1、剑桥商务英语高级-40 及答案解析(总分：96.00，做题时间：90 分钟)一、BREADING/B(总题数：8，分数：8.00)1.Online recruitment is more effective than interviewing every candidate.（分数：1.00）填空项 1:_2.Online recruitment is a timesaving way to find suitable talents whom the employers need.（分数：1.00）填空项 1:_3.More online ways of recruiting are use
2、d by many companies to attract staff.（分数：1.00）填空项 1:_4.Online recruitment is quite efficient to get enough information of candidates.（分数：1.00）填空项 1:_5.The process of finishing the online application form interests the candidates.（分数：1.00）填空项 1:_6.Job boards have their own problems.（分数：1.00）填空项 1:_7.
3、Some candidates put their CVs in the job boards without aiming to find a job.（分数：1.00）填空项 1:_8.It is thought that some online communities could be a better resource than CV databases.（分数：1.00）填空项 1:_二、BPART TWO/B(总题数：6，分数：6.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_三、BPART THREE/B(总题数：6，分数：6.00)1
4、5.According to the first paragraph, what the main advantage does undifferentiated marketing have?（分数：1.00）A.Costs are low.B.The products can meet all customers needs.C.It is very good for competition.D.The products are more attractive.16.According to the last paragraph, why is differentiated marketi
5、ng more suitable for products which are in the mature stage of their product life cycle?（分数：1.00）A.Because of a firms limited resources.B.Because of the homogeneous product.C.Because of competition.D.Because of better service.17.In the second paragraph, what features does differentiated marketing ha
6、ve compared with undifferentiated marketing?（分数：1.00）A.Consumers will purchase less. Differentiated marketing creates less total sales and the production as well as marketing costs are reduced.B.Consumers will purchase more. Differentiated marketing creates more total sales and the production as wel
7、l as marketing costs are reduced.C.Consumers will purchase less. Differentiated marketing creates more total sales and the production as well as marketing costs are increased.D.Consumers will purchase more. Differentiated marketing creates more total sales and the production as well as marketing cos
8、ts are increased.18.According to the first paragraph and among the following products, what product will not benefit from undifferentiated marketing?（分数：1.00）A.Chocolate barB.DetergentC.SteelD.Shampoo19.In the fourth paragraph, why do many companies prefer to diversify rather than stay in a concentr
9、ated market?（分数：1.00）A.To reduce the riskB.To spread the riskC.To earn a high rate of returnD.To strengthen the market position20.According to the second paragraph, why does the differentiated marketing provide a better chance of repeat purchasing?（分数：1.00）A.Because the consumers like the product ve
10、ry much.B.Because the consumers trust the brand very much.C.Because the consumers get used to buying the brand.D.Because they are familiar with the brand.四、BPART FOUR/B(总题数：10，分数：10.00)A.deniedB.reproducedC.replacedD.ridiculedA.hardlyB.nearlyC.certainlyD.somehowA.buyB.sellC.raceD.seeA.onB.inC.behind
11、D.aboutA.raisingB.makingC.reducingD.improvingA.slowestB.equalC.fasterD.less thanA.quicklyB.regularlyC.rapidlyD.recentlyA.tripB.worksC.businessD.travelA.bringingB.obtainingC.gainingD.purchasingA.unusualB.interestedC.averageD.biggest五、BPART FIVE/B(总题数：10，分数：10.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项
12、 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_六、BPART SIX/B(总题数：12，分数：12.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_七、BWRITING/B(总题数：1，分数：2.00)53. （分数：2.00）_八、BPART TWO/B(总题数：1，分数：2.00)54.B Question 2/B Your company has been concerned with the disposal of its used compu
13、ters which have not been fully depreciated. You have been asked to write a proposal concerning better ways of disposing used computers. Write your proposal, including the following a description of what has happened to the old computers in the past a description of a new way of disposing of used com
14、puters an explanation of why this new approach is sound recommendations for further research on this approach B Question 3/B Your company has been receiving complaints about the employees manner of answering phone calls from customers. Your manager has asked you to write a report of the problems wit
