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    剑桥商务英语中级-100及答案解析.doc

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    剑桥商务英语中级-100及答案解析.doc

    1、剑桥商务英语中级-100 及答案解析(总分:100.00,做题时间:90 分钟)一、READING(总题数:0,分数:0.00)二、PART ONE(总题数:1,分数:7.00)AMarketing SecretaryWe are seeking a brilliantly organised and mature department secretary to act as PA to the Head of Marketing and provide administrative support to three other busy department heads. The succe

    2、ssful applicant must have strong secretarial skill and knowledge of up-to-date information technology. A good sense of humour and excellent communication skills are essential.BScience Marketing AssistantThis position would suit a recent science graduate with an interest in developing a career in mar

    3、keting in publishing environment. Marketing experience is preferable but not essential as full training will be given. The company also has a strong internal recruitment policy.CAssistant Museum ManagerReporting directly to the Manager. Your role will be to help improve visitor services. The flexibl

    4、e 35-hour week will regularly involve working weekends and evenings. Previous experience of working in a similar role is required. This is initially a one-year appointment but may be extended.DInternational Management ConsultantSuitable bilingual applicants will have worked in a similar position her

    5、e or abroad for at least two years. Excellent communication and presentation skills are vital, as is the willingness to invest the necessary time in order to succeed in a highly competitive and challenging market.(分数:7.00)(1).This job would be unsuitable if you were looking for long-term employment.

    6、(分数:1.00)填空项 1:_(2).In this job, you would have to report to more than one person.(分数:1.00)填空项 1:_(3).In this job, the official working hours will change from week to week.(分数:1.00)填空项 1:_(4).Previous experiences is actually not required for this job.(分数:1.00)填空项 1:_(5).The successful applicant must

    7、 be prepared to work long hours for this job.(分数:1.00)填空项 1:_(6).This company likes to promote people from within the firm.(分数:1.00)填空项 1:_(7).The knowledge of computer skills would help you get this job.(分数:1.00)填空项 1:_三、PART TWO(总题数:1,分数:5.00)The Nature of MoneySee if you can locate a $5, $10, or

    8、$20 bill printed before 1964 and marked “Federal Reserve Note“ over the portrait. In the upper-left portion above the seal, a statement written in fine print says that the note is legal tender (法定货币) and that it “is redeemable (可兑现的)in lawful money at the United States Treasury (美国财政部), or at any Fe

    9、deral Reserve Bank.“ Does this mean that the bill is not lawful? At the bottom center the same bill says, “Will pay to the bearer on demand X dollars.“ (8) .(9) . Many people believe that money has no value unless (10) . They think that the Federal Reserve note is only a symbol for money, and that r

    10、eal money is the precious metal backing the note. Some people look on money as wealth and believe that it must have intrinsic (内在的)value.If we were to study the history of money, we would find that (11) . Cattle, shell, beads (珠子), tobacco leaves, and various metalsincluding iron, zinc (锌), bronze (

    11、青铜), and copperhave all been used as a basis of exchange. The precious metals, particularly silver and gold, have proved most satisfactory for this purpose and have been most commonly used in modern times.Until early 1968, the United States backed its Federal Reserve Notes with 25 percent gold, but

    12、this did not mean that (12) . Clearly, it is not what money is but what it does that is important.A it is backed by gold or silver.B in different places and at different times a variety of things have been used as money.C See if you can locate a $5, $10, or $20 bill printed before 1964 and marked “F

    13、ederal Reserve Note“ over the portrait.D citizens could use gold as money or convert paper dollar to gold.E therefore, the precious metals can be taken as money.F Does it mean that your X-dollar bill is not X dollars?G Much confusion exists about the real nature of money.(分数:5.00)填空项 1:_填空项 1:_填空项 1

    14、:_填空项 1:_填空项 1:_四、PART THREE(总题数:1,分数:6.00)Common Stock and Preferred StockA public corporation issues certificates of ownership, called common stock, which may be traded on stock ex changes. Anyone can buy and sell shares of common stock. Owners of stock are referred to as shareholders and stockhol

    15、ders. Common stockholders are accorded certain rights by the corporate charter. In the United States, these rights vary from state to state, but in general the articles of incorporation spell out voting rights and rights to receive profits.Common stockholders are the voting owners of a Corporation.

