1、大学六级模拟 982 及答案解析(总分：710.00，做题时间：90 分钟)一、Part Writing(总题数：1，分数：106.50)1.Directions: For this part, you are allowed 30 minutes to write an essay commenting on the remark “There isn“t anything noble about being superior to another person. True nobility is in being superior to the person you once were.“
2、 You can give examples to illustrate your point and then explain what you will do to stay modest. You should write at least 150 words but no more than 200 words. Write your essay on Answer Sheet 1. （分数：106.50）_二、Part Listening Com(总题数：0，分数：0.00)三、Section A(总题数：2，分数：104.00)Questions 1 to 4 are based
3、on the conversation you have just heard. （分数：52.00）A.It is well paid.B.It is stimulating.C.It is demanding.D.It is fairly secure.A.A quick promotion.B.Free accommodation.C.Moving expenses.D.A lighter workload.A.He has difficulty communicating with local people.B.He has to spend a lot more traveling
4、back and forth.C.He has trouble adapting to the local weather.D.He has to sign a long-term contract.A.The woman will help the man make a choice.B.The man is going to attend a job interview.C.The man is in the process of job hunting.D.The woman sympathizes with the man.Questions 5 to 8 are based on t
5、he conversation you have just heard. （分数：52.00）A.To inquire about the interest rates at the woman“s bank.B.To inquire about the current financial market situation.C.To see if he can find a job in the woman“s company.D.To see if he can get a loan from the woman“s bank.A.There is no difference between
6、 rate and yield.B.The man has a good understanding of rate and yield.C.The rate is the percentage of simple interest paid on the money.D.The yield is only influenced by the amount of money.A.Long-term investment.B.A three-month deposit.C.Any high-interest deposit.D.Any high-yield investment.A.She tr
7、eated him to a meal.B.She gave him loans at low rates.C.She offered him dining coupons.D.She raised interest rates for him.四、Section B(总题数：0，分数：0.00)五、Passage One(总题数：1，分数：42.00)Questions 9 to 12 are based on the passage you have just heard. （分数：42.00）A.It is a Portuguese company selling coffee in N
8、ew York.B.Its most important task is to conduct coffee studies.C.It represents several countries that export coffee.D.Its role is to regulate international coffee prices.A.The freezing weather in Brazil.B.The impact of global warming.C.The increased coffee consumption.D.The fluctuation of coffee pri
9、ces.A.He is doing a bachelor“s degree.B.He is young, handsome and single.C.He is a heavy coffee drinker.D.He is tall, rich and intelligent.A.A visit to several coffee-growing plantations.B.Coffee prices and his advertising campaign.C.A vacation on some beautiful tropical beach.D.A quick promotion an
10、d a handsome income.六、Passage Two(总题数：1，分数：31.50)Questions 13 to 15 are based on the passage you have just heard. （分数：31.50）A.They were held up in a traffic jam.B.They boarded a wrong coach in a hurry.C.They were late for the first morning bus.D.They were delayed by the train for hours.A.It was canc
11、eled because of an unexpected strike.B.It was the most exciting trip they ever had.C.It was spoiled by poor accommodations.D.It was postponed due to terrible weather.A.Go overseas.B.Stay at home.C.Take romantic cruises.D.Take escorted trips.七、Section C(总题数：3，分数：71.00)Questions 16 to 19 are based on
12、the recording you have just heard. （分数：28.40）A.Their extraordinary intelligence.B.The special bones in their fins.C.The way they communicate.D.The way they get water.A.They love to keep them as pets just like cats and dogs.B.They love them but cannot live with them.C.They can find many stores sellin
13、g such souvenirs.D.They believe such souvenirs can bring good luck.A.They made them swim around their ships.B.They painted their images on some items.C.They hunted them in great numbers.D.They trained them to perform tricks.A.They are hunted in many places except Japan.B.They have been protected tha
14、nks to literature and film.C.They have adapted to the life in captivity.D.They are losing their habitat and clean sea.Questions 20 to 22 are based on the recording you have just heard. （分数：21.30）A.It won“t have any side-effect.B.It can kill drag-resistant turnouts.C.It can be as effective as convent
15、ional treatments.D.It can stop cancer cells from spreading in the body.A.How to find a way to deliver viruses to tumours effectively.B.How to inject viruses directly into tumours.C.How to allow viruses to do what chemotherapy drugs do.D.How to strengthen the body“s immune system.A.To use it to cure
16、75% of the patients with malignant cancers.B.To make it accepted by the patients with incurable cancers.C.To apply it to those with secondary cancers.D.To apply it to treat all kinds of cancers.Questions 23 to 25 are based on the recording you have just heard. （分数：21.30）A.It allows users of some Kin
17、dle devices to borrow books from local libraries.B.It has benefited more than eleven thousand local libraries in the US.C.It has led to a debate between publishers and libraries over e-book lending.D.It aims at allowing everyone to read books anytime they like.A.They can purchase any kind of media p
18、roduct.B.They can lend books to readers repeatedly.C.They can deal with digital products as they like.D.They can limit the time the readers keep a certain book.A.By allowing libraries to purchase e-books for lending in perpetuity.B.By adopting the technology known as digital rights management.C.By r
19、equiring libraries to purchase more of its e-book.D.By persuading the critics to support the publishers.八、Part Reading Compr(总题数：0，分数：0.00)九、Section A(总题数：1，分数：35.50)Severe winter storms have worsened the nation“s usual post-holiday blood shortage, 1 an urgent call today for people to donate blood.