15、h the way the employees handling phone calls from customers. Write the report, including the following information: why phone calls from customers are of significance to the company what complaints there are about the employees manner of answering phone calls what can be done to redress the problems
16、 B Question 4/B Your company has not been paid promptly by some of the clients. Your manager has asked you to write a letter to the manager representing the client to urge the payment of the bill. Write the letter to the manager: reminding him of the bill past due explaining that the delay is not yo
17、ur fault and therefore, not justifiable clarifying when and how the payment should be collected（分数：2.00）_九、BLISTENING/B(总题数：1，分数：12.00)BPART ONE/B You will hear an introduction of insurance. As you listen, for questions 1-12, complete the notes, using up to three words or a number. You will hear the
18、 recording twice. INSURANCE NOTES B Automobile Insurance:/B 1. Drivers must be financially responsible for any damage done by their _ 2. Because this can be very costly, drivers_ 3. You can buy different types of automobile insurance including liability insurance and_ B Homeowners Insurance:/B 4. Th
19、ey carry insurance to cover the value of the home_ 5. A homeowners policy may include protection against any or all of the following: fire, lighting, windstorms, explosions_ B Health Insurance:/B 6. Health insurance will pay for medical bills in the event of an_ 7. There are three basic categories o
20、f_ 8. Major medical-expense coverage is designed to protect against large _ B Life Insurance:/B 9. Term insurance insures the life of the policyholder for a specific _ 10. It provides both_ 11. With most of the_ 12. The primary purpose of this type is to build up savings for some future purpose such
21、 as supplementary_（分数：12.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_十、BPART TWO/B(总题数：1，分数：5.00)You will hear five extracts about five low-cost ways to market their business. For each extract there are two tasks. For Task One, choose the relatively suitabl
22、e title of each extract from the list A-H. For Task Two, choose the benefit of the way inferred in each extract from the list A-H. You will hear the recording twice. B TASK ONE-TITLE/B For questions 13-17, match the extracts with the titles, listed A-H. For each extract, choose the title given. Writ
23、e one letter (A-H) next to the number of the extract. A Create a destination B Combine business with pleasure and charity C Become an online expert D Court local media E Take steps to make customers feel special F Stop servicing break-even customers G Create business cards that prospects keep H Dont
24、 let customers simply slip away（分数：5.00）(1)._（分数：1.00）填空项 1:_(2)._（分数：1.00）填空项 1:_(3)._（分数：1.00）填空项 1:_(4)._（分数：1.00）填空项 1:_(5)._（分数：1.00）填空项 1:_十一、B TASK TWO-BEN(总题数：5，分数：5.00)55. 1（分数：1.00）填空项 1:_56. 1（分数：1.00）填空项 1:_57. 1（分数：1.00）填空项 1:_58. 1（分数：1.00）填空项 1:_59. 1（分数：1.00）填空项 1:_十二、BPART THREE/B(总
25、题数：1，分数：8.00)You will hear part of an interview between a Human Resources Manager of a company and a candidate. For each question 23-30, mark one letter A, B or C for the correct answer. You will hear the recording twice.（分数：8.00）(1).Whats the main reason for the candidate to plan to leave his prese
26、nt company? A. Its mainly because his present company isnt large enough. B. Its mainly because he feels what he does at present is boring without any challenges. C. Its mainly because he doesnt like his present job.（分数：1.00）A.B.C.(2).According to the candidate himself, what is his strength?（分数：1.00）
27、A.A. His calmness. B.B. His good sense of humor. C.C. His carefulness.(3).Where does the candidate want to work if he gets the job? A. He wants to work inside the city. B. He wants to work inside the country. C. He wants to work abroad.（分数：1.00）A.B.C.(4).How long does the staff in Sino-European do t
28、he placements in their overseas branches?（分数：1.00）A.A. Half a year. B.B. One year, C.C. One year and a half.(5).According to the candidate himself, which character does he think is his special strength? A. His good sense of humor. B. His calmness in a crisis. C. His ability to work with all types of
29、 people.（分数：1.00）A.B.C.(6).Why does he like to travel? A. Because he is often dissatisfied with what he has done. B. Because he doesn t have other things to do in his spare time. C. Because he likes traveling very much.（分数：1.00）A.B.C.(7).When can he share in the companys bonus scheme?（分数：1.00）A.A. A
