1、大学四级-1935 及答案解析(总分：677.00，做题时间：90 分钟)一、Part Writing(总题数：1，分数：106.00)1.即将上映一部电影2. 简单介绍该电影中的主要演员及故事情节等3. 放映时间及主办者A Notice for the Forthcoming Movie Show（分数：106.00）_二、Part Reading Compr(总题数：1，分数：70.00)Google Closes In on DoubleClick DealScore one for Google. The Federal Trade Commission ruled Dec. 20 t
2、hat it would not block Googles (GOOG) proposed $3.1 billion acquisition of leading online ad-serving and tracking firm DoubleClick. The 4-1 decision in Googles favor marked a major win for the Web search Goliath, which is battling to expand its considerable share of the $30 billion online advertisin
3、g market beyond tiny text ads related to Web queries.But Google cant claim victory yet. The European Unions antitrust commission still needs to sign off on the merger before Google can begin incorporating DoubleClick into its business. That may not happen without Google agreeing to certain condition
4、s, if at all. Already, the EU has raised concerns about its impact on consumer privacy. “This is round one of a two-round battle,“ says Jeff Chester, executive director of the Center for Digital Democracy (CDD), a nonprofit public interest group that opposed the merger. “The EU can kill the deal, th
5、ere is no question about it.“The FTC said in its decision that it could only consider privacy concerns as they relate to marketplace competition. But it did issue a separate statement with some recommendations concerning online customer data collection and privacy.The Personal Business of Ad Placeme
6、ntGoogle has faced strong opposition to its online advertising ambitions since it announced plans to acquire DoubleClick in April (BusinessW, 4/14/07 ). Competitors for online ad dollars, such as Microsoft (MSFT), argue the merger will enable Google to effectively control the market. Ads placed besi
7、de Web search results account for more than 40% of the dollars spent online, and Google controls more than two-thirds of that market, according to eMarketer. Much of the remaining online ad dollars go to display ads, the poster-like banners-DoubleClicks forte-that run on most Web sites.Online ads ar
8、e priced based on how well they are matched to the target consumer. Google collects data on searches performed by individual computers, and DoubleClick records information about the computers that visit the Web pages in its network. The more data they collect, the better they can match a marketers a
9、d to a potentially interested customer, and the higher the premium they can charge on the ad.But consumer groups see the issue another way: the more data collected, the higher the risk of violating someones privacy. For the past eight months, groups voiced concerns to the FTC that a combined Google/
10、DoubleClick would aggregate too much information about what Web surfers do online, putting consumers at risk. In the end, the majority of the commissioners decided DoubleClick does not control enough of the display-ad market to give Google an unfair monopoly. “Competition among firms in this market
11、is vigorous and will likely increase,“ the commission majority wrote in a statement.Increased CompetitionRecent announcements by Googles chief competitors support this argument. On Dec. 19, Microsoft-one of the few to challenge Googles merger before the FTC-announced a $500 million, five-year advert
12、ising deal to place ads on Viacoms (VIA) network of popular Web sites, including MTV.com. Microsoft will also be able to sell ad space on Viacom pages that are not in a premium position, based on the data it has about visitors to Viacoms sites.Microsoft also recently solidified multiyear advertising
13、 agreements with Facebook, the second most popular social network in the U.S., after News Corps (NWS) MySpace, and well-trafficked social news site Digg (BusinessW, 9/19/07 ). “When Microsoft comes into a room and talks about anticompetitive behavior and threats to privacy, no one can take them seri
14、ously,“ says the CDDs Chester.It also didnt help Google opponents that many of the companys competitors recently struck agreements to buy ad networks themselves, similar to Googles proposed deal with DoubleClick. Microsoft bought DoubleClick competitor a Quantive for $6 billion in May (BusinessW, 5/
15、18/07). Yahoo! (YHOO) and Time Warners (TWX) AOL also scooped up ad-serving and targeting firms earlier this year. Meanwhile, independent players, such as Specific Media, have secured millions in funding to consolidate their operations with other smaller ad networks (Business W, 11/1/07 ).In a state
16、ment on Googles blog, Chief Legal Officer David Drummond applauded the ruling: “The FTCs decision publicly affirms what we and numerous independent analysts have been saying for months, our acquisition does not threaten competition in what is a robust, innovative, and quickly evolving online adverti
