1、剑桥商务英语初级-71 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：5，分数：5.00)1.All successful applicants will be contracted for 9 months working abroad, A. New recruits will sign a contract to work 9 months abroad. B. Applicants will be arranged to work 9 months abroad. C. All applicants
2、will have to work 9 months abroa（分数：1.00）A.B.C.2.When at a terminal for public transportation, never leave your luggage unattended. A. Dont leave your luggage at a terminal. B. Dont get far away from your luggage. C. Take good care of your luggage at a terminal.（分数：1.00）A.B.C.3.Payment on the above
3、order is now overdue. A. The order is not paid B. The order is not placed. C. The order is delaye（分数：1.00）A.B.C.4.Seating is limited and reservations are required. A. One should enquire about reservation of the limited seating. B. Seating is limited to those who have reserved. C. One is likely to ha
4、ve no seat without reservations.（分数：1.00）A.B.C.5.TOUR A-110: MORNING TIJUANA TOUR8:30 am TO 12:30 pmADULT: $ 29 CHILD: $15 A. It takes 5 hours to tour around Tijuana. B. The cost is different for adults and children. C. A-110 is a full day tour in Tijuan（分数：1.00）A.B.C.三、PART TWO(总题数：1，分数：10.00)GENER
5、AL INFORMATION OF SAN DIEGO ZOOA DirectionsB HoursC Education GroupsD RentalsE Group SalesF MerchandiseG Credits Cards and ATMsH Disabled Access（分数：10.00）(1).John Fischer needs a wheelchair for his old grandpa when visiting the Zoo.（分数：2.00）填空项 1:_(2).Edward Bronson wondered if group rates are avail
6、able for 10 people.（分数：2.00）填空项 1:_(3).Michael Moore doesnt know how to go to the Zoo.（分数：2.00）填空项 1:_(4).Martha Steward is a girl with limited mobility.（分数：2.00）填空项 1:_(5).Sylvia Drake is going to buy some gifts for her friends.（分数：2.00）填空项 1:_四、PART THREE(总题数：1，分数：10.00)（分数：10.00）(1).In this year,
7、 Belgium, Finland, France and Ireand reached their lowest unemployment.（分数：2.00）填空项 1:_(2).Compared with the previous year, Frances unemployment increased while that in Germany decreased in this year.（分数：2.00）填空项 1:_(3).From this year Finland and Ireland saw a falling trend in their unemployment.（分数
8、：2.00）填空项 1:_(4).The number of the unemployed in this country is exactly the same before and after this year.（分数：2.00）填空项 1:_(5).This years unemployment decreased in all countries except Denmark.（分数：2.00）填空项 1:_五、PART FOUR(总题数：1，分数：7.00)Here we Google againGoogle dominates the Internet-search busine
9、ss, such as Netscape once ruled in Web browsers and RealNetworks did in media players. Begun as a research project by two graduate students in 1998, Google today carries out more than 200 million searches a day and is estimated to have had $1 billion income last year, mainly from advertising sector.
10、It is the most visited search site, accounting for 35% of search-engine visits compared with 28% for Yahoo, 16% for AOL and 15% for Microsofts MSN, according to comScore Networks, a market-research company. But that masks its true influence. Googles technology is used to power searches on other site
11、s, such as Yahoo and AOL (though Yahoo plans to use its own technology soon). Taking this into account makes Google responsible for around 80% of all Internet searches. The company is now preparing for a stock market flotation in the next few months.Googles power makes it just the sort of company th
12、at Microsoft typically tries to squash. At the World Economic Forum in Davos last week, Mr Gates admitted that Googles search technology was “way better“ than Microsofts, and identified Internet search as a key focus for his company.（分数：7.00）(1).Google, Netscape and RealNetworks all play a very impo
13、rtant role in their own field.（分数：1.00）A.RightB.WrongC.Doesnt Say(2).Google was invented by expert in the 1980s.（分数：1.00）A.RightB.WrongC.Doesnt Say(3).Googles annual income ranks number one among Internet search-engines.（分数：1.00）A.RightB.WrongC.Doesnt Say(4).According to a market-research company, Y
14、ahoo, AOL and Microsofts MSN account for more than 60% of the search-engine visits.（分数：1.00）A.RightB.WrongC.Doesnt Say(5).Google is the most visited search site and its technology is also used to power searches on other sites.（分数：1.00）A.RightB.WrongC.Doesnt Say(6).Google will never be replaced by ot
15、her search engines.（分数：1.00）A.RightB.WrongC.Doesnt Say(7).Bill Gates believes Google is a key part for his company to earn profits.（分数：1.00）A.RightB.WrongC.Doesnt Say六、PART FIVE(总题数：1，分数：6.00)Factors That Influence Buying BehaviorThroughout the buying process, various factors may influence a buyers
16、purchase decision. An awareness of these factors and consumer preferences enables companies to appeal to the group most likely to respond to its products and services. Some of these factors include the following. Culture. The cultures and subcultures we belong to shape our values, attitudes, and bel
