1、剑桥商务英语中级-123 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：7.00)Mobile Advertising The Next Big ThingAAdvertising on mobile phones is a tiny business. Last year spending on mobile ads was $ 871 million worldwide according to lnforma Telecoms been familiar with the structure
2、of the company; and met the senior members of the company. In the coming two weeks, therere two events that all new employees are expected to attend: the first one is the company tour starting at two thirty this afternoon and the other one is the focus group discussion on Friday afternoon 1 to 4 ocl
3、ock in Room 308. Some of the employees who have been working here for a while and have been doing great will join us at the focus group discussion. Well, before I forget it, well start out from the ground floor lobby this afternoon. Please make sure that youre there on time for the company tour. 这道题
4、虽然同样是考查人名的拼写，但是所涉及的人名比较常见，因此对话中没有提供拼读。答案可以由两部分的信息组合来获得：一个是开头的自我介绍“Im Debra Simpson，coordinator of this orientation programme”，另一个是“Ill be chairing the induction session this morning”，而且从所提供的日程来看，说话的当日就是周一，因此主持培训会的人就是 Debra Simpson。填空项 1:_ （正确答案：STRUCTURE）解析：这道题考查的是对细节的把握，在录音中听到“been familiar with th
5、e structure of the company”，结合这个信息，再在日程中确认周一培训会的第二项任务即可确定应该填写 structure。填空项 1:_ （正确答案：LOBBY）解析：根据日程安排，周一下午是 Company Tour 的活动，那么根据录音中“well start out from the ground floor lobby this afternoon”可以判断 the ground floor lobby 就是 meeting place。这道题考查的是有关地点的细节，在出现答案之前有“Well，before I forget it”的特别提醒，考生应该格外注意这些
6、提醒。填空项 1:_ （正确答案：FRIDAY）解析：这道题考查的是时间，录音中其实也受到了强调(by the end of this week，on Friday afternoon)，因此你应该比较容易确定这个时间是 Friday。十二、Conversation Three(总题数：1，分数：4.00)Fly High CourierMissing Item RecordDelivery number: FRM-(9) _ Callers name: Richard HUSSAIN Date of collection : (10)_ From: Chicago, US To: (11)
7、_,UK Contents: paperwork for loans Notes: package delivered on 10:55 am, Feb. 7th without(12) _on file as front door delivery.（分数：4.00）填空项 1:_ （正确答案：40017）解析：听力原文 9-12F: Hello. Fly High Courier. M: Hello. This is Richard Hussain and Im calling to make a complaint about a misdelivery of very importan
8、t documents. F: Whats the delivery number, please? M: Its FRM-40017. F: FRM . 40017. Thank you. Whats the problem exactly, Mr. Hussain? M: Well, last Thursday morning, February 5th, I sent a package from Chicago, containing some paperwork to my business partner in London, very important paperwork ne
9、eded for our loans. I paid the extra amount asked for so that it could be delivered the next day. But then two days ago on Monday, Gary my partner called from London and said he had not yet received the package. F: Mr. Hussain, have you contacted the customer service in Chicago? M: Yes, of course. I
10、 called them on their 800 number but was referred to someone called Mason in London, who told me that the record showed it had been delivered on Saturday at 10:55 am and there was no signature on file, because this was a delivery to the front door package.Seems like my package just got lost like thi
11、s! F: Dont worry, Mr. Hussain. Let me take down a few details and Im sure your package will be all right. 对话中客服人员问道“Whats the delivery number，please”，顾客的回答是“Its FRM-40017”，随后客服人员也把这个编号重复了一遍。记录中已经提供了字母部分，因此考生只需填写五位数字。填空项 1:_ （正确答案：FEBRUARY 5 th）解析：这道题在题目里和对话里的表述略有不同，在对话中，顾客说“last Thursday morning，Feb
12、ruary 5 th，I sent a package from Chicago”，而客户发出包裹的日期即为快递公司收取包裹的时间(Date of collection)，因此答案为 FEBRUARY 5th。填空项 1:_ （正确答案：LONDON）解析：这一题从试卷提供的线索来看需要填写一个英国的地名，因为上一条信息是“From：Chicago，US”(即包裹寄出的城市)，而且在空格的后面有英国的简写 UK 来进行限制。所以我们这里需要填的是包裹发往的城市。根据客户的描述“I sent a package from Chicago，to my business partner in Lon
