should stress the persuasive effect of the product, because customers think TV ads are more reliable, especially those on satellite channels. A: As for ads on newspaper, special offers on the local market are much more attracting. Don“t you think so? B: Yes, the elder people do not ha
41、ve very high purchasing power, anyway. Considering their physical condition, our ads on radio should be broadcasted in a very clear, slow and gentle voice. A: You bet that, and if we take all these into consideration, I“m confident that the sales can double by the end of this year.（分数：25.00）(1).What
42、“s your attitude toward the advertisement on television?（分数：5.00）_正确答案：()解析： I think it“s quite annoying, especially when I“m watching TV plays or sport events. Though I hate the ads on TV, I have to admit that some of them are very creative and imaginative.(2).Do you still listen to the radio nowadays?（分数：5.00）_
