1、剑桥商务英语初级-82 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：5，分数：5.00)1.Send $30 for catalog. Refundable against purchase. A. $30 will be returned if you buy the product. B. Customers should pay $ 30 for the catalog. C. The money can not be taken back.（分数：1.00）A.B.C.2.Boarding time
2、s: 30 minutes before departure time for domestic and 1 hour for international flights. A. You must get to the airport earlier if you are about to go abroad. B. It takes thirty minutes to check in for domestic flights. C. More lime is requested for international flights before taking of（分数：1.00）A.B.C
3、.3.Meeting HallMulti-language instant translation system, 4th floor A. Translation is done at the same time. B. Speeches will be translated later. C. You will get translated version right away.（分数：1.00）A.B.C.4.Press a third button so that the alarm is set. A. To set the alarm, you need to press the
4、button three times. B. There are three buttons needed to set the alarm. C. After pressing a third button, you finish setting the alarm.（分数：1.00）A.B.C.5.If any problem occurs, contact your nearest Sony dealer. Whenever something goes wrong, A. call the local maintenance engineer. B. contact the selle
5、r closest to you. C. repair it yoursel（分数：1.00）A.B.C.三、PART TWO(总题数：1，分数：10.00)CONTENTSA HomeB BusinessC WorldD PeopleE Finance however, the returns of Climbers remained almost the same.（分数：2.00）填空项 1:_(5).Compared to the slightly increasing returns of Climbers and Winners in this year, the returns
6、of Losers decreased a bit.（分数：2.00）填空项 1:_五、PART FOUR(总题数：1，分数：7.00)Competitive Advertising StrategyIn terms of its advertising strategy, Coca-Cola France decided in 2002 to have a three-year partnership with the football player Thierry Henry, in order to benefit from his considerable popularity, es
7、pecially amongst teenagers. Using celebrities shows a new approach for the company, adopting a communication strategy similar to that of its rival, Pepsi Co. During the football world cup, special promotions were organized in some supermarkets.The companys good results in the soft drinks market are
8、partly due to its strategy to limit the impact of seasonality by doing all year round promotions. Coca-Colas attempts to diversify its range of products were illustrated by the successful introduction of the Aquarius brand within the emerging functional drinks sector.The companys recent strategy to
9、develop new products specifically targeted at national markets was successfully illustrated in France by the good performance of Fanta Latina and Fanta Madness in 2001, two beverages designed to appeal to French teenagers tastes. The growth of the low-calorie variant Coca-Cola Light was boosted by m
10、ajor advertising campaigns to position it as a distinct brand, rather than as just a variant within the Coca-Cola range. Thus it was extended by the introduction of a lemon-flavoured variant in 2002.（分数：7.00）(1).The three-year cooperation with the football player Thierry Henry has helped Coca-Cola F
11、rance sell its products well.（分数：1.00）A.RightB.WrongC.Doesnt Say(2).Using celebrities is a new way of making ads for Pepsi Co.（分数：1.00）A.RightB.WrongC.Doesnt Say(3).Coca-Cola was a major sponsor for the football world cup in France.（分数：1.00）A.RightB.WrongC.Doesnt Say(4).The companys soft drinks sell
12、 well all year round.（分数：1.00）A.RightB.WrongC.Doesnt Say(5).Coca-Colas attempts to diversify its product have been proved to be successful.（分数：1.00）A.RightB.WrongC.Doesnt Say(6).Fanta Latina and Fanta Madness are designed to appeal to French consumers.（分数：1.00）A.RightB.WrongC.Doesnt Say(7).The low-c
13、alorie variant Coca-Cola Light regarded as a distinct brand was the result of the companys advertising strategy.（分数：1.00）A.RightB.WrongC.Doesnt Say六、PART FIVE(总题数：1，分数：6.00)Put Down That ToolThe British work longer hours than anyone else in the European Union (EU), which may account for Britains fas
14、ter rate of economic growth in the past decade. But the European Commission wants to put a stop to it. In a recent report it notes disapprovingly that, “The UK is the only member state where weekly working time has increased over the last decade.“ The commission believes that British companies may b
15、e systematically violating the EUs “Working Time Directive “. This demands that Europeans should work a maximum of 48 hours a week on average. Under the directive, workers can sign an “opt-out“, agreeing to work more than 48 hours. Some 33% of British workers have signed such opt-outs, although only
16、 16% are believed actually to be working more than 48 hours.Anna Diamantopoulou, the European commissioner for employment and social affairs, has a doubt about that. Firms in other European countries have not made much use of opt-outs. But, she thinks, some British bosses may be forcing workers to s
17、ign opt-outs as a condition of taking a job. (Some Americans may actually want to work more than 48 hours, but surely no European would be so silly, seems to her reasoning.) Citing reasons ranging from “health and safety“ to the need to maintain “minimum social standards“ in the EU and to strike a b
18、etter balance between work and family life, the commission is launching a “consultation of interested parties“ on possible changes to the directive. The commissioner hopes that Britain will be able to come up with solutions on a voluntary basis. This sounds innocent enough. But, in reality, if it do
19、es not, the commission will probably devise a new directive.The commission is likely to push for tighter definitions of the conditions under which opt-outs can be used. This will inevitably reduce labour-market flexibility and may introduce yet more burdensome corporate form-filling and regulation.