13、don”，这里的答案应该是 London。填空项 1:_ （正确答案：SICNATURE）解析：根据客户的叙述，伦敦的一个名叫 Mason 的人查到了包裹已于周六上午 10:55 送达，但是没有收件人的签名，因为他们认为这是一个送上门即可、无须签收的邮包。“package delivered without signature on file”的意思和 but there was no signature on file 是一样的，都是说没有签名。十三、PART TWO(总题数：0，分数：0.00)十四、Section One(总题数：1，分数：5.00)1（分数：5.00）填空项 1:_ （
14、正确答案：A）解析：听力原文F: I believe that as organization leaders, were responsible for creating a work environment that makes people work happily. But sometimes, turf wars, disagreements and differences of opinion are just unavoidable and they can escalate into interpersonal conflict. I used to avoid such co
15、nflict between my employees, hoping itd go away. But it didnt. Even when the conflict appeared to have been put to rest, it might raise its ugly head again whenever stress increased or a new disagreement appeared. So not intervening is not an option. 这一段的开头指明了说话人是一个 leader，后文是介绍他处理员工之间你争我夺的矛盾纠纷的一些经验
16、和方法。他曾经采取回避冲突、幻想矛盾能自消自灭的策略，但却导致危机四伏的结果，因此他的结论是，作为领导，不干预也是不行的。所以这篇讲话是关于领导艺术(leadership strategy)的。十五、Section Two(总题数：1，分数：5.00)1（分数：5.00）填空项 1:_ （正确答案：E）解析：听力原文M: If you have a look at this first graph, you can see that our sales topped 50 million the year before last. Then last year sales dropped to
17、 40 million, with a slight recovery at the end of the financial year. However, this year sales have continued to drop to all time low of 30 million. Now lets look at our market share. As you can see, we have 25% of the market share, 10% down on last year. 在这段话中，讲话人在通过几个图表(graph)展示公司从前年、去年到今年的销售状况(sa
18、les)逐年降低，然后补充说明公司的市场份额也缩小了 10%。所有的这些数据都是在证明公司业绩在下滑这一趋势，因此是 interpreting a trend。十六、PART THREE(总题数：1，分数：8.00)(1).Mr. Scott has presented at industry events（分数：1.00）A.in North America only.B.on different continents. C.on the Internet.解析：听力原文 23-30F: Hi David. Can you give us the background on your boo
19、k and why you wanted to write it? M: Ive always been fascinated with the power of online content and web sites to tell an organizations story to the market. My background is with online news companies. I worked at Knight-Ridder and NewsEdge, by the way. There had been many books written on how to cr
20、eate a web site but all were focused on either the technology aspects, or the design aspects,for instance, logos, colors and so on. I wanted to write about the content of sites-the editorial aspects. F: For our audience, can you talk about how they can make their web site more action oriented for th
21、eir visitors? M: First, it is critical to know your goals for the site and to build a site around those goals. If you want to sell a product, identify who the target market is and why they should buy it. Next, one of the most important aspects is to write for your buyers. Most sites are egotistical
22、and they fail to deliver what buyers want. If you are selling a product, dont organize the site around prod uct A,product B, and so on. If people dont know your business, they wont care about your products. Instead, figure out how to organize into pages for buyers. That might be based on their probl
23、ems. F: You reveal in your book the true importance of delivering great content, are there tips for making certain that any site delivers this? M: The best content brands your business as a leader. Dont sell too hard. Instead, show you are an organization to do business with. For example, if you run
24、 a catering business, you might be tempted to create a site about your “product“ and include various menus and pricing and so on. Instead, how about offering content that helps people who might hire a caterer with their problems? For example, you might create a set of landing pages such as Ten tips
