1、大学英语四级综合-36 及答案解析(总分：450.00，做题时间：90 分钟)一、Reading Comprehensio(总题数：5，分数：450.00)Passage OneAdvertising agencies are the link between the product and the market. They cannot be (1) as just one service provider. As they provide a bundle of services to make and build a brand.Advertising agencies first be
2、gan as space selling agencies. They would buy space in bulk, then sell it and live on the (2) gained. Slowly they began to give the client more than just one service. Media began to creep in. And (3) the creative personnel too were made the pillars of the organization. Today advertising agencies giv
3、e the clients a 360-degree view of their product.How does an ad agency (4) ? First the brief is provided by the client that is brought into the company by the client servicing personnel. The brief is about what the client needs to communicate to his target audience. Target audience is categorized ac
4、cording to their income, consumption, (5) power etc. Once the target audience for a particular product is identified, the strategy to (6) the product is taken on.The strategies are carefully planned by strategic planners and then communicated to the (7) team. The team then takes on the task on how b
5、est to communicate the necessary to the common people. Smart (8) , attractive visuals are then brainstormed among the creative personnel. Finalized ideas are given birth to on paper, which are then (9) to the client.Deliberations, presentations follow in the conference room and the final ad to be re
6、leased is settled upon. Sometimes rework is demanded, and sometimes (10) are given until the ad is finalized. A. classifiedD. correctionsG. functionJ. influence M. purchasing B. commissionE. creativeH. gradually K. pensions N. realized C. communicateF. exchangingI. headlines L. presented O. voluntar
7、ily（分数：90.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_Passage TwoSachin and his friends, students from a college in Bangalore, went and stayed with a tribal family in the middle of the jungles. Their (1) was to show them the importance of development. However, they were
8、(2) to see their life style from close quarters. The cock woke them up and their time was (3) by the sun, the moon and finally the seasons. When the students tried to tell them the importance of time management and the (4) of the watch, they were told that from times unknown, they have never used th
9、em and had never faced problems.The whole tribe had no (5) of any product and the men of the tribe went for food and honey together. They knew each other by names and the children were (6) walking into the forest without fear. Tribal people were much (7) than these guys and could walk for hours with
10、out (8) The people who went to change the tribe, (9) realized the robotic life that they were living in the city. They started feeling like slaves, under the control of the clock. Instead of changing the tribe, they came back (10) Break free from the clock. Get in touch with the rhythms of life, of
11、your body and of nature. Be more relaxed and reject the notion that time rules us. A. amountD. controlledG. finallyJ. healthier M. shocked B. changedE. excitedH. easily K. impact N. shortage C. confidentF. exhaustionI. happier L. objective O. younger（分数：90.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1
12、:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_Passage ThreeFor years researchers thought that IQ, or fluid intelligence-the ability to solve new problems and reason well-could not be (1) . You had the smarts you were born with, period. No one believed that a few brain exercises, if done often enough, could boost (2
13、) intelligence. A study published in Proceedings of the National Academies of Sciences shatters that dogm a.Researchers ran participants through a (3) of training sessions with a computerized test that was (4) to become harder as the participants scores rose and (5) as their scores went down. The ta
14、sk involved observing two streams of stimuli, one heard (spoken consonants) and one seen (spatial locations). The demanding part (6) nothing when the two stimuli matched what had occurred two or even three steps (7) in the sequence. Each participants intelligence was (8) before taking the first test
15、 and after each training session. The researchers found that intelligence levels began (9) after 12 days and were markedly better after 17 days. (The researchers are planning longitudinal studies to measure long-term effects. )“Our findings clearly show that intelligence is not immutable,“ says coin
16、vestigator Susanne M. Jaeggi, a postdoctoral fellow in psychology at the University of Michigan. But, she adds, “you cant expect to get (10) if you do such a training once or twice. You really have to stick to it for a fairly long amount of time.“A. challengedD. designedG. improvingJ. measured M. pr
17、ovingB. changedE. earlierH. involved K. national N. seriesC. collectionF. easierI. later L. native O. smarter（分数：90.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_Passage FourIn the time that records have been kept of bird populations, 20 percent of all species have gone (1
18、) . More are likely to follow. In March the release of a largescale, 24-year survey gave one of the (2) pictures yet of the decline of Australian and Asian shorebirds, (3) the long-distance migrants that are most difficult to monitor. The results of the survey are dire.Every October for more than tw
19、o decades, teams from the University of New South Wales in Australia counted birds from an airplane flown low over 130,000 square miles of wetlands in the eastern third of the continent. Their counts showed a (4) decline, beginning in the mid-1980s. By 2006 the number of migratory shorebirds had dro
20、pped by 73 percent and the number of Australias resident shorebirds had fallen by 81 percent. “The (5) of the decline took us by surprise,“ says evolutionary ecologist Silke Nebel of the University of Western Ontario in London, the lead author of the report.The survey (6) that inland wetlands were m
21、ore important to both resident and migratory birds than had been (7) , and that wetland loss from damming and the diversion of river water for irrigation was at least in part (8) for the shorebird decline in Australi a. But wetlands are shrinking in countries all along the major flyway that (9) from
22、 eastern Siberia to New Zealand, the studys authors note, so protecting the 8 million birds that use the corridor (10) will require an international solution.A. annuallyD. exclaimingG. extentJ. including M. responsibleB. clearestE. extendsH. extinct K. prettiest N. revealedC. enlargesF. extensionI.
