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    剑桥商务英语中级-59及答案解析.doc

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    剑桥商务英语中级-59及答案解析.doc

    1、剑桥商务英语中级-59 及答案解析(总分:85.00,做题时间:90 分钟)一、BREADING/B(总题数:1,分数:7.00)BINFORMATION FOR CANDIDATES/B There are forty-five questions on this question paper. You must write all your answers on the Answer Sheet.BPART ONE/B Look at the statements below and the information about products on the opposite page.

    2、Which product (A, B, C or D) does each statement 1-7 refer to? For each statement 1-7, mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of these letters more than once.BAPromark SX15/BPromark SX15, a compact plain paper copier, provides almost all the features of larger

    3、 models but takes up little space so that you can put it beside the fax machine ,and nobody will know its there, which is ideal for the smaller office. This high quality machine produces 30 copies a minute at an average cost of 3.5 pence per copy. There is very little maintenance required on this ma

    4、chine and a service contract is available on request.BBEPSON Stylus 820/BThe EPSON Stylus 820 (with optional colour) and Stylus Color s are perfect for the home or small office. They use ESPONs unique EPMACH technology to produce crisp, clear text and superb colour graphics. Both models have a resol

    5、ution of up to 720360dpi and come with their own user friendly Windows printer driver for easy set-up and use.BCCanon PR120/BCanon PR120 provides all the facilities a modem office needs. The three paper trays take A3, A4 and B5 paper sizes. There is a high definition reduction and enlargement facili

    6、ty. This is a high quality machine, which produces up to 40 copies a minute at a cost of about 4 pence per copy. There is very little maintenance required on this machine and a service contract is available on request.BDCopyfast-99/BThis dependable copier has been on the market for three successful

    7、years. The Copyfast-99 is equipped with a reduction and enlargement facility and accepts both A3 and A4 plain papers. It can produce 15 high quality copies a minute at an average cost of 3 pence per page. There is a built-in service contract to keep your machine running smoothly. We also offer a fre

    8、e one hour training workshop to all customers.(分数:7.00)(1).You can choose the colour you like.(分数:1.00)填空项 1:_(2).It can Produce wonderful charts or diagrams.(分数:1.00)填空项 1:_(3).Although it is very small, it has got multifunctions.(分数:1.00)填空项 1:_(4).It can make things primed larger or smaller; it a

    9、ccepts three kinds of paper.(分数:1.00)填空项 1:_(5).Service contract is a part of the deal.(分数:1.00)填空项 1:_(6).It produces more copies at a minute.(分数:1.00)填空项 1:_(7).If you buy this machine, you can receive one hour training free of charge.(分数:1.00)填空项 1:_二、BPART TWO/B(总题数:1,分数:5.00) Read the article b

    10、elow about web serf-service. Choose the best sentence from the opposite page to fill each of the gaps. For each gap 8-12, mark one letter (A-G) on your Answer Sheet. Do not use any letter more than once.B Web self-service/BMany of todays e-business systems revolve around the concept of self-service

    11、applications. Serf-service is a web-based experience thats rich and concise enough to bring the user through to the logical end of a process or transaction without direct human assistance. In addition, self-service systems comprise voice-based customer response systems. These systems are increasingl

    12、y integrated and complementary to web-based experiences.Because the Internet is a multimedia environment, we have the opportunity to change the way companies and customers interact. By building systems that allow us to identify the transaction, the data, the people, the service and the results, its

    13、easy to see how self-determination is possible with a computer. For example, we can provide the ATM, the research, the bank teller, the investment portfolio, and the impact on our retirement plan all in one environment. U(8) /U We can service ourselves, gaining advice and recommendations based on ho

    14、w to make, then execute, a decision.To fully understand the importance of serf-service, lets first re-establish some principles that have recently fallen out of favor. The meltdown of many dot-coins has caused some brick-and-mortar firms to reinforce their positions regarding people-intensive system

    15、s, rather than investing in serf-service. U(9) /U Forget that notion.In reality, self-service is a strategy and technology thats not going away. Its going to become very large, and new and renewed companies will embrace it in a big way. The goal is to carefully select where to use self-service appli