25、for a great cocktail party or Indoors or outhow to entertain in the summertime. These sorts of things are great for search engine marketing and they brand your catering business as smart and someone who it would be a pleasure to do business with. F: Your book also makes the insightful point about pr
26、oviding content about the way a company does business and how it sends a signal that says, We have nothing to hide, why is this so important today in doing business? M: I always tell people to put as much content as possible on the site. Some organizations resist because they dont want to give away
27、secrets to the competition. Guess what? You competitors already know about your company. But your potential customers do not. F: How does providing good and friendly content on your Web site level the playing field for small businesses in regard to larger organizations? M: Every organization is equa
28、l on the Web. That is especially true of brands that are not famous already. If I find two surfboard dealers online and I need a surfboard, I will buy from the one that looks the best on the Web-best content, easiest to reach, and so on. I dont care if it is one person in a garage in Hawaii. F: Fina
29、lly, can you briefly cover three of the best practices from web marketers that our audience can apply? M: 1. Know your goals 2. Build content for your buyers 3. Understand your sales consideration process and build content for people at each stage. 在采访前的介绍中，主持人提到了 David 的多重角色，其中包括给公司做顾问(consultant)、
30、在会议上演讲(conference speaker)、主持研讨会(seminar leader)、出版著作以及发表文章(writer)等，做会议演讲是其中的一个方面。David 曾经在四大洲的 20 多个国家做过演讲(He has presented at industry conferences and events in over 20 countries on four continents)，所以选项 Ain North America only 显然是不对的，虽然介绍中也提到了 North American Review(他发表文章的杂志之一)。选项 Con the Internet
31、 也和主持人介绍的内容不符，而答案 B(on different continents)是原文的改写，是正确的选项。(2).The interview with David Meerman Scott focuses on（分数：1.00）A.constructing a web site. B.speaking in public.C.leading a seminar.解析：根据主持人在开头的介绍，“In our interview，David talks about his book and the power of online content”，我们可以知道本次采访不是关于如何面对公
32、众演讲(选项 B)或者如何主持研讨会(选项 C)，而是关于网络内容在建设高效的商业网站中的作用，而且紧接着 David 也提到“There had been many books written onhow to create a web site”但是内容都有所偏颇，他因此才提出“要重内容，而不要重技术或形式”的观点。所以选项 A“网站建设”的话题范围能够涵盖这一内容，是正确的。(3).Mr. Scott was once employed by（分数：1.00）A.StreamingMedia.B.Knight-Ridder. C.OnlineNews.解析：在 David 第一次的发言中
33、，他提到自己出身网络新闻公司，曾在 Knight-Ridder 和 NewsEdge 两家公司工作过，因此选项 BKnight-Ridder 是正确的。根据主持人的介绍，StreamingMedia 只是 David 发表过文章的杂志。(4).An example of the “design“ aspect is（分数：1.00）A.editorials.B.technology.C.logos. 解析：根据 David 的叙述，图标和颜色(logos and colors)都是网站设计方面的例子(or the design aspects，for instance，logos，colors
34、 and So on)。(5).According to Mr. Scott, most web sites（分数：1.00）A.cannot identify the target market.B.do not deliver what customers need. C.are not aware of their goals.解析：这道题的题干中已经提示考生要在 David 的发言中寻找答案。在他的第二次发言中提到“多数的网站都是以自我为中心的，并没有提供客户所需要的内容(Most sites are egotistical and they fail to deliver what
35、buyers want)”，接下来他举例说明这些网站的组织架构是为了方便他们自己的习惯，而不是基于客户的问题和需求。因此答案 B(do not deliver what customers need)是正确的。(6).A sellers web pages should be organised for the（分数：1.00）A.products.B.designers.C.buyers. 解析：David 第二次发言的结论就是要根据客户的需求和困难来组织销售网站(figure out how to organize into pages for buyersThat might be ba
36、sed on their problems)，而他的第三次发言更进一步以餐饮网站为例，具体说明为客户提供帮助、解决客户的问题的内容比仅仅提供产品类别的网站要更容易让自己的品牌为人认可，从而获得更多的机会。选项 A“按照产品类型来组织网站”正是被 David 认为是反面典型的做法，选 项 B(A sellers web pages should be organised for the designers)在材料里没有直接提及，而选项 C 中 buyers 是 customer/clients 的另一种说法，是最贴切的。(7).One suggestion from Mr. Scott is t
