1、剑桥商务英语中级-50 及答案解析(总分：100.00，做题时间：90 分钟)一、BREADING/B(总题数：1，分数：7.00)PART ONELook at the statements and the company news reports below.Which news report (A, B, C or D) does each statement 1-7 refer to?For each sentence 17, mark one letter (A, B, C or D) on your Answer Sheet.You will need to use some of
2、 the letters more than once.ALittle wonder that affluent shoppers come in droves. Little wonder that others come as well, mugger, car thieves, child molesters, drug peddlers, pickpockets, shoplifters.Criminals are finding a lucrative stamping ground in the sprawling emporiums that dot U. S suburbs.“
3、Malls are like great big jars of honey,“ says Police Chief Joseph Delaney of Paramus. “Lots of bees come buzzing in, stingers at the ready.“ Paramus, a New York City suburb of 26000 whose six malls draw nearly 200 000 people on a typical Saturday, reported 8.9 million dollars in shopping enter crime
4、 losses last year.BIt is crimes of violence that are causing the most alarm.Vast parking lots and mazes of stores offer good working conditions for criminals. Victims and booty are readily accessible, escape routes plentiful.CJust how many victims are claimed by shopping enter crime, no one knows. B
5、ut many business people are taking the threat seriously.Whether offences are big or small, it is clear that merchants have little interest in publicizing the trend. Comments Anthony Potter, a security consultant: “If shopping centres started reporting all the crimes that take place, nobody would sho
6、p there.“DHamilton, Ohio, lawyer David Green, who won 2 million dollars on behalf of a woman abducted from a mall parking lot and shot in the head, found that 43 serious crimes had occurred at the same site. “Bad guys know this is where to find women with moneyvulnerable and alone. “he says. Indeed,
7、 most violence happens in parking areas, where shoppers can easily be taken by surprise. Reports Albert Sussman of the International Council of Shopping Centres: “People park their cars and are robbed by muggers, who can quickly find a place to hide.“（分数：7.00）(1).Bad people also go there as well as
8、shoppers（分数：1.00）填空项 1:_(2).Crimes are very serious.（分数：1.00）填空项 1:_(3).Most violence happens in parking areas.（分数：1.00）填空项 1:_(4).Almost no merchants publicize the crime.（分数：1.00）填空项 1:_(5).Crimes are rampant in malls.（分数：1.00）填空项 1:_(6).People usually are robbed when parking.（分数：1.00）填空项 1:_(7).Ma
9、ny crimes happen at the same place.（分数：1.00）填空项 1:_二、BPART TWO/B(总题数：1，分数：5.00)Read the article about interview below.Choose the best sentence to fill in each of the gaps.For each gap 8 12, mark one letter (A-G) on your Answer Sheet.De not use any letter more than once.There is an example at the beg
10、inning.BHave a Successful Interview/BThe aim of a job interview is to establish whether you are likely to do well in a particular job in a specific organization. This is not only a matter of having the necessary technical knowledge and skills. You must also have the motivation, the ability to adapt
11、to new ways of working and to a new work environment, and the personality to do the job and fit into a new team. The ability to cope with stress and get on with people is essential. These include getting on with people, oral and written communication, team working, problem solving and good time mana
12、gement.Most people think that interviewers know what they are looking for and will recognise it when they see it. U(8) /U. This applies to recruiters as much as anyone else. In fact, a former head of selection at one big firm used to say that “some interviewers are so poor that they would do better
13、to rely on chance.“In companies which recognise this, various methods are used to try to find the right person. U(9) /U. Research has shown that this approach is more reliable than the ordinary job interview, though not as effective as using personality tests or assessment centres.In a structured in
14、terview the interviewer groups the qualities listed in the job specification under various headings. There are two well-established structures for this: the National Institute of Industrial Psychologys Seven-Point Plan and the Five-Fold Grading System. Both these systems cover factors such as physic
15、al appearance, qualifications, general intelligence, motivation and previous experience. U(10) /U.However, they should not give equal weight to each one. Some factors are more important in one job than an other. For example, physical appearance and manner will be more important in a sales position t
16、han in a re searcher who works behind the scenes. It is also a fact that the impact the candidate makes in the first three or four minutes of an interview is of major importance. U(11) /U. A decision not to hire is often made during those first few minutes.It is not always possible to tell whether s