    16、They are usually entitled to one vote per share. They may vote on numerous affecting the corporation (including a decision to sell or merge with anther corporation) and elect a board of directors, who, in turn, hire managers to run the business. A majority shareholder is one who owns over 50 percent

    17、 of the outstanding shares in a corporation and, thus, can call the shots. All other shareholders are minority shareholders. In large corporations no single person or organization owns anywhere near a majority interest. In large, publicly owned corporations a shareholder with as little as 10 percent

    18、 of the shares may control the corporation effectively. If things go badly, a coalition of so called dissident shareholders may gather enough votes to replace the existing board of directors; the new board may fire the existing management and bring in their own management team.Although common stock

    19、represents ownership in a company, it does not guarantee the owners a specified rate of return. As owners, the stockholders receive profits after all expenses, including debts and taxes, have been paid. They receive profits from the business in the form of dividend payments, which represent a percen

    20、tage of profits. Not all after-tax profits are paid to the stockholders in dividends. Directors usually decide quarterly how much, if any, if the profits they wish to distributed to the owners. The profits are either distributed to the owners in dividends or they are reinvested bank into the company

    21、 in the form of retained earnings. If the company decides to keep the profits, the company may become more valuable and the price of the stock usually goes up. Some investors prefer profits in the way of dividends while others speculate for an increase in the price of stock. If a company goes broke,

    22、 common stockholders get last claim on whatever is left over.Corporations may also issue preferred stock to investors. Preferred stock usually has no vote in the election of the board of directors, but does get preference in the distribution of the companys earnings. It offers investors a different

    23、type of security and may be issued only after common stock had been issued. The term “preferred“ applies to two conditions. First, preferred stockholders gain preferential treatment in the matter of dividends) That is, they receive a fixed fete of dividends prior to the payment of dividends on commo

    24、n shares. Second, if the company goes out of business or liquidates, preferred stockholders are closer to the front of the line than common stockholders when distributing the companys assets.Dividends to preferred stock may be cumulative or noncumulative. Cumulative preferred stock maintained its cl

    25、aim to dividends even if the company had a bad year in 1994, they might decide not to pay dividends. But if they had a good year in 1995, and declared stock dividends do not accumulate, If dividends are not declared, noncumulative owners lose their claim to the profit of that period.All in all, comm

    26、on stock usually has more control through voting privileges, greater chance for high returns, and more risk, while preferred stock usually has less control, fixed returns, less risks, and less chance for big gains.(分数:6.00)(1).The second paragaph describes _.(分数:1.00)A.the returns to common stockhol

    27、dersB.the majority and minority stockholdersC.the voting rights of common stockholdersD.the formation of common stock(2).Common stock traded on stock exchanges represents _.(分数:1.00)A.the voting rights the stockholders haveB.the stock shared by common peopleC.the profits the shareholders receiveD.th

    28、e ownership of a public corporation(3).One of the differences between common stock and preferred stock lies in that _.(分数:1.00)A.the former is safer in getting dividendsB.common stockholders get more stable profitsC.the latter gets more fixed returnsD.preferred stockholders have more rights in votin

    29、g(4).The main purpose of, the third paragraph is to tell us _.(分数:1.00)A.the rate of returns to the stockholdersB.the risk of common stockholdersC.the distribution of profits to the stockholdersD.the benefits of common stock(5).For those who want to get high returns, it is better for them to buy _.(

    30、分数:1.00)A.preferred stockB.common stockC.noncumulative stockD.cumulative stock(6).With cumulative preferred stock, stockholders can _.(分数:1.00)A.claim to the former profits when the company has a good yearB.have more control over the companyC.claim to the former profits when the company had a bad ye

    31、arD.receive high returns五、PART FOUR(总题数:1,分数:15.00)Significane of the Public ImagePublic image denotes how a company is judged by its customers, suppliers, and stockholders (股东), by the financial community, by the communities in which it operates, and by the federal and local governments Public imag

