1、剑桥商务英语初级-135 及答案解析(总分：131.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：5，分数：5.00)1.Tick if you wish to make an immediate purchase.You have to tell the company if you wantA. to buy the product.B. more information.C. a product demonstration.（分数：1.00）A.B.C.2.We are currently recruiting telesale
2、s staff.Experienced applicants should submit an up-to-date CV and contact details to Personnel.This notice isA. persuading people to consider starting a career in telesales.B. instructing staff to give the personnel department up-to-date paperwork.C. informing people of the application process for c
3、ertain vacancies.（分数：1.00）A.B.C.3. （分数：1.00）A.B.C.4.Wednesdays Sales Meeting will begin 15 minutes earlier than planned boardroom as usual.What has changed?A. The day of the meeting.B. The time of the meeting.C. The place of the meeting.（分数：1.00）A.B.C.5.Coffee is served during the morning break to d
4、elegatesattending the product demonstrationA. Coffee will be available during the meeting if requested.B. There is a coffee break for participants during the morning.C. Delegates can see a product demonstration while they have coffee.（分数：1.00）A.B.C.三、PART TWO(总题数：1，分数：5.00)A. Find suitable place to
5、hold partyB. Organize food and drinks (catering specialist needed)C. Create attractive invitations and postersD. Find guest speaker-e, g. a local business leader good at public speakingE. Type address labels for invitationsF. Book local hotel accommodation for guestsG. Select and check availability
6、of entertainersH. Meet and greet guests on arrival (confident person required)（分数：5.00）(1).Andrew Taylor used to work for a PR company, so he has good social skills and mixes well at public events.（分数：1.00）填空项 1:_(2).Robin Richards is skilled in art and computer-aided design, and previously worked f
7、or a publicity company.（分数：1.00）填空项 1:_(3).Fiona Murphy used to work for a local business producing CDs and has contacts with performers in the music business.（分数：1.00）填空项 1:_(4).Since working as an office manager, Mary Smith has gained experience of booking large local venues for entertainment even
8、ts.（分数：1.00）填空项 1:_(5).John Albright, who worked briefly as a hotel porter, has developed accurate keyboard skills since he joined the company.（分数：1.00）填空项 1:_四、PART THREE(总题数：1，分数：5.00)（分数：5.00）(1).While income from advertisements rose steadily throughout the period, income from sales increased in
9、June but then fell to below the May level.（分数：1.00）填空项 1:_(2).Income from advertisements fell slightly in June and by a larger amount in July, whereas income from sales remained steady in the final month.（分数：1.00）填空项 1:_(3).Although income from sales overtook income from advertisements in June, it t
10、hen dropped back again at the end of the period.（分数：1.00）填空项 1:_(4).Income from sales reached a low point in June while income from advertisements levelled off at the end of the period.（分数：1.00）填空项 1:_(5).Income from advertisements reached a peak in July and income from sales was at its lowest point
11、 in June.（分数：1.00）填空项 1:_五、PART FOUR(总题数：1，分数：7.00)Why Seeing is SucceedingLee Chung of the Seattle Business Institute explainsThere are some executives who get it right. They launch winning products, and have a feeling for what customers like and dislike. They do not depend on research or secondary
12、 information, and yet they know the market extremely well.Take Steve Banks, developer of the best-selling personal finance software, Finax. He had noticed how difficult it was to use existing software products, and realised there was a gap in the market. Although 46 competing pack- ages were availab
13、le when Finax was launched, it quickly succeeded in attracting the majority of customers.Then consider the UK oil group which learnt that a new chain of hypermarket petrol stations was overtaking its own outlets. The competitors success was due to a higher standard of service and facilities. The oil
14、 groups managers could have discovered this by going to observe these stations. for ten minutes. Instead the oil group contacted an agency to carry out more market research.One of the Institutes most striking findings is that the best business strategists see things for themselves. They do not just
15、analyse, but get out into the field with their customers, and gain first-hand experience of their products.（分数：7.00）(1).Successful executives base their strategies on reliable data about their clients requirements.A. Right B. Wrong C. Doesnt say（分数：1.00）A.B.C.(2).Steve Banks made personal contact wi
16、th product users to discover what they wanted from his software.A. Right B. Wrong C. Doesnt say（分数：1.00）A.B.C.(3).Finax became popular because it was easier to work with than competing products.A. Right B. Wrong C. Doesnt say（分数：1.00）A.B.C.(4).A rival to the UK oil group was performing better becaus
17、e of its pricing policy.A. Right B. Wrong C. Doesnt say（分数：1.00）A.B.C.(5).The UK oil group sent its executives to visit a competitors petrol stations.A. Right B. Wrong C. Doesnt say（分数：1.00）A.B.C.(6).The UK oil group changed certain policies in order to recover its market share.A. Right B. Wrong C.