20、Type O blood is the most urgently needed, because it is the 2 blood type, meaning it can be safely 3 to most people in an emergency. “The severe winter weather has forced the cancellation of blood drives and limited our 4 to collect blood,“ American Red Cross President Elizabeth Dole said. The Red C
21、ross reported having less than one day“s supply of Type O blood on hand in 18 of the organization“s 38 collection regions. The Red Cross 5 about half of the nation“s blood supply. America“s Blood Centers, which supplies most of the rest, also has reported shortages. Reacting to the shortage, a Pitts
22、burgh blood bank asked 40 hospitals in western Pennsylvania, West Virginia and Ohio to 6 elective surgeries through Wednesday. At least 1,000 donors are needed each day for the next several days to stabilize the supply, said Mark Lynch, spokesman for the Central Blood Bank. “We“re talking about (pos
23、tponing) hip replacement, for example, and orthopedic cases. These are sick people who need surgery, but it“s not life 7 ,“ he said. When its blood supply is 8 , the blood bank needs about 700 donors each day to maintain normal inventory. The Pittsburgh blood bank last asked hospitals to postpone el
24、ective surgeries because of a blood shortage in October 1995. Such procedures were canceled for almost a week. Nationwide, donations typically fall off during the holidays, when donors become too busy to give blood 9 . Bad weather increases shortages both by 10 blood drives and by causing increased
25、blood demand to treat accident victims. A. threatening B. popular C. postpone D. regularly E. receives F. ability G. universal H. refuse I. transfused J. stable K. immediately L. prompting M. blocking N. density O. provides（分数：35.50）十、Section B(总题数：1，分数：71.00)How Marketers Target KidsA. Kids represe
26、nt an important demographic to marketers because they have their own purchasing power, they influence their parents“ buying decisions and they are the adult consumers of the future. Industry spending on advertising to children has exploded in the past decade, increasing from a mere $100 million in 1
27、990 to more than $2 billion in 2000. B. Parents today are willing to buy more for their kids because trends such as smaller family size, dual incomes and postponing children until later in life mean that families have more disposable income. As well, guilt can play a role in spending decisions as ti
28、me-stressed parents substitute material goods for time spent with their kids. Here are some of the strategies marketers employ to target kids: Pester (纠缠 ) Power C. Today“s kids have more autonomy and decision-making power within the family than in previous generations, so it follows that kids are v
29、ocal about what they want their parents to buy. “Pester power“ refers to children“s ability to nag their parents into purchasing items they may not otherwise buy. Marketing to children is all about creating pester power, because advertisers know what a powerful force it can be. D. According to the 2
30、001 marketing industry book Kidfluence, pestering or nagging can be divided into two categories“persistence“ and “importance“. Persistence nagging(a plea, that is repeated over and over again) is not as effective as the more sophisticated “importance nagging“. This latter method appeals to parents“
31、desire to provide the best for their children, and plays on any guilt they may have about not having enough time for their kids. The Marriage of Psychology and Marketing E. To effectively market to children, advertisers need to know what makes kids tick. With the help of well-paid researchers and ps
32、ychologists, advertisers now have access to in-depth knowledge about children“s developmental, emotional and social needs at different ages. Using research that analyzes children“s behaviour, fantasy lives, art work, even their dreams, companies are able to craft sophisticated marketing strategies t
33、o reach young people. F. The issue of using child psychologists to help marketers target kids gained widespread public attention in 1999, when a group of U.S. mental health professionals issued a public letter to the American Psychological Association (APA) urging them to declare the practice unethi
34、cal. The APA is currently studying the issue. Building Brand Name Loyalty G. Canadian author Naomi Klein tracks the birth of “brand“ marketing in her 2000 book No Logo. According to Klein, the mid-1980s saw the birth of a new kind of corporationNike, Calvin Klein, Tommy Hilfiger, to name a fewwhich