    16、cations and techniques. U(10) /U Instead, many bland and ineffective experiences involving human interaction can be simplified and dramatically improved by the use of a self-service application.To figure out where self-service can be best applied, look at the partnerships your organization has, whet

    17、her theyre with employees, customers, or suppliers. For example, serf-service can help you improve the way employees gather and re-use information, or enable mom sophisticated distribution channels.Self-service has already been used in many ways for distribution and support applications. It improves

    18、 the quality of service for applications that are repeatable and have defined procedures. And it also allows the volume of service to scale without adding large numbers of incremental staff. Those two goals alone should place serf-service high on your organizations list of priorities. U(11) /U But s

    19、ome companies have reversed that trend by realizing theres no way for them to scale or provide necessary service to partners and customers without self-service at the core of the strategy.If a company seeks out self-service application opportunities early in any organizational improvement program, t

    20、hey will create value, codify knowledge, and improve customer service in a single stroke. U(12) /U. A Some might consider that web-based self- service has had its day.B Understand that self-service systems, however, require a complex blend of business, work process and technology understanding.C The

    21、 connection between research, decisions, transactions and recording can all be in one location.D There is a belief that serf-service systems are too difficult and too complicated to apply and, consequently, to last long.E Serf-service applications are often relegated to those that cant be developed

    22、with traditional systems, making the self-service option the last stop in the line when determining strategies.F In addition, self-service systems comprise voice-based customer response systems.G Its not designed to replace situations where human interaction is necessary.(分数:5.00)(1).(分数:1.00)填空项 1:

    23、_填空项 1:_填空项 1:_填空项 1:_填空项 1:_三、BPART THREE/B(总题数:1,分数:6.00) Read the article below about negotiation and the questions on the opposite page. For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose.B DEBUNKING NEGOTIATION MYTHS/BBefore developing a mom e

    24、ffective negotiation strategy, we need to dispel several faulty assumptions and myths about negotiation. These myths hamper peoples ability to learn effective negotiation skills and, in some cases, reinforce poor negotiation skills.A pervasive belief is that good negotiation skills are something tha

    25、t people are born with, not something that can be readily learned. This is false because most excellent negotiators are self-made. In fact, there are very few naturally gifted negotiators. We tend to hear their stories, but we must remember that their stories are selective, meaning that it is always

    26、 possible for someone to have a lucky day or a fortunate experience. This myth is often perpetuated by the tendency of people to judge negotiation skills by theft car-dealership experiences. Whereas purchasing a car is certainly an important and common type of negotiation, it is not the best context

    27、 by which to judge your negotiation skills. The most important negotiations are those that we engage in every day with our colleagues, supervisors, co-workers and business associates. These relationships provide a much better index of ones effectiveness in negotiation. In short, effective negotiatio

    28、n requires practice and feedback. The problem is that most of ns do not get an opportunity to develop effective negotiation skills in a disciplined fashion, rather, most of us learn by doing. As the second myth reveals, experience is helpful, but not sufficient.We have all met that person at the coc

    29、ktail party or on the airplane who boasts about his or her great negotiation feats and how be or she learned on the job. It is only partly true that experience can improve negotiation skills; in fact, naive experience is largely ineffective in improving negotiation skills. There are three strikes ag

    30、ainst natural experience as an effective teacher. First, if a person does not know how well he or she has performed in the negotiation, it is nearly impossible to improve performance. For example, can you imagine trying to learn mathematics without ever doing homework or taking tests? The second, pr

    31、oblem is that our memories tend to be selective, meaning that people tend to remember their successes and forget their failures or shortcomings. This is, of course, comforting to our ego, but it does not improve our ability to negotiate. Finally experience improves our confidence, but not necessaril

    32、y our accuracy. People with more experience grow more and mom confident, but the accuracy of their judgment and the effectiveness of their behavior do not increase in a commensurate fashion. Overconfidence can be dangerous because it may lead people to take unwise risks.The third pervasive myth is t

    33、hat effective negotiation necessitates taking risks and gambles. In negotiation, this may mean saying things like “This is my final offer“ or “Take it or leave it“ or using threats and bluffs. This is what we call a “tough“ style of negotiation, though negotiators are rarely effective; however, we t