17、sing space.“Privacy Violation?But will it threaten Web users? The final answer may rest with the European Commission. In November the commission delayed a decision on the deal (BusinessW, 11/14/07 ), saying it was more complicated than many competition cases and demanded further review. The EC has u
18、ntil Apr. 2 to issue a ruling.Privacy advocates worry that Google, combining its wealth of search data with the information DoubleClick collects on who visits clients sites, would violate consumer privacy. The sheer volume of information that DoubleClick collects would make it easy for Google to und
19、erstand nearly everything about what millions of individual consumers do on the Web, critics say.Googie counters that DoubleClick clients own information about who visits their sites and what they do there. Many of those clients would consider it a violation of that agreement for Google to, say, sel
20、l car ads on its Gmail service to people who have recently visited an automotive site that uses DoubleClick. As a result, Google says, it cant simply fuse its data with DoubleClicks customer information. However, privacy groups argue that Google could easily encourage DoubleClick clients to relinqui
21、sh their data in exchange for, say, free search ads.The FTC did offer a ray of hope for privacy advocates. The commissioners issued several recommendations about behavioral targeting, where information about users Web activity is used to tailor online ads. The FTC said sites should clearly notify us
22、ers when theyre collecting data on their actions, and that sites should limit the length of time they store that data to reduce the risk of it falling into the wrong hands.The FTC said it plans to look into whether “heightened protections“ are needed to safeguard consumer privacy online.（分数：70.00）(1
23、).Why Google cant claim victory?A Google doesnt agree to certain conditions.B The European Union needs to sign off on the merge.C Google has raised concerns about consumer privacy.D Google cant begin incorporating DoubleClick into its business.（分数：7.00）A.B.C.D.(2).The EU has raised concerns about it
24、s influence on _.A public interest C consumer privacyB customer data collection and privacy D privacy policy（分数：7.00）A.B.C.D.(3).What percentage does Google master the market?A 4/10 C 6/10B 2/3 D 1/4（分数：7.00）A.B.C.D.(4).Consumer groups have the other idea about the issue, they think the risk of viol
25、ating someones privacy is higher if _.A data collected becomes more C the market increaseB the market is vigorous D the information becomes more（分数：7.00）A.B.C.D.(5).With whom Microsoft solidified multiyear advertising agreements?A Facebook C MySpaceB Viacom D Digg（分数：7.00）A.B.C.D.(6).According to th
26、e CDDs Chester, nobody can take Microsoft seriously when _.A it talks about competitive behavior C it doesnt threat to privacyB it comes into a room D it doesnt have any opponents.（分数：7.00）A.B.C.D.(7).Who can be regarded as independent player?A Yahoo C DoubleClickB Specific Media D Time Warner（分数：7.
27、00）A.B.C.D.(8).In November the commission delayed a decision on the deal, saying it was more _ than many competition cases and demanded further review.（分数：7.00）填空项 1:_(9).Google counters that DoubleClick clients own information about who visits their sites and _.（分数：7.00）填空项 1:_(10).The FTC did offe
28、r a ray of hope for _.（分数：7.00）填空项 1:_三、Part Listening Com(总题数：0，分数：0.00)四、Section A(总题数：3，分数：70.00)（分数：28.00）(1).A) At a restaurant. B) In a shopping mall. C) In a library. D) In a classroom.（分数：7.00）A.B.C.D.(2).A) Literature. B) Philosophy. C) Sociology. D) History.（分数：7.00）A.B.C.D.(3).A) It hasnt
29、 been bought by the librarian. B) It has been taken by a student.C) It has been lent out. D) It has been placed on reserve.（分数：7.00）A.B.C.D.(4).A) Only one hour. B) Some hours. C) One week. D) Two weeks.（分数：7.00）A.B.C.D.（分数：21.00）(1).A) He works in a publishing company. B) He cooks at home.C) He is
30、a teacher or lecturer. D) He has no regular job.（分数：7.00）A.B.C.D.(2).A) He saves much money because he neednt drive car or take bus.B) He doesnt have to get up on time every day.C) He can easily earn much money.D) He has a lot of time to cook a meal at home.（分数：7.00）A.B.C.D.(3).A) Because he can ear
31、n much money to support his family.B) Because his wife agrees with his present working way.C) Because his present work is creative.D) Because his work is useful to the people and the community（分数：7.00）A.B.C.D.（分数：21.00）(1).A) about 12:00 AM B) about 3:00 AM C) about 5:00 AM D) about 24:00（分数：7.00）A.