35、changed their primary corporate focus from producing products to creating an image for their brand name. By moving their manufacturing operations to countries with cheap labour, they freed up money to create their powerful marketing messages. It has been a tremendously profitable formula, and has le
36、d to the creation of some of the most wealthy and powerful multi-national corporations the world has seen. H. Marketers plant the seeds of brand recognition in very young children, in the hopes that the seeds will grow into lifetime relationships. According to the Center for a New American Dream, ba
37、bies as young as six months of age can form mental images of corporate logos and mascots. Brand loyalties can be established as early as age two, and by the time children head off to school most can recognize hundreds of brand logos. While fast food, toy and clothing companies have been cultivating
38、brand recognition in children for years, adult-oriented businesses such as banks and automakers are now getting in on the act. Buzz or Street Marketing I. The challenge for marketers is to cut through the intense advertising clutter (杂乱) in young people“s lives. Many companies are using “buzz market
39、ing“a new twist on the tried-and-true “word of mouth“ method. The idea is to find the coolest kids in a community and have them use or wear your product in order to create a buzz around it. Buzz, or “street marketing“, as it“s also called, can help a company to successfully connect with the elusive
40、(难找的) teen market by using trendsetters to give them products “cool“ status. J. Buzz marketing is particularly well-suited to the Internet, where young “Net promoters“ use chat rooms and blogs to spread the word about music, clothes and other products among unsuspecting users. Commercialization in E
41、ducation K. School used to be a place where children were protected from the advertising and consumer messages that permeated their wordbut not anymore. Budget shortfalls (亏空，差额) are forcing school boards to allow corporations access to students in exchange for badly needed cash, computers and educa
42、tional materials. L. Corporations realize the power of the school environment for promoting their name and products. A school setting delivers a captive youth audience and implies the endorsement of teachers and the educational system. Marketers are eagerly exploiting this medium in a number of ways
43、, including: 1)sponsored educational materials; 2)supplying schools with technology in exchange for high company visibility; 3)advertising posted in classrooms, school buses, on computers in exchange for funds; 4)contests and incentive programs: for example, the Pizza Hut reading incentives program
44、in which children receive certificates for flee pizza if they achieve a monthly reading goal; 5)sponsoring school events. The Internet M. The Internet is an extremely desirable medium for marketers wanting to target children. It“s part of youth culture. This generation of young people is growing up
45、with the Internet as a daily and routine part of their lives. Kids are often online alone, without parental supervision. Unlike broadcasting media, which have codes regarding advertising to kids, the Internet is unregulated. Sophisticated technologies make it easy to collect information from young p
46、eople for marketing research, and to target individual children with personalized advertising. Marketing Adult Entertainment to Kids N. Children are often aware of and want to see entertainment meant for older audiences because it is actively marketed to them. In a report released in 2000, the U.S.
47、Federal Trade Commission (FTC) revealed how the movie, music and video games industries routinely market violent entertainment to young children. O. The FTC studied 44 films rated “Restricted“, and discovered that 80 per cent were targeted to children under 17.Marketing plans including TV commercial
48、s run during hours when young viewers were most likely to be watching. The FTC report also highlighted the fact that toys based on characters from mature entertainment are often marketed to young children. Mature rated video games are advertised in youth magazines; and toys based on “Restricted“ mov
49、ies and M-rated video games are marketed to children as young as four.（分数：71.00）(1).Guilt can affect parents“ spending decisions because they don“t have enough time for their kids.（分数：7.10）(2).The Center for a New American Dream pointed out that brand loyalties could be formed as early as age two.（分数：7.10）(3).School boards allow corporations to access to students because they badly need money and educational materials.（分数：7.10）(4).The FTC report highlighted the fact that toys based on characters
