1、剑桥商务英语中级-34 及答案解析(总分：100.00，做题时间：90 分钟)一、SPEAKING(总题数：0，分数：0.00)1.文化宣传 What is important when.? Propagandizing corporate culture Essence of the corporate culture Characteristics of the audience （分数：30.00）_2.企业愿景 What is important when.? Formulating enterprise vision Feasibility The staff recognition
2、 （分数：30.00）_3.核心价值观 What is important when.? Fixing core culture value Work ethic Sense of belonging （分数：40.00）_剑桥商务英语中级-34 答案解析(总分：100.00，做题时间：90 分钟)一、SPEAKING(总题数：0，分数：0.00)1.文化宣传 What is important when.? Propagandizing corporate culture Essence of the corporate culture Characteristics of the audi
3、ence （分数：30.00）_正确答案：()解析：参考范例 When disseminating corporate culture, we must make clear what the essence is. Only when we are clear about what we are to publicise, can we make a thorough plan and decide on how to take measures. Next , it is also necessary to analyse the characteristics of the audien
4、ce, whether they are young or old, traditional or fashionable, quiet or brisk, so that the propaganda can be better accepted by the audience. In the end , after we analyse the content and the audience, it“s time to decide on the methods and details, especially the media, whether we should publish en
5、terprise internal magazine or establish an intranet. 解析 本题需要发言的主题是“宣传企业文化”。根据已有的要点 1“Essence of the corporate culture 企业文化的精髓”，可以联想到宣传企业文化首先要明确所宣传的文化的精髓是什么。根据已有的要点 2“Characteristics of audience 受众的特点”，可以联想到开展宣传时要注意针对受众的特点，采用他们喜欢、易于接受的方式。此外，我们还可以补充一些回答的要点，例如：Methods 方式，比如创办企业内刊(enterprise internal ma
6、gazine)，建立企业内部网站(intranet)等；或者 Activities 活动，即可以开展一些活动，比如拓展训练(outward bound)等来宣传企业文化，增强员工凝聚力。2.企业愿景 What is important when.? Formulating enterprise vision Feasibility The staff recognition （分数：30.00）_正确答案：()解析：参考范例 In the first place , you should consider the feasibility of your vision. Whether your
7、 good wish can become true depends on its practicability and workability. For example, if your company“s present sales amount is two million per year and you hope it can reach five million next year, it is ridiculous, because the number is more than doubled. At the same time , it“s also essential to
8、 get the staff“s recognition, because the staff is the indispensable ingredient for your vision. It“s the staff who participate in realising the dream. So they have a vote to give their opinions. What“s more , you should decide whether it corresponds with your company“s core value. Its importance go
9、es without saying. If it is against your company“s value, no matter how splendid and glorious it is, it will have no practical value. 解析 本题需要发言的主题是“规划企业愿景”。根据已有的要点 1“Feasibility 可行性”，可以联想到设定的愿景只有具有可行性才能更好地去实现。根据已有的要点 2“The staff recognition 员工的认同”，可知，只有员工认同该愿景，才会积极参与实现它(participate in realising it)。
10、另外我们还可以补充一些回答的要点，例如，Company core value 公司的核心价值，若是愿景违背了公司的核心价值，也是不可行的；再如，Company goal 公司目标，可以联想到只有愿景和公司的目标一致，才能使梦想成真(make your dream realised)。3.核心价值观 What is important when.? Fixing core culture value Work ethic Sense of belonging （分数：40.00）_正确答案：()解析：参考范例 In fixing core culture value of a company,
11、first we should pay adequate attention to work ethic. Making a profit scrupulously, we will lead the position in the industry. Therefore, whatever we do, we should take responsibilities as a corporate member. Secondly , we should also focus on the sense of belonging. Cohesion can help employees to e
12、stablish a sense of community. They will regard their company as a big family, where they can get warmness, happiness and sweetness. Therefore, they will devote themselves to the company heart and soul. Finally , having a sense of pride plays the same indispensable role in fixing core culture value.
13、 This would encourage employees to make good efforts to stay in the company, so they are likely to have a higher work efficiency and better performance. 解析 本题需要发言的主题是“确立核心价值观”。根据已有的要点 1“Work ethic 职业道德”，可以联想到这对于取得领先地位、避免失败十分重要。根据已有的要点 2“Sense of belonging 归属感”，可以联想到这对于加强团队的凝聚力(increase cohesion)至关重要。我们还可以补充一些回答的要点，例如，Sense of pride 自豪感，可以想到员工有自豪感可以增强他们对公司的忠诚度(fidelity)，并且提高工作效率；再如，Company“s image 公司形象，这可以赢得员工的认可和支持(espouse and support)。
