1、剑桥商务英语高级-86 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：8.00) AAdvice concerning credit card use abroad has been formally compiled in a new guide. The guidance includes tips on what fees credit card users may incur if they spend on plastic while on holiday. Furthermore, th
2、e information advises holidaymakers to remain vigilant against fraud. As a nation Brits use cards more frequently abroad so it pays to be aware of any extra costs, as well as taking steps to protect them from fraud. In 2007, 50 percent of all spending overseas by Brits was paid for by credit cards,
3、according to Apacs figures. BIn the UK, enough savings to survive three months of incapacity, or 4, 128, is recommended as a sensible minimum precaution. According to Birmingham Midshires calculations, the average UK adult has 7, 548 in the bank, enough to cover 167 days, or five months and 17 days.
4、 It is encouraging to see that people are taking heed of this message and are actually saving double this minimum amount. Meanwhile, figures released showed that the average man has twice as much put away as the average woman, or 10,912 compared to 4, 443 respectively. CRising interest rates on curr
5、ent account overdrafts are costing people in the UK hundreds of millions of pounds every year, financial analysts have warned. Analysts say that the UK could save itself 700 million a year if people found the best current account overdraft rate to suit them, rather than putting up with high charges
6、and rising fees. Three quarters of all current accounts have overdrafts. Millions are paying rates of around 15 percent when rates as low as nine percent are available if customers bother to compare different providers. DOnline banking is going to become more common across all age groups as younger
7、generations grow into adulthood, according to HSBC. This will lead to smart websites that will adapt the content and services they offer to engage on a personal basis with as many of their customers as possible. A recent survey was conducted by UK payments association Apacs. to coincide with the ten
8、th anniversary of internet banking, and it was found that over 18 million people in the UK use internet banking. EA significant number of British adults live in poor areas where there are no cash machines, or the machines that are there require a fee to be paid. However, a nationwide program is unde
9、rway to install standard cash machines in these areas. More than one million customers will gain access to cash machines that do not charge them for withdrawing money from their current accounts, according to the British Bankers Association (BBA). Angela Knight, chief executive of the BBA, said: Ban
10、ks are determined that customers have access to their cash wherever they live and work（分数：8.00）(1).People are advised to set aside a particular amount of savings as a precaution.（分数：1.00）填空项 1:_(2).Great efforts are made by the British banks to improve certain service.（分数：1.00）填空项 1:_(3).The banking
11、 service concerned in the report has a promising future.（分数：1.00）填空项 1:_(4).It is reported that the British men have more savings than the British women.（分数：1.00）填空项 1:_(5).The British people are strongly advised to shop around for a better rate suitable for them.（分数：1.00）填空项 1:_(6).It is reported t
12、hat the British people like very much to pay on credit cards.（分数：1.00）填空项 1:_(7).A lot of money could be saved if people make a careful choice of different banks.（分数：1.00）填空项 1:_(8).This new program will appeal to low-income people in particular.（分数：1.00）填空项 1:_三、PART TWO(总题数：1，分数：6.00)The Role of a
13、n HR ManagerFundamentally, a human resource manager develops a companys culture, maintains benefits and payroll, and recruits new hires. The HR manager is a crucial position for any corporation, in every industry. For those with enthusiasm and an aptitude for working well with people, HR can offer m
14、any exciting choices. HR professionals enjoy a range of career options from recruiting, to training and development, to labor relations and benefits administration.It is important to understand what your various HR career options are and how they work. (9) HR specialists focus their efforts in a sin
15、gle area, such as recruiting or training. Generalists are less focused and handle a number of areas and tasks simultaneously. As a rule of thumb, small organizations and companies have one or more HR generalists who handle all HR issues. Larger organizations, on the other hand. have many specialists
16、 devoted to particular areas and services.According to the Society of Human Resource Management (SHRM), specialists play roles in four main areas. They may be involved in recruiting and managing new employees. (10) They are professionals handling employee and labour relations. They are responsible f