20、The British government claims to welcome the commissions review. Privately, however, it hopes that the appointment of a new commission next autumn will ensure that Mrs Diamantopoulou does not have enough time to revise the directive. She will certainly need to work long hours to get it done. Fortuna
21、tely, being classified as a manager, at least she has an automatic opt-out from the Working Time Directive.（分数：6.00）(1).What is the attitude of the European Commission toward Britains longer working hour?（分数：1.00）A.It firmly supports it.B.It pays no attention to it.C.It wants to get rid of it.(2).Br
22、itish companies may be against the EUs “Working Time Directive“ by asking their employees to work（分数：1.00）A.52 hoursB.48 hoursC.45 hours(3).Which of the following is Annas belief?（分数：1.00）A.French firms have made much use of opt-outs.B.British bosses may force workers to sign opt-outs.C.American cor
23、ps dont need any opt-outs.(4).What will be the outcome of the commissions push for tighter definitions?（分数：1.00）A.Labour-market flexibility will be reduced.B.Corporate form-filling and regulation will become simple.C.A new directive will be devise(5).What do we learn about Annas revision of the dire
24、ctive?（分数：1.00）A.She will appoint a new commission to revise it.B.She will have to give it up due to lack of time.C.She will make use of opt-out to revise it.(6).Which of the following is true of Britains practice?（分数：1.00）A.Most of British workers have to work more than 48 hours a week.B.British go
25、vernment doesnt want to change its policy voluntarily.C.Britains faster rate of economic growth is owed to its longer working hour.七、PART SIX(总题数：1，分数：12.00)OXERA Consultancy opportunitiesAs a result of our growing business, OXERA (Oxford Economic Research Associates Ltd.) one of the UKs foremost ec
26、onomic consultancies specialising (29) economic and financial analysis is recruiting new entrants at consultant level.We are interested in excellent candidates with general microeconomic background (30) have done postgraduate degrees in economics. (31) the moment, we are also particularly looking (3
27、2) candidates either with transport demand modeling experience (33) with experience in the communications sector.Our interests cover a wide range (34) business sectors worldwide: competition policy, financial economics, and environmental economics. New staff are quickly (35) in challenging projects
28、for clients or in OXERAs own program of events and publishing. (36) of OXERAs work is at the cutting edge and there can be (37) better places to apply your economic skills. Direct experience of one of our core sectors energy, water, communications and transport would be helpful (38) your application
29、, (39) it is not essential. What you (40) have is:（分数：12.00）A.inB.overC.onA.whomB.whoC.thoseA.DuringB.UponC.AtA.forB.upC.intoA.andB.norC.orA.fromB.ofC.acrossA.involvingB.involvedC.involveA.MuchB.NoneC.LotsA.littleB.fewC.manyA.withB.byC.toA.ifB.despiteC.butA.mustB.mightC.can八、PART SEVEN(总题数：1，分数：10.0
30、0)MemorandumDate: 11 Feb., 2004 Subject: Order No. 256From: Sales Supervisor To: Amy, traineeWe made a mistake with the order of Court Hotel.Please flu in the customer complaint form and pass it to Maggie Manning and ask her to deliver the juice next week.Court HotelChilcompton, Bath, BA3 4SA, UKSle
31、mbrouck BVBAVioletstraat 187B-1000 BrusselsBelgium 2 Feb. , 2004Dear Sir/Madam,Order No. 256We have just received the above order.Unfortunately, you sent us 1,000 bottles of shampoo instead of 1,000 bottles of orange juice ordered. We need the juice for a wedding party in two weeks time.Please deliv
32、er the juice that we ordered as soon as possible. You can collect the shampoo at the same time.Yours faithfully,Sales DepartmentCustomer Complaint FormCUSTOMER (41) _ Chilcompton, Bath, BA3 4SA, UKPRODUCT NO. (42) _ProblemPRODUCTS ORDERED (43) _PRODUCTS DELIVERED (44) _Action tokenSOLUTION (45) _（分数
33、：10.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_九、WRITING(总题数：0，分数：0.00)十、PART ONE(总题数：1，分数：5.00)6. You are the president of a company and have to go to Melbourne for a business trip. Write a memo to your personal assistant: asking her to book a room at your favorite hotel suggesting the kind of room you
34、want telling her how long you will stay. Write 30-40 words. Write on your Answer Sheet.（分数：5.00）_十一、PART TWO(总题数：1，分数：5.00)7. Read this part of a note from Emma Jackson, boss of a French travel agency.We are thinking of printing a brochure to introduce tourist attractions and accommodation facilitie
