1、初级阅读-4 及答案解析(总分：99.98，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：4，分数：56.00)Sarah Beatty: At the Forefront of Green LivingGreen living marketplace is one of the fastest growing and most dynamic sectors today.The eco-friendly or green lifestyle is being embraced by more and more consumers, fro
2、m personal care products to automobiles to home building and decor and other aspects of living.Sarah Beatty is one of the women at the forefront of the green living movement. She founded Green Depot in November 2005, the largest supplier of environment-friendly building materials on the east coast.H
3、ow did she start her business? In an. interview with Good Housekeeping magazine, she related:A week before I was due to deliver my first child, my husband and I discovered mold contamination in our newly remodelled home and were told our home may not be a safe living environment. I was shocked-and h
4、ormonal!At the time there were not many resources for information or non- toxic products out there.My husband owns a traditional building supply company and I had just left my job in TV production, so I suggested we start a satellite business, which ultimately became Green Depot.Since its founding,
5、Sarahs company Green Depot now has stores in Boston, Brooklyn, Newark, Philadelphia with the Manhattan store soon to be completed.Her success is an example that great business ideas can come from ordinary problems in our everyday life.（分数：14.00）(1).Business contributing to the healthy development of
6、 ecosystem is welcomed by many people.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(2).Sarah Beatty is the initiator of the green living movement.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(3).Finding mold pollution inspired Sarah to start her own business.A. Right B. Wrong C. Doesnt say（分数：2.00
7、）A.B.C.(4).Non-toxic products were hardly found in peoples daily life.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(5).The focus of business of her husbands company shifted from building supply to satellite.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(6).Sarahs company has functioning branches in
8、 Boston, Brooklyn, Newark, Philadelphia and Manhattan.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(7).Daily life generates business inspiration.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.Customer TargetingFinding and keeping loyal and profitable customers is essential. The route to long- term s
9、uccess is to find loyal customers who represent a close strategic fit with the company and are also likely to be profitable. Rather than trying to meet the needs of a larger group of people, managers work to attract and keep the right customers. Loyalty-based strategies yield spectacular results for
10、 some companies.MBNA, a credit card company, targets specific affinity groups whose members have above-average earning: sports clubs, universities and associations. The company produced Visas and Mastercards for 4,300 such groups, usually with personal logos. MBNAs strategy is hitting the bulls eye;
11、 the average balance held by its cardholders is three times the national average.Technology is creating unprecedented opportunities to build a loyal consumer base by customising products. Levi-Strauss offers its Personal Pair outlets for women who want a perfectly fitting pair of jeans. A computer p
12、icks out exactly the right size and sends the womans specifications to the factory. For an added $10 fee, her made-to-measure jeans arrive a few days later.（分数：14.00）(1).Customers whose demands are in line with the development strategy of a company contribute to its success in the long run.A. Right
13、B. Wrong C. Doesnt say（分数：2.00）A.B.C.(2).Attracting and retaining a great sum of customers is conducive to the development of a company.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(3).Only by adopting the strategies to target loyal customers can companies accomplish more in their future developmen
14、t.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(4).MBNAs strategy is to attract 4,300 types of affinity groups as its customers.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(5).The success of MBNA demonstrates that finding the right customers, especially profitable ones, is crucial to business dev
15、elopment.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(6).Technology paves the way for Levi-Strauss to retain loyal customers.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(7).In Levi-Strauss customising system, a woman can use a computer to send the measurements that she has taken to the factory.A
16、. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.How to Change Careers SuccessfullyStep 1: Spend some quality time selecting a new career. No one knows what you want from life better than you. Incorporating E-learning and Internet research into your plan to successfully change careers is not just pruden
17、t; it is essential. News, new information and new technology will reach the Internet up to 12 months before brick and mortar environments. E-learning is also more affordable than on-site classroom training.Step 2: Write your future career plan in a special journal, which will help you keep track of