    34、end to be impressed by the tough negotiator.An interesting exercise is to ask managers and anyone else who negotiates and to describe their approach to negotiating. Many seasoned negotiators believe that thee negotiation style involves a lot of “gut feeling,“ intuition, and “in-the-moment“ responses

    35、. We believe that this type of intuition does not serve people well. Effective negotiator involves deliberate thought and preparation and is quite systematic.(分数:6.00)(1).According to the article, a person is likely to(分数:1.00)A.succeed in negotiation if he is lucky that day.B.do well if he has stud

    36、ies how to negotiate.C.have at least one successful negotiation.D.be a better negotiator if he has inborn talents.(2).What can best reveal ones negotiation skills?(分数:1.00)A.Interpersonal relationships.B.Promotion of an expensive good.C.Good connections with business partners.D.Daily interaction wit

    37、h all kinds of people.(3).According to the writer, the best way to improve negotiation skills is(分数:1.00)A.systematic training.B.abundant experience.C.more practising.D.frequent rehearsing.(4).What does the writer think of experience?(分数:1.00)A.More experienced people may make unreasonable decisions

    38、.B.Without feedback, it is very difficult to learn from experience.C.Failures in fact help improve performance.D.Experience blurs peoples accuracy.(5).The writer suggests that(分数:1.00)A.effective negotiations do not necessarily involve risks.B.threats are sometimes impressive and effective;C.people

    39、seem to prefer tough styles of negotiation.D.risks are caused by negotiators overconfidence.(6).According to the writer, excellent negotiators are those who(分数:1.00)A.rely on intuition.B.plan their negotiation carefully.C.have good negotiation style.D.set a clear purpose.四、BPART FOUR/B(总题数:1,分数:15.0

    40、0) Read the letter below about the company. Choose the best word to fill each gap from A, B, C or D on the opposite page. For each question 19-33, mark one letter (A, B, C or D) on your Answer Sheet.Dear Shareholders,2001 was a challenging but successful year for our company. We were U(19) /U by one

    41、 of the most brutal global economies in decades, as well as by the U(20) /U of the tragedy of September 11. But our people U(21) /U remarkably to these challenges. Thanks to the continuous upgrading, U(22) /U and expansion of our model range, we were able to increase our share of a generally declini

    42、ng world automotive market from 13.1% to 13.5%. Sales U(23) /U increased by 6.5% to 88.5 billion. The profit before tax of 4.4 billion increased by a disproportionately high amount, U(24) /U the previous years figure by 18.6%.In 2001 we U(25) /U eight new models and introduced numerous new engine U(

    43、26) /U and equipment details. We will continue to expand global market U(27) /U in the coming months and add to our model range with products.In order to U(28) /U the competitiveness of our company, in the next five years, we plan to Invest (分数:15.00)A.afflictedB.facedC.testedD.threatenedA.effectB.o

    44、utcomeC.resultD.impactA.adjustedB.cateredC.appealedD.respondedA.renewalB.substitutionC.disposalD.alterationA.royaltiesB.revenueC.incomeD.returnsA.outnumberingB.exceedingC.distortingD.correctingA.designedB.launchedC.manufacturedD.distributedA.patternsB.modesC.formsD.variantsA.sizeB.scopeC.coverageD.v

    45、olumeA.safeguardB.holdC.intensifyD.accelerateA.materialB.visibleC.tangibleD.physicalA.adoringB.winningC.successfulD.soleA.motivatedB.autonomousC.monitoredD.obedientA.centerB.newC.uniqueD.coreA.beliefB.favorC.trustD.credit五、BPART FIVE/B(总题数:1,分数:12.00) Read the article below about the study in career

    46、 change. In most of the lines 34-45 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word i

    47、n CAPITAL LETTERS on your Answer Sheet.My research is an in-depth study of 39 people who changed them or were in the process of trying to change careers. Determining the magnitude of any.34 work transition is very highly subjective. Who, apart from the person who has35 lived life through it, can say

    48、 whether a shift is radical or incremental? After36 interviewing the dozens of people who were making very different kinds of37 career moves, I settled on a three-part definition of career change. Some of38 the people in my study made significant changes in the context where in39 which they worked, most typically were jumping from large, established firms40 to small, entrepreneurial organizations or to self-employment or between


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