1、剑桥商务英语初、中、高级综合-4 及答案解析(总分：100.00，做题时间：90 分钟)二、Reading Comprehensio(总题数：4，分数：100.00)A friend of mine was fond of drawing horse. He drew the horses very well, but he always began the tail. Now it is the Western rule to begin at the head of the horse, that is why I was surprised. It struck me that it c
2、ould not really make any difference whether the artist begins at the head or the tail or the belly (肚子) or the foot of the horse, if he really knows his business. And most great artists who really know their business do not follow other people“s rule. They make their own rules. Every one of them doe
3、s his work in a way peculiar (奇特的) to himself; and the peculiarity means only that he finds it more easy to work in that way. Now the very same thing is true to literature(文学). And the question, “How shall I begin?“ only means that you want to begin at the head instead of beginning at the tail or so
4、mewhere else. That is, you are not yet experienced(有经验的) enough to trust to your own powers. When you become more experienced you will never ask the question, and I think that you will often begin at the tailthat is to say, you will write the end of the story before you have even thought of the begi
5、nning.（分数：25.00）(1).A friend of the writer“s drew the horses _.（分数：5.00）A.very wellB.in the way of western ruleC.in the way of his own ruleD.all of the above(2).The writer was surprised because _.（分数：5.00）A.the artist began to draw at the head of the horseB.the artist began to draw at the tail of th
6、e horseC.the artist made his own ruleD.the artist did not follow other people“s rule(3).You are not yet experienced because _.（分数：5.00）A.you don“t know where to beginB.you want to begin at the head instead of beginning at the tailC.you always asked questionD.you do not trust to your own powers(4).Wh
7、en you become more experienced you will _.（分数：5.00）A.never ask questionB.often begin at the tailC.should write the end of the storyD.should think of the beginning(5).The topic of the passage is _.（分数：5.00）A.How to draw a horseB.How to write a storyC.How to make your own rulesD.Trust to your own powe
8、rsIn the world, soccer of football is the most popular sport. This is because many countries have wonderful teams for the World Cup. The World Cup is held every four years. To remember 2002 FIFA World Cup, children from different countries and more than 60 children from Japanese schools came togethe
9、r and spent three weekends drawing a big picture called “Dream (梦幻) World Cups“ in Japan. The children drew animals, flowers and people playing soccer under a blue bright sky. They wished each football team good luck by drawing the flags (旗帜) of all the countries that will take part in the World Cup
10、 in Japan and South Korea. The picture was put up in a park near a playground in Yokohama. Some football teams will have games there. Are you a football fan (迷)? The World Cup makeds more and more people interested in football Teenagers (青少年) like playing and watching football. Many of them love som
11、e football stars so much that they get the pictures of their favourite players on the walls of their rooms. That is the way to show their love for the World Cup as children in Japan.（分数：20.00）(1).If a country wants to take part in the World Cup ,she must have_.（分数：4.00）A.Many football fansB.a very g
12、ood teamC.many football playerD.a big playground(2).The next World Cup will be held in_.（分数：4.00）A.2006B.2007C.2005D.2004(3).From the passage ,in the picture children drew many things except_.（分数：4.00）A.people playing footballB.pictures of some football starsC.a sunny skyD.flowers(4).In “Dream World
13、 Cup“, the children drew the flags of some countries_.（分数：4.00）A.to show their love for their owe countryB.to tell the people their storiesC.to show their good wishes for the football teamsD.to show their new ideas about football(5).Many teenagers owe the pictures of some football stars because_.（分数
14、：4.00）A.they are interested in footballB.they are football fansC.they think their favourite players are greatD.all of A, B and CSpeaking Your Customers“ Language Modern international trading practices are highlighting the growing importance of language training. Modern-day business really does trans
15、cend national barriers. Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale. The world is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clien
16、ts. Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition. The standard and quality of their goods become increasingly important in keeping up with competitors. But most of all, it is the service element accompanying the goods which
17、is crucial to a company“s success in a particular market. This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas. Although globalisation may, in some senses, have brought national economies closer together, societies arou
18、nd the world still have radically different expectations, processes and standards. These are not a function of economic change, but are more deep-rooted and difficult to alter. They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier.