18、your ideas and progress. A major consideration when planning for a successful career change should be based on how your lifestyle will be affected. Will the career change support your current or anticipated lifestyle? Career change cannot be considered successful if your new career cannot finance th
19、e lifestyle you expect. If you are happy at the end of your career change, if your bills are paid and you have time to enjoy the fruits of your labour, then your career change has been successful.Step 3: Compare your career aspirations with those of a successful professional you admire. Keep your pl
20、an for successful career change realistic. If you have decided to become a professional ballerina or baseball player, and you are facing retirement, your chances of succeeding are nonexistent. Dare to dream-not hallucinate.（分数：14.00）(1).No one can offer you suggestion on what career to follow.A. Rig
21、ht B. Wrong C. Doesnt say（分数：2.00）A.B.C.(2).It is important to use the Internet when planning a career change.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(3).Information on new technology is available on line earlier than by usual means.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(4).Journals on
22、 career planning offer the tips of career change.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(5).Career change affects your lifestyle greatly.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(6).That the salary suffices is a criterion when deciding whether a career change is successful.A. Right B. Wr
23、ong C. Doesnt say（分数：2.00）A.B.C.(7).Keeping your career ambition in line with that of a successful professional is critical to the success of career change.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.Not Happy with Our Service?You can make a complaint by contacting Royal Mail Customer Services thr
24、ough our website or by speaking with one of our advisors or by writing to us.If you choose to contact us by phone please have the details of your complaint available. For some complaints, you may be required to complete a “Loss Damage or Delay“ form which is available online through our website or f
25、rom Post Offices. Our Customer Services Advisors will let you know the appropriate process to follow. If you are contacting us on behalf of another person, we may ask you to provide proof of that persons consent to your handling his complaint.Once we have received your complaint, the Customer Servic
26、es Advisor will record your details and provide you with a unique reference number that identifies you and your complaint.There are 3 key stages in our complaints process-at the end of each one we will ask you if you are satisfied with how we have handled your complaint. In written communications we
27、 will allow 14 calendar days, for you to come back to us with your response. If we do not hear from you after this time we will assume you are content with how the matter has been resolved. If you do contact us after the 14 calendar days your case can be reopened using your original reference number
28、.（分数：14.00）(1).Details should be presented when complaining over telephone.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(2).A “Loss Damage or Delay“ form is required during the process of complaint.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(3).Permission needs to be required if a person complai
29、ns on behalf of another.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(4).Your complaint will be handled by the Customer Services Advisor.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(5).A complainer will be asked for several times about whether he is satisfied with how the complaint is dealt with.
30、A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(6).For every case of complaint, 14 days is given for the complainer to come up with the response.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(7).If a complainer fails in responding in 14 days, his case would be assigned a new reference number to be re
31、considered.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.三、PART TWO(总题数：3，分数：44.00)Features of Warehouse Management SystemWarehouse Management Systems are gaining importance similar to that of other software solutions. A typical warehouse management system would include controlling the movement of m
32、aterials and the storage of the materials. Though these functionalities are very basic, the warehouse management system is expanding its functionalities to include light manufacturing, transportation management, order management, and integrated with the accounting systems. Now warehouse management s
33、ystems are transforming into warehouse focused ERP(Enterprise Resource planning) system.It is found that there are overlaps in the functionality of the warehouse management and the enterprise resource planning, distribution requirements planning, transportation management systems, supply chain plann