32、B.C.D.(2).A) a giant deer B) a strange man C) a hairy alien D) a therapist（分数：7.00）A.B.C.D.(3).A) They should call the fire department B) The man should seek counseling C) The man should contact the newspaper D) They should drive toward where the UFO landed（分数：7.00）A.B.C.D.五、Section B(总题数：3，分数：70.00
33、)（分数：28.00）(1).A) Unfriendliness. B) Generosity.C) Friendship. D) Strength.（分数：7.00）A.B.C.D.(2).A) To present his hands palm to palm.B) To extend his hand to his superior.C) To raise his hand above his head.D) To put his hand upon his chest.（分数：7.00）A.B.C.D.(3).A) Greeks. B) Arabians.C) Indians. D)
34、Chinese.（分数：7.00）A.B.C.D.(4).A) The use of hands. B) Different ways of expressing politeness.C) Customs of ancient times. D) The meaning of the hand and its actions.（分数：7.00）A.B.C.D.（分数：21.00）(1).A) Characteristics of Japanese artists. C) The art of Japanese brush painting.B) Some features of Japane
35、se culture. D) The uniqueness of Japanese art.（分数：7.00）A.B.C.D.(2).A) To calm themselves down. C) To show their impatience.B) To enhance concentration. D) To signal lack of interest.（分数：7.00）A.B.C.D.(3).A) How listeners in different cultures show respect.B) How speakers can win approval from the aud
36、ience.C) How speakers can misunderstand the audience.D) How different Western and Eastern art forms are.（分数：7.00）A.B.C.D.（分数：21.00）(1).A) Because the LIN wanted to increase the water use in the world.B) Because the UN wanted to attract peoples attention to the water problems.C) Because the UN estima
37、ted that fresh water would be used up by 2025.D) Because the UN estimated that the environment might be damaged within a few years.（分数：7.00）A.B.C.D.(2).A) More than 70 million. C) More than 2000 million.B) More than 1000 million. D) More than 6000 million.（分数：7.00）A.B.C.D.(3).A) To reduce half of th
38、e number of people who lack safe drinking water by 2015.B) To maintain sustainable development of South Africa till 2015.C) To release a report on water development and water problems in the world.D) To arouse political desire to meet future water demands.（分数：7.00）A.B.C.D.六、Section C(总题数：1，分数：77.00)
39、Shyness is the cause of much unhappiness for a great many people. Shy people are anxious and self-conscious; that is, they are (32) concerned with their own appearance and actions. Worrisome thoughts are constantly (33) in their minds: what kind of (34) am I making? Do they like me? Do I sound stupi
40、d? Am I wearing unattractive clothes? It is (35) that such uncomfortable feelings must affect people unfavorably. A persons self-concept is (36) in the way he or she behaves, and the way a person behaves affects other peoples (37) . In general, the way people think about themselves has a deep affect
41、 on all areas of their lives. Shy people, have low self-esteem(自尊), are likely to be passive and easily (38) by others. Shy people are very (39) to criticism. It makes them feel inferior. (40) A shy person may respond to a praise with a statement like this one: “Youre just saying that to make me fee
42、l good. I know its not true.“ Can shyness be completely eliminated, or at least reduced? Fortunately, people can overcome shyness with de-termination. Since shyness goes hand in hand with lack of self-esteem. (41) .For example, most people would like to be “A“ students in every subject. (42) Peoples
43、 expectations of themselves must be realistic.（分数：77.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_七、Part Reading Compr(总题数：0，分数：0.00)八、Section A(总题数：1，分数：90.00)While popular in the U. S. , the April Fools Day tradition is even more prevalent (流行的) in European count
44、ries, such as France and Great Britain. Although the roots of the traditional tricking are unclear, the French and the British both have (43) on the origin of the celebration.The English story about the day holds that it began sometime during the 1200s. At the time, King John of England was in the h
45、abit of making a road out of nearby every path he walked (44) The citizens of one particular farm village were (45) of this. To avoid having their green meadows and pastures (46) with one of the kings roads, they built a fence that prevented the king from walking through their countryside. The king
46、sent a group of messengers to (47) the villagers that they must remove the (48) Upon hearing that the king was planning to do this, however, the villagers (49) a plan of their own. When the messengers arrived, they found what appeared to be a (50) of lunatics (疯子) with people behaving in a (51) mann
47、er, throwing things and running around wildly. The messengers, (52) at what they have found, reported to King John that these people were so mad as to be beyond punishment. So, the villagers saved their farmland by tricking the King.A) alarmed F) amused K) especiallyB) combination G) community L) disturbedC) peculiar H) available M) informD) regularly I) barrier N) distributeE) developed J) aware O) claims（分数：90.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_九、Section B(总题数：0，分