17、or company health, safety and security. SHRM defines a generalists position to include everything from staffing the organization, to managing a diverse work force, to developing personnel policies and procedures.You can switch between a generalist position and specialist position. (11) As you spend
18、more time in the industry, your skills and interests will become more focused and your expertise in certain areas will be valued, so career changes may become more challenging. Therefore, it is a good idea to explore all possibilities as early as possible in your HR career.Matt Aspin. a board member
19、 of the Society of Human Resource Management says that many junior positions are in recruiting and administrative roles. As recruiters, Aspin says, young HR professionals will most likely be able to interact with HR generalists and decide whether it is something they are interested in. But there is
20、no set path to follow; it is all about what you want to do. (12) For example, a junior recruiter can work his or her way up to a senior position, such as Director of Recruiting or Vice President of Talent Acquisition.(13) Training and development can also be another rewarding area of specialty. Here
21、 you can enjoy the excitement of ensuring that employees stay updated with the latest developments in technology and workplace practices. (14) It is popularly believed that generalists who have their hands in multiple areas often stay the sharpest. But ultimately, Aspin concludes, your area of conce
22、ntration will depend on your interests and you will naturally be attracted by it and move toward it. AThey may specialize in training and developing new employees. BHe adds that some HR professionals start and end their careers in highly specialized roles. CThe opportunities in HR management are tru
23、ly varied and plentiful. DTwo key terms in the human resource management sector are generalist and specialist EA larger organization may also have HR generalists devoted to managing employee relations. FFor those who enjoy being a jack-of-all-trades, becoming a generalist is the way to go. GHowever,
24、 it is always easier to make such moves early in your career. HFor those with enthusiasm and an aptitude for working well with people, HR can offer many exciting choices.（分数：6.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、PART THREE(总题数：1，分数：6.00)Motivate your employees like Jack WelchI just return
25、ed from speaking to hospitality executives in Oslo and Amsterdam as part of my work as a communications coach. While preparing for the presentations, I asked the organizers about the biggest challenge facing hospitality managers in their countries. The answer was exactly what I hear from their U. S.
26、 counterparts: motivating employees to offer exceptional customer service. The challenge is universal across countries and industries. Fortunately, so is the solution.Motivation starts with employee engagement, and engagement begins with effective communication skills. In my presentation to hotel an
27、d travel executives, I quoted Jack Welch, former CEO of General Electric (GE) and current Business Week columnist, who once said: No company, large or small, can succeed over the long run without energized employees who believe in the mission and understand how to achieve it. Three key points in thi
28、s quotation hold the secret to motivating employees: energized employees, believe and understand.Successful companies have energetic employees. Nothing energizes employees more than public recognition and praise for their accomplishments. Praise fills emotional tanks, giving your team the fuel to pe
29、rform to its peak potential. Not too long ago a friend and her husband were treated to an all-expense-paid trip to Hawaii. She was one of the select few who made Presidents Club based on her high sales. She returned from the trip and started looking for a new job. Why? Her boss had failed to recogni
30、ze her accomplishment publiclyfirst woman to make Presidents Club in the companys 18-year history. Yes, people want to be famousespecially in front of their Peers.Successful companies have employees who believe in the mission. Intuits Scott Cook once told me: People want more than a paycheck. They w
31、ant to feel as though they are part of something bigger than themselves. Its up to you to articulate the mission and set the tone for the rest of your team. Ask yourself: What are we really selling? Are you selling insurance or peace of mind? Are you selling computers or tools to unleash human creat
32、ivity? Are you selling coffee, or in the words of Starbucks Howard Schultz, a third place between work and home? Successful missions have less to do with the physical product and more to do with how that product will improve the lives of your customers.Successful companies have employees who underst
33、and how to achieve success. The CEO of Dominos Pizza India, Ajay Kaul, says the companys mission must be simple enough to be understood by all 4,000 of his employees. Once it has been set, its up to you to communicate constantly how well the company is performing against the objective. If youre genu
