1、大学英语六级改革适用（阅读）-试卷 205及答案解析(总分：60.00，做题时间：90 分钟)一、Reading Comprehensio(总题数：6，分数：60.00)1.Part III Reading Comprehension（分数：10.00）_2.Section C（分数：10.00）_In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved t
2、o be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product theyre looking for. Nonetheless, many companies still hesitate to use the Web because of doubts abou
3、t its reliability. “Businesses need to feel they can trust the pathway between them and the supplier,“ says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the com
4、panys private intranet. Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to “pull“ customers into sites. In the past year, however, software companies have developed tools
5、that allow companies to “push“ information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers computer monitors. Subscribe
6、rs can customize the information they want to receive and proceed directly to a companys Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events. But push technology has earned
7、 the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. Thats a prospect that horrifi
8、es Net purists. But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, A, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security
9、will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.（分数：10.00）(1).What do we learn about the p
10、resent Web business?（分数：2.00）A.Web business is no longer in fashion.B.Business-to-business sales are the trend.C.Web business is prosperous in the consumer market.D.Many companies still lack confidence in Web business.(2).Established business partners are preferred in Web business because _.（分数：2.00
11、）A.they are more creditable than othersB.they specify the products they wantC.they have access to the companys private intranetD.they are capable of conducting online transactions(3).PointCast Network is most probably _.（分数：2.00）A.a company that develops the latest push softwareB.a tool that promote
12、s a companys online marketingC.the first company that used an online push softwareD.the most popular software that helps a company push(4).Net purists are most worried that _.（分数：2.00）A.only the requested information comes to the screenB.the Net is filled with commercial promotionC.the difference be
13、tween the Web and TV will fadeD.push technology will dominate the screen of the computers(5).What does the author intend to express by mentioning A?（分数：2.00）A.Its success is attributed to push strategies.B.It is prosperous without push strategies.C.It is highly concerned about the cost of computing
14、power.D.It is a good example of the flourishing online business.Business has slowed, layoffs mount, but executive pay continues to roarat least so far. Business Weeks annual survey finds that chief executive officers(CEOs)at 365 of the largest US companies got compensation last year averaging $3.1 m
15、illionup 1.3 percent from 1994. Why are the top bosses getting an estimated 485 times the pay of a typical factory worker? That is up from 475 times in 1999 and a mere 42 times in 1980. One reason may be what experts call the “Lake Wobegon effect“. Corporate boards tend to reckon that “all CEOs are
16、above average“a play on Garrison Keillors famous line in his public radio show, A Prairie Home Companion, that all the towns children are “above average“. Consultants provide boards with surveys of corporate CEO compensation. Since directors are reluctant to regard their CEOs as below average, the c
17、ompensation committees of boards tend to set pay at an above-average level. The result: Pay levels get ratcheted up. Defenders of lavish CEO pay argue there is such a strong demand for experienced CEOs that the free market forces their pay up. They further maintain most boards structure pay packages
18、 to reflect an executives performance. They get paid more if their companies and their stock do well. So companies with high-paid GEOs generate great wealth for their shareholders. But the supposed cream-of-the-crop executives did surprisingly poorly for their shareholders in 1999, says Scott Klinge
19、r, author of this report by a Boston-based Organization United for a Fair Economy. If an investor had put $10,000 apiece at the end of 1999 into the stock of those companies with the 10 highest-paid CEOs, by year-end 2000 the investment would have shrunk to $8,132. If $10,000 had been put into the S
20、tandard in other societies, the first thing on a customers mind is the cost(“How cheap is it?“); and in other countries, the concern is style(“How does it look?“). The color, size, and quantity of items need to be considered in the packaging of any product. The color blue is for funerals in some cou
21、ntries, smaller items are preferred over large items, and number of items in a package can be critical. For example, a golf ball manufacturer unknowingly packaged their golf balls in groups of four and then set 50,000 units to their Asian distributor who promptly sent them all back, advising the man
22、ufacturer to repackage the golf balls in packages of three. In many of the countries where the golf balls were to be distributed, the number 4 was equated with death whereas the number 3 is symbolic of long life. For golfers who are known to be superstitious, the number of golf balls in each package
23、 was more important to the distributor than the quality of the product.（分数：10.00）(1).The author may most probably agree that the U.S. trade shows are _.（分数：2.00）A.unsatisfactorily-conductedB.businessman-targetedC.delicately-decoratedD.profit-oriented(2).By comparing the U.S. trade shows and the Euro
24、pean ones, the author means to _.（分数：2.00）A.indicate the advantages of the European trade showsB.show the different opportunities provided by the trade showsC.prove different peoples preference for different trade showsD.emphasize the importance of international trade shows(3).The gatekeepers of the
25、 German exhibits can best be described as “_“.（分数：2.00）A.restrainedB.shrewdC.modestD.decent(4).The golf balls were sent back to the manufacturer because _.（分数：2.00）A.the distributor was ignorant of the symbolic meaning of numbersB.the golfer wanted them to be repackagedC.the manufacturer didnt consi