23、finally L. realized O. steady（分数：90.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_Passage FivePop means popular, and a pop singer is supposed to work very hard to become popular. He must either give the public what they already want, or he must find a new way of singing th
24、at will (1) their attention. Even when he has succeeded, and his (2) are sold everywhere, he cannot (3) . Then he must work harder than ever to (4) popular, because there are always younger singers trying to become famous and to steal some of the popularity.The life of a successful pop singer isnt a
25、t all easy. He can only relax when he is (5) , because everything he does is watched and reported in the special newspaper, written for the fans. The fans are the most (6) people in the world for the singer. They buy his records; they go to his concerts, and they make him rich and famous. But they c
26、an be very (7) too. Sometimes the fans become so crazy that they do anything to get a “souvenir“. They steal handkerchiefs; they tear off buttons, and they even cut off pieces of the unfortunate singers hair. Many singers have been forced to hide, and some have not been so (8) as to escape being str
27、ipped (9) naked by their fans. A pop singer has to spend a lot of money on clothes, because he must always look smart, or, at any rate, (10) . He must have an expensive car. And-most important-he must always keep smiling for the benefit of his public. A. aloneD. importantG. recordsJ. panic M. differ
28、ent B. remainE. relaxH. attract K. secondary N. rear C. practicallyF. essentiallyI. lucky L. annoying O. sin（分数：90.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_大学英语四级综合-36 答案解析(总分：450.00，做题时间：90 分钟)一、Reading Comprehensio(总题数：5，分数：450.00)Passage OneAdvertising agencies are
29、 the link between the product and the market. They cannot be (1) as just one service provider. As they provide a bundle of services to make and build a brand.Advertising agencies first began as space selling agencies. They would buy space in bulk, then sell it and live on the (2) gained. Slowly they
30、 began to give the client more than just one service. Media began to creep in. And (3) the creative personnel too were made the pillars of the organization. Today advertising agencies give the clients a 360-degree view of their product.How does an ad agency (4) ? First the brief is provided by the c
31、lient that is brought into the company by the client servicing personnel. The brief is about what the client needs to communicate to his target audience. Target audience is categorized according to their income, consumption, (5) power etc. Once the target audience for a particular product is identif
32、ied, the strategy to (6) the product is taken on.The strategies are carefully planned by strategic planners and then communicated to the (7) team. The team then takes on the task on how best to communicate the necessary to the common people. Smart (8) , attractive visuals are then brainstormed among
33、 the creative personnel. Finalized ideas are given birth to on paper, which are then (9) to the client.Deliberations, presentations follow in the conference room and the final ad to be released is settled upon. Sometimes rework is demanded, and sometimes (10) are given until the ad is finalized. A.
34、classifiedD. correctionsG. functionJ. influence M. purchasing B. commissionE. creativeH. gradually K. pensions N. realized C. communicateF. exchangingI. headlines L. presented O. voluntarily（分数：90.00）填空项 1:_ （正确答案：A）解析：空格前为 cannot be，空格后为 as，因此空格处应填动词的过去分词，符合条件的词有classified，presented，realized。该句意为“他