19、If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills to communicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe. The value of effective c
20、ommunication is not to be underestimated. New technology such as videoconferencing and email has played a part in making the communication process easier, and it may also be possible that the introduction of language interpretation software will help with some global communications problems. But, of
21、 course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building. It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedb
22、ack obtained. The value of well-organised language training is immense, and can bring benefits to all levels and departments within a multinational organisation. Unfortunately, however, many organisations have a very narrow view when it comes to training of any kind. Often, an urgent requirement has
23、 to be identified before training is authorised. Then, a training company is employed or a programme is developed in-house, the team is trained, and that is seen as the end of the matter. However, the fact remains that training programmes are effective only if they are relevant to a company“s broade
24、r, long-term needs. They should be regarded as an investment rather than a cost. Changes in expectations and attitudes are certain to continue for companies that trade globally. Although such companies are not yet faced with their international partners and clients demanding that business be conduct
25、ed in their mother tongue, they realise that overseas competition is increasing fast. If these companies want to continue to achieve success on the international trading circuit, they must be prepared to adapt to situations and speak the local language. If not, someone else will.（分数：30.00）(1).Accord
26、ing to the first paragraph, improved communications have enabled companies to（分数：5.00）A.offer a wider variety of products and services.B.expand beyond their domestic markets.C.perform better than their international competitors.D.open more manufacturing facilities abroad.(2).Some companies have succ
27、eeded at an international level even though they have（分数：5.00）A.produced inferior goods.B.failed to adapt products for local markets.C.ignored the standards set by their competitors.D.reduced the standard of the service they offer.(3).Approaches to doing business vary between countries because of（分数
28、：5.00）A.local economic considerations.B.the existence of cultural differences.C.strong wishes to remain independent.D.regulations about business practices.(4).The writer thinks that the use of modern technology will（分数：5.00）A.speed up the process of language interpretation.B.never replace the need f
29、or face-to-face interaction.C.help solve the problems involved in maintaining strong teams.D.not lead to greater communication between companies and clients.(5).A common weakness of training courses is that they（分数：5.00）A.are developed by the wrong team.B.do not give good value for money.C.are provi
30、ded only if there is an immediate need.D.do not deal with a company“s specific requirements.(6).Why should companies do business in the language of the countries they are operating in?（分数：5.00）A.to prevent other companies taking their businessB.to help them find new international partnersC.to meet c
31、lients“ current expectationsD.to become more aware of their competitors“ activitiesA year ago, the only steel assets Tom White Jr. owned were a Chrysler Cherokee and a Mercedes-Benz. Today thanks to his enormous effort with United Steelworkers President Leo Gerard, the New York financier is emerging
32、 as one of the most important steel executives in decades. White made a fortune investing in bankrupt companies such as Texaco and Fruit of the Loom, but didn“t buy his first steel property until last April, when he bought the mills of bankrupt ATM Corp. no longer in use, for $262 million. At the ti
33、me the industry was in retreat. Destroyed by extremely cheap imports, nearly half the nation“s mills had gone bankrupt, including three of the top five. When assessing White“s chances, those in the industry were not optimistic. Yet within a month, White and his partners were rehiring the old workers
34、 of what had been the No. 4 steel producer in the U. S., the International Steel Group. Now, the 1SG chairman is close to finalizing his biggest deal yeta $1.5 billion bid for the assets of Bethlehem Steel Corporation, which has slowly been descending into bankruptcy since October, 2001. How has Whi
35、te been able to do this? Partly, it is to do with his excellent business understanding. White, 65, perfected his restructuring skills through 24 years at investment bank Rothschild Inc., and negotiated to buy the ATM mills just before President Bush set restrictions that removed foreign suppliers. W
36、hite brings an outsider“s approach to management. Today, ISG has just 22 executives-ATM had more layers than that. More than just salary savings, the cost cuts have shifted more responsibility to the shop floor, which, in turn, has increased productivity. White says that mill workers suggested askin
37、g for new pieces of steel ten minutes before a production run was about to end, rather than waiting until it had ended, as was normal. This clever move adds thirty minutes of extra output a day. The bottom line even with a well-paid union workforce, ISG has lifted productivity levels close to the le
38、vels of nonunion Nucor Corporation. Not had for such a new businessman.（分数：25.00）(1).What had affected the industry up to this point?（分数：5.00）A.Low productivity levers in the mills.B.Unhappiness of the staff who worked in the steel mills.C.Cheaper foreign products becoming more available.(2).Why is
39、White attracted to buy the Bethlehem Steel Corporation?（分数：5.00）A.Because the company is going bankrupt, like his other purchases.B.Because it is the largest producer of steel in the U. S.C.Because the company is being sold for a good price.(3).Why is White so good at business management?（分数：5.00）A.