37、o（分数：1.00）A.put plenty of content on the site. B.hide some content on the site.C.provide some secrets to competitors.解析：这道题的关键词是 suggestion，即倡导、建议。在 David 的第四次发言中，他说他总是告诉大家要把尽可能多的内容放在网站上(I always tell people to put as much content as possible on the site)，因此这个做法是他所倡导的，这和选项 A“在网站上提供充足的内容”相一致。而选项 B“把一
38、些内容从网站上屏蔽掉”这个说法和 David 的发言相矛盾，而且也没有在材料中直接提出，因此不对。选项C“为竞争对手提供一些商业情报”，David 承认这种可能性，但它只是“在网站上提供尽可能多的内容”的一个附带结果，并不是 David 所提倡主动去实现的，因此也不对。(8).The case of surfboard dealers shows that the Web is（分数：1.00）A.more friendly to small businesses than to the big ones.B.more friendly to big organisations than to
39、 the small ones.C.equally friendly to big and small businesses. 解析：David 第五次发言中开门见山地阐明观点：在网络上，每个公司都是平等的，尤其是那些尚未知名的品牌(Every organization is equal on the WebThat is especially true of brands that are not famous already)。接着他提到了自己买冲浪板的例子：他会因为某个网站的内容最好而选择它，尽管这有可能是偏远的夏威夷小岛上的一个小仓库里仅由一个人经营的小店(I will buy fro
40、m the one that looks the best on the Web-best content，easiest to reach，and So on.I dont care if it is one person in a garage in Hawaii)十七、SPEAKING(总题数：0，分数：0.00)十八、PART ONE(总题数：1，分数：5.00)17.（分数：5.00）_正确答案：(略)解析：十九、PART TWO(总题数：1，分数：5.00)18.A: WHAT IS IMPORTANT WHEN.? Selecting staff for overseas tra
41、ining: Work experience Command of the language of the target country B: WHAT IS IMPORTANT WHEN . ? Conducting a market analysis: Targeted customers/clients Comparison with major competitors C:WHAT IS IMPORTANT WHEN . ? Aiming to improve customer service: Finding out customer needs Dealing with compl
42、aints efficiently（分数：5.00）_正确答案：(Task Sheet : A: WHAT IS IMPORTANT WHEN . ? Selecting staff for overseas training: Work experience Command of the language of the target country Suggested Ideas : Work experience When selecting staff for overseas training, it is important to consider their work perfor
43、mance.If a staff member whose work performance is outstanding is selected for overseas training, this will set a good example for other staff members and may encourage them to improve their work performance. Work performance may include the following aspects: being fully aware of ones job responsibi
44、lities, performing these responsibilities well, abiding by all company rules and regulations, being self-disciplined, always taking the initiative at work. Command of the language of the target country This is another thing to take into consideration when selecting staff for overseas training. A goo
45、d command of the language of the target country or English (the international language for business) will enable the selected staff member to understand instructions given by the overseas trainer, participate in all training activities, and communicate well with the trainer or other trainees. B: WHA
46、T IS IMPORTANT WHEN . ? Conducting a market analysis: Targeted customers/clients Comparison with major competitors Suggested Ideas : Targeted customers/clients When conducting a market analysis, it is important to make an analysis of the targeted customers/clients. This analysis may include collecti
47、on and analysis of the following information related to the targeted customers/clients: range of their age, their sex, their likes and dislikes, their average income. To collect the above information, the following means can be tried: to make phone calls to targeted customers/clients, to prepare a q
48、uestionnaire and send it to targeted customer/clients and request them to complete it and send it back, to send trained staff to pay visits to targeted customers/clients. Comparison with major competitors When conducting a market analysis, it is also important to make a comparison with major competitors who provide same or similar products/services. This Comparison may include the following aspects: financial strength,