34、ine, passionate, and have a clear vision, it resonates with your employees and they will spare no efforts to accomplish the objective.Dont confuse employee motivation with price of admission to compete as a successful company. A company has to meet basic expectations to motivate top talent. In the U
35、. S. , an employee expects two weeks vacation. In Europe, an employee expects five weeks. But while expectations might differ in countries and cultures, whether or not your own business will stand apart depends on the quality of your interaction with your employees and, in turn, how they engage with
36、 your customers.（分数：6.00）(1).From the first paragraph, we can learn that _.（分数：1.00）A.European employees are not hospitable to clientsB.there is no easy way to solve the problem concernedC.American employees are exceptional in offering customer serviceD.hospitality managers in America and Europe are
37、 faced with the same problem(2).According to the second paragraph, which of the following statements is not true?（分数：1.00）A.Jack Welch believed large companies would be successful in the long run.B.Jack Welch has retired from GE and is now writing a particular column.C.The writer believes good commu
38、nication will lead to strong staff motivation.D.The writer quotes Jack Welchs words in that he strongly agrees with him on the subject concerned.(3).A good way to motivate an employee is to _.（分数：1.00）A.treat him/her to expensive holidaysB.make him/her popular and fashionableC.recognize his/her acco
39、mplishment in publicD.offer him/her the membership of Presidents Club(4).When employees believe in the mission of the company, _.（分数：1.00）A.the company will get bigger and biggerB.they dont mind how much salary they getC.they will make great efforts for the missionD.they dont care so much about the
40、companys products(5).According to the text, in a successful company, _.（分数：1.00）A.employees are all successful peopleB.employees compete with each other for the objectiveC.managers keep a close watch on the employees performanceD.employees are well-informed of the companys objective and progress(6).
41、What can we infer from the last paragraph?（分数：1.00）A.Employees around the world have the same expectations.B.Good communication with the staff is crucial to a companys success.C.Customer recognition and loyalty will lead to stronger staff motivation.D.A company can be sure of success if it meets the
42、 employees basic needs.五、PART FOUR(总题数：1，分数：10.00)People can be addicted to different things-alcohol, drugs, even television. People who have such an addiction are (21) which means they have a very powerful psychological need that they feel they must satisfy. According to psychologists, many people
43、are compulsive spenders. They feel that they (22) spend money. This compulsion, like most others, is (23) impossible to explain reasonably. For compulsive spenders who buy on credit, charge accounts are even more exciting than money. In other words, compulsive spenders feel that (24) credit, they ca
44、n do anything. Their pleasure in spending enormous amounts is actually greater than the pleasure that they get from the things they buy.There is even a special psychology of (25) hunting. To save money, of course, most people look for sales, low prices, and discounts. Compulsive bargain hunter, howe
45、ver, often buy things that they dont need just because they are (26) . They want to believe that they are helping their budgets. (27) they are really playing an exciting game. When they can buy something for less than other people, they feel that they are (28) . Most people, experts claim, have two
46、reasons for their behavior: a good reason for the things that they do and the real reason.It is not only scientists, of course, who understand the psychology of spending habits, but also business people. Stores, companies, and (29) use psychology to increase business. They (30) peoples needs for lov
47、e, power or influence, their basic values and beliefs in advertising and sales methods. Psychologists often use a method called behavior therapy to help individuals solve their personality problems. In the same way, they can help people who feel that they have problems with money.（分数：10.00）A.compuls
48、oryB.compulsiveC.complacentD.complicatedA.canB.mayC.mustD.oughtA.irrationalB.unnecessaryC.unhealthyD.irresponsibleA.withB.onC.byD.inA.goodsB.jobC.foodD.bargainA.expensiveB.cheapC.inferiorD.superiorA.andB.orC.soD.butA.excitingB.enjoyingC.winningD.satisfyingA.schoolsB.advertisersC.organisationsD.consumersA.considerB.decideC.chooseD.affect六、PART FIVE(总题数：1，分数：10.00)How to Pick a Career in BusinessPicking the right career in business is a matter of matching what you want to do with the kind of life you want to lead Figurin