35、们(广告代理商)不能只是被_服务供应商”，根据句意及上下文关系可知，选项中只有 classified(被归类为)符合，故选 A。填空项 1:_ （正确答案：B）解析：空格前是定冠词 the，空格后是过去分词 gained，因此空格处应填名词。根据句意“他们大批量购买广告版面，再卖掉它，以获得_为生”，结合选项只有 commission(佣金)符合，故选 B。pension意为“养老金”，不合句意，可排除。填空项 1:_ （正确答案：H）解析：分析空格所在句结构发现，本句主谓宾成分齐全，因此空格处应填副词，符合条件的词只有gradually和 voluntarily。根据句意“_，有创意的员工也
36、成为了这个组织的支柱”，可知只有gradually(逐渐地)符合上下文语境，故选 H。voluntarily 意为“自愿地”。填空项 1:_ （正确答案：G）解析：分析空格所在句结构可知，句中缺少谓语，且本句是一般疑问句，因此空格处应填动词原形。符合条件的词有 communicate，function 和 influence。该句意为“广告代理商是怎么_”，下文介绍了广告代理商的运作程序，所以空处应填含有“运作”之意的词，只有 function(运作)符合，故选 G。填空项 1:_ （正确答案：M）解析：分析句子结构可以判断_power 与 income和 consumption并列，且逻辑意
37、义一致，因此空格处应填单数名词或形容词。分析选项，只有 purchasing power(购买力)与 income和 consumption逻辑意义一致，故选 M。填空项 1:_ （正确答案：C）解析：空格前为不定式符号 to，因此空格处应填动词原形，符合条件的词有 communicate和 influence。该句意为“一旦一个特殊产品的目标人群确定了，那么_产品的策略也要呈上”，结合选项只有communicate(传递，传达)符合文意，表达“向目标群众传递产品信息的策略”之意，故选 C。填空项 1:_ （正确答案：E）解析：空格前为定冠词 the，空格后为名词 team，因此空格处应填形容
38、词。该句意为“策略规划者经过认真地计划，将策略传递给_团队”，根据上下文可以确定此处的 the team就是上文提到的“以创造力员工为支柱的广告商”，此处是同词复现，故选 E，表示“有创造力的团队”。填空项 1:_ （正确答案：I）解析：空格前为形容词，因此空格处应填可数名词复数或不可数名词。能被 smart修饰的只有headlines(标题)，故选 I。填空项 1:_ （正确答案：L）解析：分析句子结构可知，空处所填单词与前面的 are一起构成动词的被动语态形式，因此空格处应填过去分词。原句意为“最后的想法落实到纸面上，然后_给委托人”，所给选词中只有 presented(介绍，呈现)符合，
39、故选 L。填空项 1:_ （正确答案：D）解析：由谓语动词 are given判断，空处应填名词复数，符合的有 corrections和 pensions。根据句意“有时候会要求重做，有时候会要求_直到最终广告定下来”，可知只有 corrections(修正，改正)符合逻辑，此处与 rework属于同义词复现，故选 D。Passage TwoSachin and his friends, students from a college in Bangalore, went and stayed with a tribal family in the middle of the jungles.
40、 Their (1) was to show them the importance of development. However, they were (2) to see their life style from close quarters. The cock woke them up and their time was (3) by the sun, the moon and finally the seasons. When the students tried to tell them the importance of time management and the (4)
41、 of the watch, they were told that from times unknown, they have never used them and had never faced problems.The whole tribe had no (5) of any product and the men of the tribe went for food and honey together. They knew each other by names and the children were (6) walking into the forest without f
42、ear. Tribal people were much (7) than these guys and could walk for hours without (8) The people who went to change the tribe, (9) realized the robotic life that they were living in the city. They started feeling like slaves, under the control of the clock. Instead of changing the tribe, they came b
43、ack (10) Break free from the clock. Get in touch with the rhythms of life, of your body and of nature. Be more relaxed and reject the notion that time rules us. A. amountD. controlledG. finallyJ. healthier M. shocked B. changedE. excitedH. easily K. impact N. shortage C. confidentF. exhaustionI. hap
44、pier L. objective O. younger（分数：90.00）填空项 1:_ （正确答案：L）解析：空前为形容词性物主代词 their，因此空格处应填入名词，作句子的主语。上句提到几名大学生前往部落与那里的人一起生活，该句意为“他们的_是向部落的人展示发展的重要性”，由此可知该句是在介绍学生前去的目的，结合选项只有 objective(目标，目的)符合，故选 L。填空项 1:_ （正确答案：M）解析：根据空格前后的 were和 to可以推断该空应该填分词或形容词，选项中符合的有changed，excited，happier，healthier 和 shocked，由句首的 How
45、ever可知这句是个转折句，意为“但是，他们_近距离地看到了他们的生活方式”，联系下文可知，学生发现部落人的生活方式并不像自己原本认为的那样没有自己的生活方式好，所以这里应该表示学生的惊讶，故选 M。shock 意为“震惊，震撼”。close quarters 意为“近距离”。填空项 1:_ （正确答案：D）解析：根据空格前后的 was和 by the sun可以判断该空应该填过去分词，changed 和 controlled符合这一标准。该句意为“每天公鸡打鸣将他们叫醒，他们的时间由太阳、月亮甚至季节来_”，可见时间是由太阳、月亮和季节来控制，故选 D。填空项 1:_ （正确答案：K）解析：
46、根据空格前后的 the和 of可以判断该空应该填名词，选项中 amount，exhaustion，impact 和shortage是名词，根据句意“当学生们试图告诉他们安排时间的重要性和手表的_时，学生们却被告知，不知从何时起，他们从未安排过时间，也没用过手表，但他们没有遇到过任何问题”，可见学生是在向部落里的人介绍时间的概念，告诉他们手表的影响、用处等，上述几个词中只有 impact符合句意，故选 K。填空项 1:_ （正确答案：N）解析：根据空前的 had no可知该空应该填名词，选项中符合条件的有 amount， exhaustion 和shortage。该句的后半句提到“部落中的人一起出去找食物