    32、e is controllable (19) just as the product, price, place, and promotional efforts are.A firms public image (20) a vital role in the attractiveness of the firm and its products to employees, customers, (21) to such outsiders as stockholders, suppliers, creditors (债权人), government officials, as well a

    33、s diverse special groups. With some things it is (22) to satisfy all the diverse publics: for example, a new highly automated (自动化的) plant may meet the approval of creditors and stock holders, but (23) will undoubtedly find resistance from employees who see (24) threatened. On the other hand, high q

    34、uality products and service standards should bring almost complete approval, (25) low quality products and false claims would be widely looked down upon.A firms public image, (26) it is good, should be treasured and protected. It is a valuable asset that usually is built up over a long and satisfyin

    35、g relationship of a firm with its publics. If a firm has (27) a quality image, this is not easily countered or imitated by competitors. (28) an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect (29) favourable creditor

    36、 relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earning ratio than (30) firms in the same industry without such a good reputation and public image.(31) of factors affect the public image of a corporation. (32) include physical facilities, con

    37、tacts of outsiders with company employees, product quality and dependability (可靠性), prices (33) competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.(分数:15.00)A.at considerable extentB.to considerable extentC.to conside

    38、rate extentD.at considerate extentA.establishesB.playsC.makesD.obtainsA.butB.howeverC.andD.asA.possibleB.easyC.not impossibleD.impossibleA.theyB.someC.itD.weA.plantB.jobsC.machinesD.themselvesA.whileB.whenC.asD.andA.althoughB.ifC.even ifD.howeverA.beenB.developedC.foundD.learnedA.WithB.SuchC.LikeD./

    39、A.a moreB.moreC.mostD.the mostA.the otherB.otherC.othersD.anotherA.A great dealB.ManyC.A numberD.An amountA.TheyB.ItC.SomeD.MostA.related toB.connected withC.relative toD.related with六、PART FIVE(总题数:1,分数:12.00)Governments Role in TradeThe government could either encourage or discourage certain indus

    40、tries, bothdomestic and foreign. In general, most government actions are to taken to34. protect domestic industries and to restrict the activities and of foreign35. industries in the host country. Government competition participation in36. business activities varies widely. Many governments profitab

    41、le own or37. control key domestic industries such as on energy, communication, and38. transportation. As a percentage of gross national product, government39. expenditures in 1989 range from 25% to 60% in most non-socialist countries.40. A nation with a large government spending population in its gr

    42、oss national41. product has a strong government role in economic consumer activities.42. According to the theory of comparative advantage, free trade among all43. nations increases of the total production and availability of goods in the world44. market. Free maintain trade and international competi

    43、tion should promote45. efficiency in production and allocation of resources, improve the quality of goods, expand the worldwide market, and raise the living standards of all nations concercned.(分数:12.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_七、WRITING(总题数

    44、:2,分数:10.00)1.PART ONEYou are the Chief Accountant for an Import-Export Agency. You have seen an advertisement for a short training course about a new financial management program.Write a memo of words to your boss to include:a request to go on the coursesome details about the course(e, g. date, cos

    45、t)why you think the course wilt be useful.Write 4050 words on a separate sheet.(分数:5.00)_2.PART TWOMiss Peters has placed an order with Mr Frederic. This is the first order his company has ever got from her company. Mr Frederic decides to keep this new customer and is thinking of increasing his comp

    46、anys sales to her.Suppose you are a secretary of Mr Frederic, he asks you to write this letter.Write 120140 words on a separate sheet.(分数:5.00)_八、LISTENING(总题数:0,分数:0.00)九、PART ONE(总题数:0,分数:0.00)十、Conversation One(总题数:1,分数:4.00)The Interviewees InformationName: NorcrossMajor: (1) Graduate school: Sa

    47、n Francisco State College.Graduation date: (2) Experience: work for (3) Airlines at the moment in ticket sales.Present salary: (4) a month at present(分数:4.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_十一、Conversation Two(总题数:1,分数:4.00)Customer Name: Frank BaileyAccount/number: (5) 1 Cheque has been paid into deposit rather than (6) account, customer is now (7) , letter sent to customer and charge made.2 Customer reports unauthorised withdrawals of (8) from account3 Customers cash-point card rejected(分数:4.


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