40、Because he is 65 years old.B.Because he brings a different approach.C.Because he is good at producing steel.(4).How have White“s changes affected the shop floor itself?（分数：5.00）A.The staff do not have to work as many hours as before.B.The steel is of a better quality than it was before.C.More steel
41、is actually being produced now.(5).How has the request for extra steel earlier affected production levels?（分数：5.00）A.By lowering them.B.By raising them.C.By keeping them about the same.剑桥商务英语初、中、高级综合-4 答案解析(总分：100.00，做题时间：90 分钟)二、Reading Comprehensio(总题数：4，分数：100.00)A friend of mine was fond of draw
42、ing horse. He drew the horses very well, but he always began the tail. Now it is the Western rule to begin at the head of the horse, that is why I was surprised. It struck me that it could not really make any difference whether the artist begins at the head or the tail or the belly (肚子) or the foot
43、of the horse, if he really knows his business. And most great artists who really know their business do not follow other people“s rule. They make their own rules. Every one of them does his work in a way peculiar (奇特的) to himself; and the peculiarity means only that he finds it more easy to work in
44、that way. Now the very same thing is true to literature(文学). And the question, “How shall I begin?“ only means that you want to begin at the head instead of beginning at the tail or somewhere else. That is, you are not yet experienced(有经验的) enough to trust to your own powers. When you become more ex
45、perienced you will never ask the question, and I think that you will often begin at the tailthat is to say, you will write the end of the story before you have even thought of the beginning.（分数：25.00）(1).A friend of the writer“s drew the horses _.（分数：5.00）A.very wellB.in the way of western ruleC.in
46、the way of his own rule D.all of the above解析：(2).The writer was surprised because _.（分数：5.00）A.the artist began to draw at the head of the horseB.the artist began to draw at the tail of the horseC.the artist made his own ruleD.the artist did not follow other people“s rule 解析：(3).You are not yet expe
47、rienced because _.（分数：5.00）A.you don“t know where to beginB.you want to begin at the head instead of beginning at the tailC.you always asked questionD.you do not trust to your own powers 解析：(4).When you become more experienced you will _.（分数：5.00）A.never ask questionB.often begin at the tailC.should
48、 write the end of the story D.should think of the beginning解析：(5).The topic of the passage is _.（分数：5.00）A.How to draw a horseB.How to write a storyC.How to make your own rulesD.Trust to your own powers 解析：In the world, soccer of football is the most popular sport. This is because many countries hav
49、e wonderful teams for the World Cup. The World Cup is held every four years. To remember 2002 FIFA World Cup, children from different countries and more than 60 children from Japanese schools came together and spent three weekends drawing a big picture called “Dream (梦幻) World Cups“ in Japan. The children drew animals, flowers and people playing soccer under a blue bright sky. They wished each football team good luck by drawing the flags (旗帜) of all the countries that will take part in the World Cup in Japan and South Korea