17、tructured interview techniques are being used if interviewers ask questions systematically, using some kind of checklist, and occasionally make a brief note, they probably are. On the other hand, if the interviewer goes through your application form to confirm what you have al ready said, or asks ir
18、relevant questions, or jumps from one topic to another, the interview is unlikely to be structured. Before you attend any interview, look again at the job description and the personal specification. U(12) /U. If you already have a mental list of the key points that you need to mention, you are unlik
19、ely to waste time giving irrelevant information or to omit important points in your favour.A Study them closely and assess what your interviewer will be looking for.B However, people are actually not very good at assessing one another.C establish whether you are likely to do well in a particular job
20、 in a specific organization.D Although a favourable impression may be reversed later in the interview, a negative impression is rarely changed.E The most common is the structured interview.F The effectiveness of the interviewer can be improved by training.G For each of these areas the interviewers s
21、core candidates against how well they fit the job specification.（分数：5.00）(1).（分数：1.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_三、BPART THREE/B(总题数：1，分数：6.00)Look at the article about Coca Cola and the questions below.For each question mark one letter A, B, C, D on your Answer Sheet, for the answer you cho
22、ose.BA Brief History of Coke/BNowadays, Coca-Colas trademark is well known around the world and its products average a staggering 400 million servings per day in more than 155 countries. According to legend, it began in a three-legged kettle in the back yard of Atlanta pharmacist Dr. John Styth Perm
23、berton who carried a jug of his concoction down the street to Jacobs Pharmacyy where it was sold at the soda fountain for 5 cents a glass. Frank Robinson, Pembertons partner and bookkeeper thought two “C“s would look good in advertising and wrote “Coca-Cola“ in the flowering script so famous today.I
24、t is significant that Permberton spent almost twice as much money on advertising during the first years of operation as he made in profits, for the growth of Cokes popularity is as much due to the advertising and marketing strategy as it is to the quality of its product. By continually monitoring ch
25、anges in consumer attitudes and behaviour, the Coca-Cola Co. has become a widely recognized leader in advertising.Pemberton could not foresee the greatest future awaiting his soft drink and sold out. Asa Griggs Candler bought the business and organized the Coca-Cola Co. into a Georgia corporation. I
26、n 1893, he registered Co ca-Cola as a trademark.Under Candlers leadership, the company began to grow quickly. In order to instigate a demand for the product, he spent heavily on advertising. Signs were put up from coast and appeared on calendars, serving trays and other merchandising items, urging p
27、eople to drink Coke. Candlers campaign paid off.Candler was a creative talent at advertising, but showed little imagination in understanding Cokes marketing potential. In 1899, he sold the right to bottle Coke throughout most of the United State for $1, which he never bothered to collect. Candler sa
28、w Coke primarily as a soda-fountain drink. But two far-sighted businessmen from Chattanooga, Tennessee, Benjamin Franklin Thomas and Joseph Brown Whitehead, understood the potential, and, for the unpaid dollar, bought a franchise that became worth millions.Their agreement with Candler began the fran
29、chising bottling system that still remains the foundation of the Co ca-Cola Co.s soft drink operations. Thomas and Whitehead sold the rights to bottle Coke to franchisers in every part of the country in return for the bottlers agreement to invest in the necessary resources and effort to make the fra
30、nchise a success. During the following decade, 779 bottling plants went into operation.In the early 20th century, Coke blazed the advertising trail, developing innovative concepts that became accepted practices in the filed. One of the most effective was the distribution and redemption of compliment
31、ary tickets, entitling the holder to a glass of free Coke at the soda fountain of a dispenser.（分数：6.00）(1).The trademark Coca-Cola was originally coined by _.（分数：1.00）A.PembertonB.a bookkeeper working for PembertonC.Frank RobinsonD.Asa Griggs Candler(3).Pemberton sold out his drink because _.（分数：1.0
32、0）A.he was in bad need of moneyB.he failed to see the great potential of the productC.he quarreled with his partnerD.None of the above(4).Cokes popularity grows steadily because of _?（分数：1.00）A.its high quality of the productB.its advertisingC.its effective advertising and marketing strategyD.Both A