18、Doesnt say（分数：1.00）A.B.C.(7).The Seattle Business Institute believes that good business people try out their companys products.A. Right B. Wrong C. Doesnt say（分数：1.00）A.B.C.六、PART FIVE(总题数：1，分数：6.00)PARTNERS IN SUCCESS Phil Brook and Sean Williams are friends who set up a company in 1997 providing f
19、inance to companies making IT purchases. Their firm, Syscap, now turns over 120m a year. Im an extrovert, so selling fits my character, explains Phil Brook. I started selling photocopiers, and it didnt take me long to achieve the agreed sales targets. Then, in 1994, I realised the IT industry was ab
20、out to explode, and I decided to try and sell IT. I met a guy who was setting up as a computer re-seller, and I worked for him for three years, expanding his company to a turnover of 3-4m. We were among only a few people selling computer systems on lease, so we were attractive to reps offering finan
21、ce. There was this guy from CTL Bank called Sean Williams who rang us dozens of times, trying to sell me IT finance. I was already getting finance from somebody else, but he kept on calling. That impressed me- I thought, if hes any good, maybe Ill recruit him. Sean Williams adds, When we finally met
22、, we went out to lunch and became firm friends. I thought Phil was fun, and we had similar interests. The next day, we did a deal together, and I provided him with all the finance he needed. Then he realised, and I soon agreed, that there was a big opportunity to do independently what I was already
23、doing for the bank. So he left his job and established Syscap. It took me a while to decide to join him, because I was among the top salespeople nationally at my bank, and my future was planned. But I knew when I did that it was the right decision. I knew we had the same ideas about work. When you w
24、ork hard, you get there, whether youre good or not. Its like golf. The more you practise, the luckier you get. With us, the more times we picked up the phone, the more deals we made. The business soon took off enormously. Ive always had big ambitions, but I didnt expect it to become as big as this.
25、Phil thinks that the next few years look promising. The competition in this trade is weak, he says, so I believe we can turn this into a 1bn company. People in our industry find it amazing that Sean and I still get on so well after all this time. But Im glad we do. Its our partnership that makes the
26、 job fun.（分数：6.00）(1).Phil stopped selling photocopiers because he Awas unable to meet the sales targets. Brecognised an opportunity in another field. Cbecame aware of their limited market potential.（分数：1.00）A.B.C.(2).Why did Phil agree to meet Sean? AHe liked the way Sean did not give up trying. BH
27、e thought they would have a lot of common interests. CHe needed someone to provide IT finance for his clients.（分数：1.00）A.B.C.(3).Why did Sean not join Phil immediately at Syscap? AHe had doubts about the profitability of the venture. BHe was unsure about giving up an established career. CHe was afra
28、id that working together would damage their friendship.（分数：1.00）A.B.C.(4).In what way does Sean believe that business is like golf? AYou cannot achieve your goals without taking risks. BTo do well, you need a combination of ability and ambition. CIf you do something enough times, youll eventually be
29、 successful.（分数：1.00）A.B.C.(5).Sean says he is surprised that Ahe and Phil are still good friends. Btheir company has been so successful. Cmore people do not set up their own businesses.（分数：1.00）A.B.C.(6).What makes Phil confident about their companys future growth? Athe strength of the friendship t
30、hey have Bbeing in a commercial field which is rapidly expanding Chaving few serious challengers for their position in the marketplace（分数：1.00）A.B.C.七、PART SIX(总题数：1，分数：12.00)This Working Life By Maureen DowdIn the world of business, it is not always easy for women to do the (29) things as men. Cons
31、ider the working dinner,In order to do your job (30) ,its important to sometimes see clients and business contacts away (31) the office. In a more relaxed atmosphere, you can get to know your business partner (32) . In the end, after all, people do business with people they like.Women start out (33)
32、 a disadvantage because, unless youre Nancy Lopez or Navratilova, its (34) to invite men out for a game of golf or tennis. Men usually prefer (35) play sports with other men.You might think that restaurants are the perfect playing field. But they can be dangerous ground. (36) people from the office