17、iefs, and they influence the way we respond to the world around us. Understanding culture is therefore an increasingly important step in international business and in marketing in diverse countries such as the United States. Social class. In addition to being members of a particular culture, we also
18、 belong to a certain social class be it upper, middle, lower, or somewhere in between. In general, members of various classes enjoy different activities, buy different goods, shop in different places, and react to different media. Reference groups. A reference group consists of people who have a goo
19、d deal in common family members, friends, co-workers, fellow students, teenagers, sports enthusiasts, music lovers, computer buffs. We are all members of many such reference groups, and we use the opinions of the appropriate group as a benchmark when we buy certain types of products or services. For
20、 example, shopping malls are today losing what has long been their most faithful audience teens. Thats because Generation Xers (those born between 1965 and 1978) think that malls are for parents and that malls have too many rules. So some retailers like Urban Outfitters and Tower Records refuse to o
21、pen stores in most malls. Self-image. The tendency to believe that “you am what you buy“ is especially prevalent among young people. Marketers capitalize on our need to express our identity through our purchases by emphasizing the image value of products and services. Thats why professional athletes
22、 and musicians are frequently used as product endorsers so that we incorporate part of their public image into our own self-image. After all, doesnt everyone want to “be like Mike Jordan“? Situational factors. These factors include events or circumstances occurring in our lives that are more circums
23、tantial in nature. For example, you have a coupon, youre in a hurry, its Valentines Day, its your birthday, youre in a bad mood, and so on. Situational factors influence our buying patterns.（分数：6.00）(1).Consumer preferences help companies（分数：1.00）A.to manufacture products customers like most.B.to im
24、prove their products.C.to satisfy their customers.(2).What message can we get from the article?（分数：1.00）A.Different peoples have different buying patterns.B.Culture is the most important factor in international business.C.Members of different social classes dislike each other.(3).What does a referen
25、ce group do?（分数：1.00）A.Its members know each other very well.B.Members of the group influence each other.C.All members like the same thin(4).Teenagers do not like malls any more because（分数：1.00）A.they dont like the shopping environment.B.the products are out-dated.C.the prices are too hig(5).What ma
26、y happen if a person has got a coupon?（分数：1.00）A.He may keep it.B.He may give it to his relative.C.He may buy more things.(6).Who will be most interested in this article?（分数：1.00）A.economistsB.retailersC.marketing managers七、PART SIX(总题数：1，分数：12.00)UBS Financial Services Inc.You used to know us as Pa
27、ineWebber. Now, as one of the worlds leading wealth management firms and backed (29) a top-ranking investment bank and a chief global asset manager, your Financial Advisor has access (30) a vast array of resources.With the expanding resources we (31) have to offer, your Financial Advisor has an even
28、 greater ability to deliver strategies and opportunities to assist you (32) pursuing your individual goals. (33) its planning for retirement or a college education, or specialized lending products, we can help you get (34) you want to be.While a lot (35) have changed, (36) thing hasnt. And that is t
29、he committed relationship (37) you and your Financial Advisor. A relationship built (38) listening, understanding your individuality and finding customized investment solutions (39) to your financial goals. For we know that it is (40) this kind of dialogue that we can help you make the appropriate f
30、inancial decisions, with confidence.（分数：12.00）A.withB.byC.upA.aboutB.toC.intoA.nowB.allC.alsoA.forB.atC.inA.WhetherB.UnlessC.IfA.whereB.whomC.whichA.willB.needC.mayA.oneB.anotherC.otherA.asB.likeC.betweenA.ofB.onC.fromA.tailoringB.tailorC.tailoredA.afterB.throughC.over八、PART SEVEN(总题数：1，分数：10.00)Mem
31、orandumTo: Mike Date: December 5, 2003From: MDSubject: Information request from TurkeyMessage:I received this e-mail this morning. Please make a note of their request and give it to Tony Brown in Consultancy Department? Its better to give them a reply this week.Sender: “Global Co. Ltd“ Topic: Inform