34、ing and scheduling. If all these are to have separate software, the company that is using the software will get confused with the software solution provided separately. Hence there is a need for an integrated system that will have warehouse management and other related operations of the company.Ther
35、e are many software vendors who provide warehouse management software. Although there are many vendors, the basic functionality of the warehouse management system is not changed. The primary purpose is to control the movement and storage of the materials. A good warehouse management system would hav
36、e a flexible location system, get user defined parameters to direct warehouse tasks and use live documents for execution of the tasks. Some form of integration with other devices is possible so that the warehouse management system gets live data from other devices connected to it.Not every warehouse
37、 will need a warehouse management system. If the operation of the warehouse is continuous and very frequent with a lot of transactions per day then a warehouse management system would justify the cost involved in setting it up. A lot of initial setup is to be done to keep the data warehouse manageme
38、nt systems to run and to keep the current operation on the run. There must be a smooth transition from the current system to the warehouse management system. Often a separate department is set up to monitor the operations of the warehouse and to use the information system related to that of the ware
39、house .management system.Automated data collection in the warehouse management system would reduce the cost in the labour and increase the accuracy of the data. It increases the effectiveness of the service provided to the customer by reducing the cycle time. Inventory reduction and increased storag
40、e capacity are less likely. The level of safety stock can be reduced while increasing the efficiency of the system.（分数：12.00）(1).The warehouse management system has the functionality exceptA. transportation management.B. the storage of the materials.C. warehouse focused ERP system.（分数：2.00）A.B.C.(2)
41、.The following statements concerning warehouse management and other business operations are wrong exceptA. they all have separate software to facilitate the process.B. there is a system combining warehouse management and the other business practices.C. warehouse management and distribution requireme
42、nts planning have something in common.（分数：2.00）A.B.C.(3).Which is correct concerning warehouse management software?A. Warehouse management software is abundant in type.B. The warehouse management software of different vendors has different aspects as the basic functionality.C. The purpose of warehou
43、se management software is to control the movement and storage of the materials.（分数：2.00）A.B.C.(4).Which is a feature of a good warehouse management system in directing warehouse tasks?A. The performance should be based on the set location of materials.B. The operation should be based on data attaine
44、d before operation.C. The tasks should be fulfilled by adjusting to different requirements from the user.（分数：2.00）A.B.C.(5).What is the alternative for warehouses not using a warehouse management system?A. They carry out a lot of transactions per day.B. They spend a long period of time on setting up
45、 a new system.C. They set up a new department to monitor the operations of the warehouse.（分数：2.00）A.B.C.(6).Which statement is Not true about warehouse management system?A. It increases the capacity of a warehouse.B. It is cost-effective.C. It increases the efficiency of service delivered.（分数：2.00）A
46、.B.C.Sprint Wants Your IPhoneRemember the map wars between AT the average balance held by its cardholders is three times the national average.Technology is creating unprecedented opportunities to build a loyal consumer base by customising products. Levi-Strauss offers its Personal Pair outlets for w
47、omen who want a perfectly fitting pair of jeans. A computer picks out exactly the right size and sends the womans specifications to the factory. For an added $10 fee, her made-to-measure jeans arrive a few days later.（分数：14.00）(1).Customers whose demands are in line with the development strategy of
48、a company contribute to its success in the long run.A. Right B. Wrong C. Doesnt say（分数：2.00）A. B.C.解析：该题干是对原文信息点的改写，是对其进一步解释。文中信息点“The route to long-term success is to find loyal customers who represent a close strategic fit with the company and are also likely to be profitable.”指出：长期成功的途径就是寻找那些忠实的客
49、户，从战略角度讲，他们与公司的发展策略相匹配，而且对于公司来说，从他们身上有利可图。从此句可以推断出有利于公司成功的客户，是那些需求与公司发展战略一致的人。而题干意为：那些需求与公司商业发展一致的顾客在长远看来有利于公司的成功。与原文相符，故答案为 A。(2).Attracting and retaining a great sum of customers is conducive to the development of a company.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B. C.解析：题干是对原文信息点的错误改写。文中信息点“Rather than trying to meet the needs of a larger group of people, managers work to attract and keep the right customers.”指出：并非是试图去满足大量人群的需求，而是要吸引并留住那些适合的顾客。根据原文，可知有利于公司成功的途径是确定适合公司发展的、恰当的客户群体，由此可推断，公司发展的策略在于找到恰当的客户群体，而非客户数量多。而题干意为：吸引并留住大量客户有利于公司发展。这与