30、fter one year. B.B. After six months, C.C. After two years.(8).What do you think of this interviewer?（分数：1.00）A.A. She is easy-going. B.B. She is very smart. C.C. She is unaccommodating.十三、BSPEAKING/B(总题数：2，分数：10.00)60.B Task Sheet for Candidate A Task Sheet 1/B A: Customer service: how to delight y
31、our customers B: Employee relations: the dangers of tuning out employee complaints C: Leadership training: what makes for an effective leader B Task Sheet for Candidate B Task Sheet 2/B A: Customer relations: what should be done to keep customers for life. B: Communication: how to respond to critici
32、sm, C: Staff management: the functions that teams perform better than individuals（分数：5.00）_61.B Negotiation/B Your company will do business with another foreign company. Since it is the first timeto do business with that company, you have been asked to submit you suggestions on how to negotiate with
33、 people from that company. Discuss, and decide together: How important is knowing the culture of the people with whom youre negotiating? What kinds of things should be paid more attention to in this negotiation?（分数：5.00）_剑桥商务英语高级-40 答案解析(总分：96.00，做题时间：90 分钟)一、BREADING/B(总题数：8，分数：8.00)1.Online recrui
34、tment is more effective than interviewing every candidate.（分数：1.00）填空项 1:_ （正确答案：B）解析：2.Online recruitment is a timesaving way to find suitable talents whom the employers need.（分数：1.00）填空项 1:_ （正确答案：A）解析：3.More online ways of recruiting are used by many companies to attract staff.（分数：1.00）填空项 1:_ （正
35、确答案：A）解析：4.Online recruitment is quite efficient to get enough information of candidates.（分数：1.00）填空项 1:_ （正确答案：B）解析：5.The process of finishing the online application form interests the candidates.（分数：1.00）填空项 1:_ （正确答案：C）解析：6.Job boards have their own problems.（分数：1.00）填空项 1:_ （正确答案：D）解析：7.Some can
36、didates put their CVs in the job boards without aiming to find a job.（分数：1.00）填空项 1:_ （正确答案：D）解析：8.It is thought that some online communities could be a better resource than CV databases.（分数：1.00）填空项 1:_ （正确答案：E）解析：二、BPART TWO/B(总题数：6，分数：6.00)填空项 1:_ （正确答案：A）解析：填空项 1:_ （正确答案：F）解析：填空项 1:_ （正确答案：D）解析：
37、填空项 1:_ （正确答案：C）解析：填空项 1:_ （正确答案：G）解析：填空项 1:_ （正确答案：B）解析：三、BPART THREE/B(总题数：6，分数：6.00)15.According to the first paragraph, what the main advantage does undifferentiated marketing have?（分数：1.00）A.Costs are low. B.The products can meet all customers needs.C.It is very good for competition.D.The produ
38、cts are more attractive.解析：16.According to the last paragraph, why is differentiated marketing more suitable for products which are in the mature stage of their product life cycle?（分数：1.00）A.Because of a firms limited resources.B.Because of the homogeneous product.C.Because of competition. D.Because
39、 of better service.解析：17.In the second paragraph, what features does differentiated marketing have compared with undifferentiated marketing?（分数：1.00）A.Consumers will purchase less. Differentiated marketing creates less total sales and the production as well as marketing costs are reduced.B.Consumers
40、 will purchase more. Differentiated marketing creates more total sales and the production as well as marketing costs are reduced.C.Consumers will purchase less. Differentiated marketing creates more total sales and the production as well as marketing costs are increased.D.Consumers will purchase mor
41、e. Differentiated marketing creates more total sales and the production as well as marketing costs are increased. 解析：18.According to the first paragraph and among the following products, what product will not benefit from undifferentiated marketing?（分数：1.00）A.Chocolate barB.DetergentC.SteelD.Shampoo
42、 解析：19.In the fourth paragraph, why do many companies prefer to diversify rather than stay in a concentrated market?（分数：1.00）A.To reduce the riskB.To spread the risk C.To earn a high rate of returnD.To strengthen the market position解析：20.According to the second paragraph, why does the differentiated
43、 marketing provide a better chance of repeat purchasing?（分数：1.00）A.Because the consumers like the product very much.B.Because the consumers trust the brand very much. C.Because the consumers get used to buying the brand.D.Because they are familiar with the brand.解析：四、BPART FOUR/B(总题数：10，分数：10.00)A.deniedB.reproducedC.replaced D.ridiculed解析：A.hardlyB.nearly C.certainlyD.somehow解析：A.buy B.sellC.raceD.see解析：A.onB.in C.behindD.about解析：A.raisingB.makingC.red