26、der the quantity of items when packagingD.the distributor was not able to sell them all(5).It can be inferred from the passage that, when conducting business, one should _.（分数：2.00）A.put the quality of the product before any other factorsB.realize the importance of international trade fairsC.employ
27、professional and experienced sales peopleD.take peoples different beliefs into accountThe health-care economy is filled with unusual and even unique economic relationships. One of the least understood involves the peculiar roles of producer or “provider“ and purchaser or “consumer“ in the typical do
28、ctor-patient relationship. In most sectors of the economy, it is the seller who attempts to attract a potential buyer with various inducements of price, quality, and utility, and it is the buyer who makes the decision. Such condition, however, does not prevail in most of the health-care industry. In
29、 the health-care industry, the doctor-patient relationship is the mirror image of the ordinary relationship between producer and consumer. Once an individual has chosen to see a physicianand even then there may be no real choiceit is the physician who usually makes all significant purchasing decisio
30、ns: whether the patient should return “next Wednesday“, whether X-rays are needed, whether drugs should be prescribed, etc. It is a rare and sophisticated patient who will challenge such professional decisions or raise in advance questions about price, especially when the disease is regarded as seri
31、ous. This is particularly significant in relation to hospital care. The physician must certify the need for hospitalization, determine what procedures will be performed, and announce when the patient may be discharged. The patient may be consulted about some of these decisions, but in the main it is
32、 the doctors judgments that are final. Little wonder then that in the eye of the hospital it is the physician who is the real “consumer.“ As a consequence, the medical staff represents the “power center“ in hospital policy and decision-making, not the administration. Although usually there are in th
33、is situation four identifiable participantsthe physician, the hospital, the patient, and the payer(generally an insurance carrier or government)the physician makes the essential decisions for all of them. The hospital becomes an extension of the physician; the payer generally meets most of the bills
34、 generated by the physician/hospital, and for the most part the patient plays a passive role. We estimate that about 75-80 percent of health-care expenditures are determined by physicians, not patients. For this reason, the economy directed at patients or the general is relatively ineffective.（分数：10
35、.00）(1).Whats the authors main purpose in writing this passage?（分数：2.00）A.To criticize doctors for exercising too much control over patients.B.To analyze some important economic factors in health-care.C.To urge hospitals to reclaim their decision-making authority.D.To inform potential patients of th
36、eir health-care rights.(2).In the health-care industry, the patients _.（分数：2.00）A.perform the role of being “providers“.B.decide which physician to consultC.never raise questions about priceD.never consult with the doctors(3).According to the author, when a doctor tells a patient to “return next Wed
37、nesday“, the doctor is in effect_.（分数：2.00）A.instructing the patient to buy more medical servicesB.warning the patient that a hospital stay might be necessaryC.advising the patient to seek a second opinionD.admitting that the initial visit was ineffective(4).Doctors are able to determine hospital po
38、licies most probably because _.（分数：2.00）A.it is doctors who generate income for the hospitalB.a doctor is ultimately responsible for a patients healthC.most of the patients dont challenge the doctors decisionsD.the administration doesnt know about medicine as much as doctors(5).The author is most pr
39、obably leading up to _.（分数：2.00）A.an analysis of the role of the hospital administrationB.a study of lawsuits against doctors malpracticeC.a discussion of a new medical treatmentD.a proposal to control medical costs大学英语六级改革适用（阅读）-试卷 205答案解析(总分：60.00，做题时间：90 分钟)一、Reading Comprehensio(总题数：6，分数：60.00)1
40、.Part III Reading Comprehension（分数：10.00）_解析：2.Section C（分数：10.00）_解析：In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and se
41、rvices with one another. Such business-to-business sales make sense because business people typically know what product theyre looking for. Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. “Businesses need to feel they can trust the pathway between t
42、hem and the supplier,“ says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the companys private intranet. Another major shift in the model for Internet commerce c
43、oncerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to “pull“ customers into sites. In the past year, however, software companies have developed tools that allow companies to “push“ information directly out to consumers, transmitti
44、ng marketing messages directly to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers computer monitors. Subscribers can customize the information they want to receive and proceed directly to a
45、companys Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that
46、 the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. Thats a prospect that horrifies Net purists. But it is hardly inevitable that companies on the Web will need
47、to resort to push strategies to make money. The examples of Virtual Vineyards, A, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free
48、 fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.（分数：10.00）(1).What do we learn about the present Web business?（分数：2.00）A.Web business is no longer in fashion.B.Business-to-business sales are the trend.C.Web business is prosperous in the consumer market.D.Many companies still lack confidence in Web bus