33、see two men they know having dinner together, they think its business. If colleagues see a woman dining with a man, they often (37) if its another kind of business.Im still looking (38) the perfect solution. Breakfasts are out because I find it impossible to be pleas ant at 7 a.m. over a bowl of mue
34、sli. I love lunching, but thats usually a bad time for busy people, (39) if they are on the road. So that brings us back to dinner.One answer is to take another colleague or client to dinner (40) no one can think it is a tete-a-tete. Of course, this isnt always convenient. So when I cant do this, I
35、take guys out to dinner one-on-one-to places where Im most likely to see colleagues. The more your colleagues see you doing working dinners with different men, the more they know it is part of your business style.（分数：12.00）(1).A. in B. at C. with（分数：1.00）A.B.C.(2).A. tough B. easy C. toughly（分数：1.00
36、）A.B.C.(3).A. x B. to C. into（分数：1.00）A.B.C.(4).A. Whether B. Even if C. If（分数：1.00）A.B.C.(5).A. wonder B. hesitate C. tend（分数：1.00）A.B.C.(6).A. to B. at C. for（分数：1.00）A.B.C.(7).A. special B. especially C. especial（分数：1.00）A.B.C.(8).A. so that B. so C. in order to（分数：1.00）A.B.C.(9).A. alike B. diff
37、erent C. same（分数：1.00）A.B.C.(10).A. good B. well C. nice（分数：1.00）A.B.C.(11).A. from B. to C. between（分数：1.00）A.B.C.(12).A. woose B. harder C. better（分数：1.00）A.B.C.八、PART SEVEN(总题数：1，分数：5.00)MemoTo: Tim NichollsFrom: Rachel WestDate: 20 December 1998Well have to order the new printer today or it wont
38、 be delivered before Christmas. Could you look at these 3 printers and choose one? We need a printer that is fast but not the most expensive. Could you place the order for me this morning and leave me a copy of the order form?560Pro Tek200 ProjetWidth 50cm 40cm 62cmDepth 53cm 50cm 49cmHeight 40cm 33
39、cm 37cmPages Permin 3 6 4-5Memory 12MB 24MB 20MBPrice 2995 3495 3900Order FormContact person (41) The type of printer (42) Price (43) Date of order (44) Memory (45) .（分数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_九、WRITING(总题数：0，分数：0.00)十、PART ONE(总题数：1，分数：5.00)6. You would like to attend a sales confe
40、rence in New York next month, but your department is trying to reduce expenses. Write an email to your manager, Ross Carpenter: asking him to allow you to go to the conferenceexplaining why you think you should go suggesting how you could reduce the cost of the trip. Write 30-40 words on your Answer
41、 Sheet.（分数：5.00）_十一、PART TWO(总题数：1，分数：5.00)7.WANTED: BUSINESS PREMISESI am a local businesswoman who intends to open an Internet cafe and I am looking for premises. If you have a building for rent which may be suitable, please contact me with details.Mary GatesPO Box 21 Write a letter to Ms. Gates:
42、informing her that yon own a suitable building describing the facilities the building has explaining where the building is located saying when the building is available Write 6080 words. Write on your Answer Sheet. Do not include any postal addresses.（分数：5.00）_十二、LISTENING(总题数：0，分数：0.00)十三、PART ONE(
43、总题数：1，分数：16.00)Which hotel is the woman staying?（分数：16.00）(1).Which hotel is the woman staying?ACapitol Hotel BHilton Hotel CPamela Hotel（分数：2.00）A.B.C.(2).How many tables did the man order?A70 B72 C68（分数：2.00）A.B.C.(3).How many guests are arriving?A8 B6 C10（分数：2.00）A.B.C.(4).What does Chris order?A
44、fish Bsteak Cchicken（分数：2.00）A.B.C.(5).What office furniture do they need?Afiling cabinets Bdesks Cexecutive chairs（分数：2.00）A.B.C.(6).What discount is offered?A8% B10% C12%（分数：2.00）A.B.C.(7).What is the mans title?APersonnel Manager BDirector CGeneral Manager（分数：2.00）A.B.C.(8).When does the plane ta
45、ke off?A4：15 B4：50 C4：55（分数：2.00）A.B.C.十四、PART TWO(总题数：1，分数：7.00)（分数：7.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_十五、PART THREE(总题数：1，分数：7.00)TIP FOR A SUCCESSFUL INTERVIEWGet rid of several (16) _Get the job (17) you _Try to please (18) _Take a (19) _Avoid (20) _ an interviewFeel free to m
46、ake (21) _Never hesitate to show (22) _（分数：7.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_十六、PART FOUR(总题数：1，分数：16.00)(1).A hundred years ago, chocolate was somethingA. that only wealthy people could eat.B. that people all eat like today.C. nobody could afford.（分数：2.00）A.B.C.(2).Mr. Hersheys
47、dream wasA. to make chocolate a real luxury.B. to make cheaper chocolate so that everyone could afford it.C. to learn mass production skills of making chocolate.（分数：2.00）A.B.C.(3).The Hershey chocolate factory had been builtA. 1 year later after Mr. Hershey sold the Lancaster Caramel Company.B. 3 years later after Mr. Hershey sold the Lancaster Caramel Company.C. 5 years later