33、 and C(5).All of the following were the companys successful examples of advertising except that _.（分数：1.00）A.the company distributed complimentary tickets for people to drink a glass of Coke free of changeB.the company flew an airship over Washington D.C with a huge Coke sign on its sideC.the compan
34、y sold the rights to bottle coke to franchisers in every part of the united StatesD.the company set up along Pennsylvania Railroad line huge animated signs that showed a young man drawing a glass of coke from a crockery urn(6).John Styth Pemberton and Asa Griggs Candler were alike in the respect tha
35、t both of them _.（分数：1.00）A.had a doctors degreeB.were too short-sighted to see Cokes marketing potentialC.Sold their business in order to raise moneyD.used money in a wasteful way四、BPART FOUR/B(总题数：1，分数：15.00)Read the article below about cost.Choose the best word to fill each gap, from A, B, C or D
36、.For each question 1933, mark one letter (A, B, C or D) on your Answer Sheet.There is an example at the beginning.BCost as a Factor in Supply/BIn a purely competitive market, the supplier of goods and services has no control over the market price, because he produces too little to influence market c
37、onditions. With no difference between his product and the productsU (19) /Uhis competitors, he will sell nothing if he charges above the market price and he will sell all if he charges at or below the market price. However, in considering the price, be must take cost of productionU (20) /U. There ar
38、e times when he may be willing to sell below his cost. This might happen when prices tumble forU (21) /Ua short time. However, no business person canU (22) /Ulose money for a prolonged (延长的) period. He mustU (23) /Uof his costs in relation to the market price if he is to compete successfully and ear
39、n a profit.Many people have the impression thatU (24) /Uproduction increases, costs per unit decrease. U(25) /Umass production has made this true in certain industries and at certain levels of production, U(26) /Ulogic and practical experience have shown that costs per unit begin to rise beyond a ce
40、rtain level of production. Some economistsU (27) /Uthis principle as the law of increasing costs.The reason whyU (28) /Urise as production goes up is complex. However, it is easy to recognize that as production goes up, the need for additional factors of production will also grow, resultingU (29) /U
41、competitive bidding (出价) in the marketplace for the factors of production. If a producer needsU (30) /Uskilled labour to produce more, and none of this labour is unemployed, the producer will have to getU (31) /Ufrom other sources. This can be done byU (32) /Uhigher wages. Higher bidding would also
42、apply to the other factors of production. We must also recognize that not all labour is equally productive, U(33) /Unot all land is equally fertile (肥沃的) and not all ore is equally rich in the mineral wanted.（分数：15.00）A.toB.atC.ofD.onA.to considerB.into considerationC.to considerationD.in considerat
43、ionA.he believes will beB.what he believes beC.what he believes will beD.he believes to beA.afford toB.be affordableC.be afforded toD.have affordedA.constantly awareB.constantly knowledgeable ofC.be constantly aware ofD.constantly aware ofA.whileB.asC.howeverD.now thatA.BecauseB.SinceC.WhenD.WhileA.
44、bothB.as well asC.alsoD.butA.referB.refer toC.callD.are referred toA.costB.the costC.the costsD.costsA.fromB.inC./D.forA.lessB.numerousC.moreD.manyA.themB.theseC.itD.thoseA.offeringB.cuttingC.reducingD.havingA.as justB.just asC.becauseD.while五、BPART FIVE/B(总题数：1，分数：12.00)Read the text below about jo
45、b advertisement.In most of the lines 4152 there is one extra word. It is either grammatically incorrect or does net fit in with the meaning of the text. Some lines, however, are correct.If a line is correct, write CORRECT on your Answer Sheet.If there is an extra word in the line, write the extra wo
46、rd on your Answer Sheet.BInvestment Analysts Wanted/BA Fund Management and subsidiary of a prestigious Investment Bankseeks bright young Investment Analysts to augment its rapidly expanding research34. department. Our client is a top US institution with significant funds under35. management from wor
47、ld-wide. Increasingly it is seeking to manage the European36. component of its portfolio from London. This has been let to an impressive rise in37. its profile in European markets. The Bank is looking for talented and ambitious38. Investment Analysts to form a new specialist research team. Investmen
48、t Analysts39. who perform rigorous and detailed investigation into companies and securities40. before making recommendations to those Fund Managers. Ideally, you will have41. excellent academic credentials and a solid professional with grounding in42. analytical techniques. Particularly useful would be training in an accountancy.43. an MBA or a legal qualification. Excellent communication in skills