32、ation request from TurkeyDear Sir / Madam,We are GLOBAL CONSULTANCY CO. LTD. , located in Ankara, capital of Turkey. With an attempt to do business with Chinese companies, we would like to get information on the Chinese exporters of cell phone accessories. We would be grateful if you could send a li
33、st of the companies as soon as possible.Looking forward to hearing from you soon.Best Regards,COSKUN CELIKGeneral ManagerGLOBAL CONSULTANCY CO. LTD.Inkilap Sok. Ornek Ishani 8/79 Kizilay ANKARA / TURKEYInformation Request FormNAME OF COMPANY (41) _LOCATION (42) _INFORNATION NEEDED1. name and address
34、 of (43) _2. line of business (44) _TIME FOR REPLY (45) _（分数：10.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_九、WRITING(总题数：0，分数：0.00)十、PART ONE(总题数：1，分数：5.00)6. Ms Jade Zhang, Manufacturing Manager of your plant, usually takes charge of all affairs including signing documents when you are away. Write an e-
35、mail to all department heads: informing them of your meeting in Beijing telling them who will sign the documents expressing your thanks for their cooperation. Write 30-40 words. Write on your Answer Sheet.（分数：5.00）_十一、PART TWO(总题数：1，分数：5.00)7. Read the advertisement in the latest issue of Mc GRAW-HI
36、LL MAGAZINES.MFH“I dont know who you are,I dont know your company,I dont know your companys product,I dont know what your company stands for,I dont know your companys customers,I dont know your companys record,I dont know your companys reputation,Now what was it you wanted to sell me?“Moral: Sales s
37、tarts before your salesman calls with business publication advertising.Me GRAW-HILL MAGAZINESBUSINESS, PROFESSIONAL, TECHNICALEmail: Write an e-mail to Mc GRAW-HILL MAGAZINES. telling them your source of information and intention of writing introducing your line of business asking for details of ma
38、king an advertisement expressing thanks for their prompt reply. Write 60-80 words. Write on your Answer Sheet.（分数：5.00）_十二、LISTENING(总题数：0，分数：0.00)十三、PART ONE(总题数：1，分数：8.00)(1).Which room did the man take finally?*（分数：1.00）A.B.C.(2).Which is the earliest day the check can be cashed?*（分数：1.00）A.B.C.(
39、3).What did they order?（分数：1.00）A.office equipmentB.stationeryC.furniture(4).Which train will the man take?*（分数：1.00）A.B.C.(5).Why is Mr Mo unable to meet Mr Brown?（分数：1.00）A.He has to attend an important meeting.B.He has to go to the airport to pick up someone.C.He has to wait for an important phon
40、e call.(6).Which is the correct map?*（分数：1.00）A.B.C.(7).Where is the new office?（分数：1.00）A.Hillstale RoadB.Michigan AvenueC.Maple Drive(8).Which is the correct graph?*（分数：1.00）A.B.C.十四、PART TWO(总题数：1，分数：7.00)Personnel DepartmentApplicants InformationAPPLICANTS NAME: Eric ZhangDATE OF BIRTH: (9) _ Ja
41、nuary, 1971TIME OF GRADUATION: (10) _WORKING EXPERIENCE: (11) _ yearsJOB APPLIED FOR: SecretaryFOREIGN LANGUAGES: (12) _ and GermanSPEED OF TYPING: (13) _ w/pINITIAL SALARY: (14) $ _ a monthCURRENT ADDRESS: (15) 307 _ St.（分数：7.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_十五、PART THREE(总题数：1，分
42、数：7.00)Advantages of Trade FairsTrade fairs help tocombine (16) personal selling and _show buyers (17) _get (18) “_“arouse (19) _ of businessmenget to know (20) new _study products and (21) _ensure companids with (22) _ as part of a group（分数：7.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_十六、P
43、ART FOUR(总题数：1，分数：8.00)(1).Why are telephone numbers changing?（分数：1.00）A.The telephone company is running out of numbers because of rapid growth of phone systems.B.There is an increasing demand of mobile phones and fax machines.C.All kinds of businesses are expanding in the city.(2).Over the next 5
44、years, every phone number in the city will gain an extra（分数：1.00）A.8 digits.B.2 digits.C.1 or 2 digits.(3).The telephone company is going to（分数：1.00）A.launch a nation-wide campaign to inform people about the change.B.write most of the new numbers on White Pages directories.C.inform about the change
45、right away.(4).How long will the customers be told about new number on the phone?（分数：1.00）A.3 monthsB.6 monthsC.9 months(5).How can people overseas find the new number?（分数：1.00）A.call their local operatorB.look into the White Pages directoryC.find out from the media(6).To be connected automatically
46、to your old number, overseas callers will（分数：1.00）A.not be charged for the service during the first year.B.not be charged for the service for the first 9 months.C.be charged for the service for the first 9 months.(7).You can minimize the cost if you（分数：1.00）A.update the materials and facilities on the date of change.B.update the materials and facilities within one year.C.update your materials and facilities beforehan(8).The cost of call will（分数：1.00）A.rise after the change.B.remain unchanged.C.reduce after the chang剑桥商务英语初级-71 答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：