35、s in Europe. Please contact the major hotels and scenic spots and the like and invite them to make advertisements. Write a letter to Hotel Mecure: giving a brief self-introduction saying what kind of brochure you are going to print stating the rate of advertising asking for a prompt reply. Write 60-
36、80 words. Write on your Answer Sheet.（分数：5.00）_十二、LISTENING(总题数：0，分数：0.00)十三、PART ONE(总题数：1，分数：8.00)(1).Which pie chart is correct?*（分数：1.00）A.B.C.(2).What is the post advertised?（分数：1.00）A.Personnel ManagerB.Marketing ManagerC.Production Manager(3).Why has the flight been delayed?（分数：1.00）A.because
37、 of weatherB.because of technical reasonsC.because of one passengers absence(4).What model did the man get?*（分数：1.00）A.B.C.(5).What is the price the customer ask for?*（分数：1.00）A.B.C.(6).Who is the new manager?*（分数：1.00）A.B.C.(7).What is the customers name?（分数：1.00）A.AldridgeB.AltridgeC.Alldrige(8).H
38、ow much does the man have to pay each day?*（分数：1.00）A.B.C.十四、PART TWO(总题数：1，分数：7.00)City TV, Advertising DepartmentReserving FormCUSTOMER: Hawkins however, the returns of Climbers remained almost the same.（分数：2.00）填空项 1:_ （正确答案：B）解析：(5).Compared to the slightly increasing returns of Climbers and Win
39、ners in this year, the returns of Losers decreased a bit.（分数：2.00）填空项 1:_ （正确答案：E）解析：五、PART FOUR(总题数：1，分数：7.00)Competitive Advertising StrategyIn terms of its advertising strategy, Coca-Cola France decided in 2002 to have a three-year partnership with the football player Thierry Henry, in order to b
40、enefit from his considerable popularity, especially amongst teenagers. Using celebrities shows a new approach for the company, adopting a communication strategy similar to that of its rival, Pepsi Co. During the football world cup, special promotions were organized in some supermarkets.The companys
41、good results in the soft drinks market are partly due to its strategy to limit the impact of seasonality by doing all year round promotions. Coca-Colas attempts to diversify its range of products were illustrated by the successful introduction of the Aquarius brand within the emerging functional dri
42、nks sector.The companys recent strategy to develop new products specifically targeted at national markets was successfully illustrated in France by the good performance of Fanta Latina and Fanta Madness in 2001, two beverages designed to appeal to French teenagers tastes. The growth of the low-calor
43、ie variant Coca-Cola Light was boosted by major advertising campaigns to position it as a distinct brand, rather than as just a variant within the Coca-Cola range. Thus it was extended by the introduction of a lemon-flavoured variant in 2002.（分数：7.00）(1).The three-year cooperation with the football
44、player Thierry Henry has helped Coca-Cola France sell its products well.（分数：1.00）A.RightB.WrongC.Doesnt Say 解析：(2).Using celebrities is a new way of making ads for Pepsi Co.（分数：1.00）A.RightB.Wrong C.Doesnt Say解析：(3).Coca-Cola was a major sponsor for the football world cup in France.（分数：1.00）A.RightB
45、.WrongC.Doesnt Say 解析：(4).The companys soft drinks sell well all year round.（分数：1.00）A.Right B.WrongC.Doesnt Say解析：(5).Coca-Colas attempts to diversify its product have been proved to be successful.（分数：1.00）A.Right B.WrongC.Doesnt Say解析：(6).Fanta Latina and Fanta Madness are designed to appeal to Fr
46、ench consumers.（分数：1.00）A.RightB.Wrong C.Doesnt Say解析：(7).The low-calorie variant Coca-Cola Light regarded as a distinct brand was the result of the companys advertising strategy.（分数：1.00）A.Right B.WrongC.Doesnt Say解析：六、PART FIVE(总题数：1，分数：6.00)Put Down That ToolThe British work longer hours than any
47、one else in the European Union (EU), which may account for Britains faster rate of economic growth in the past decade. But the European Commission wants to put a stop to it. In a recent report it notes disapprovingly that, “The UK is the only member state where weekly working time has increased over
48、 the last decade.“ The commission believes that British companies may be systematically violating the EUs “Working Time Directive “. This demands that Europeans should work a maximum of 48 hours a week on average. Under the directive, workers can sign an “opt-out“, agreeing to work more than 48 hours. Some 33% of British workers have signed such opt-outs, although only 16% are believed actually to be working more than 48 hours.Anna Dia
