1、初级阅读-2 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：5，分数：10.00)1.Business College, UHReal Estate Math6*4-hours lessonsBi-weeklyA. The lesson will last for two weeks.B. Each lesson will last 6 hours.C. It is a 24-hour-lesson course.（分数：2.00）A.B.C.2.To: All StaffFrom: Joe, SalesSu
2、bject: Articles foundIve found a swipe card in the elevator. Now its waiting for the owner to collect it at my desk on level 5.The swipe card is nowA. at the owners desk.B. in an office of the Sales department.C. in the elevator.（分数：2.00）A.B.C.3.Please download the credit card payment form from the
3、conference website, (www. wettinq.de/ew-workshop.htm), fill it out and fax it to Reinhilde Grossmann: 502 2958.A. The credit card payment form should be sent to www.wetting,de/ew-workshop.htm.B. Reinhilde Grossmann is to fill out the credit card payment form.C. Reinhilde Grossmann is the contactor o
4、f the conference dealing with payment.（分数：2.00）A.B.C.4.TELEPHONE MESSAGERain,Nancy called to say the sample leaflet has been sent to the printer and will not be available until Friday.SteveA. Rain can get the leaflets on Friday.B. Nancy will get the leaflets back from the printer before Friday.C. Ra
5、in had asked Steve to have the leaflet sent by Nancy.（分数：2.00）A.B.C.5.NOTICEStaff Canteen ClosedDue to circumstances beyond our control, we are unable to open the staff canteen today.A. The staff canteen will be closed from today.B. Certain factors cause the canteen to be unable to operate today.C.
6、The staff canteen is closed as planned.（分数：2.00）A.B.C.三、PART TWO(总题数：1，分数：10.00)BUSINESS COURSESA. Hospitality and Tourism ManagementB. Marketing ResearchC. Product Design and DevelopmentD. Marketing and Electronic CommerceE. PromotionF. Introduction to MarketingG. Financial ValuationH. Price Theory
7、. an Intermediate Text（分数：10.00）(1).Mary Edwards has been working in a hotel for ten years and feels it urgent to update her skills in work.（分数：2.00）填空项 1:_(2).Bruce Costello needs skills concerning gathering and analysing information about the moving of goods or services from producer to consumer.（
8、分数：2.00）填空项 1:_(3).Tom Miller is interested in the study of the promotional activities with emphasis on: advertising, personal selling, sales promotion, publicity, and packaging.（分数：2.00）填空项 1:_(4).Cynthia Taylors new job requires the ability to write reports on various internet marketing topics.（分数
9、：2.00）填空项 1:_(5).Anne Davis work involves product planning, needs identification, product specs, prototyping and product development economics.（分数：2.00）填空项 1:_四、PART THREE(总题数：1，分数：15.00)（分数：15.00）(1).The production of this company is approximately twice as much as the sales, and is about three time
10、s the rejection.（分数：3.00）填空项 1:_(2).The sales of this company exceeds its production, in spite of the fact that the rejection is equivalent to its production.（分数：3.00）填空项 1:_(3).More products are produced than sold in this company, and meanwhile the number of goods produced equals to the total of th
11、e sales and rejection.（分数：3.00）填空项 1:_(4).The statistics of this company indicate that more products are produced than have been sold out, although no customer returns the goods.（分数：3.00）填空项 1:_(5).The products produced are the same in number with those sold, although the number of the rejected prod
12、ucts is equal to one-third of that of the products sold.（分数：3.00）填空项 1:_五、PART FOUR(总题数：1，分数：14.00)Tips to Increase Retail SalesGenerate a Buzz-Whenever anything noteworthy happens within your business, send a press release to the media. The idea is to grab any free coverage possible. Get involved w
13、ith community events. Consider purchasing and pricing products, be sure youve considered the cost of goods and that your retail shop is able to make a profit at that price point. Your product price should be competitive, but still profitable. Ultimately, the right price is the price the customer is
14、willing to pay for the product.Design Store for Sales-Take advantage of cross-merchandising strategies and impulse sale opportunities. Use lighting techniques and creative displays to attract customers. Play videos for product education, hosting classes, meetings or other networking events in your r
15、etail store. Use a unique promotional event to generate a buzz about your business.Examine Your Pricing Strategy-When customer entertainment and any other upsell or promotional tie-in.Connect with the Customer-Excellent customer service is the key to increasing sales. Listen to your customer to unde
16、rstand their needs and wants. Then educate him/ her about the products. Finally, let the customer know you appreciate their business. Offer value-added services and products. Create a mailing list by asking for contact information from each customer.（分数：14.00）(1).Making good use of free coverage is
17、conducive to your business.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(2).Your retail store should offer customers places to have classes or meetings.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(3).Considering costs will do when pricing products.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(4)
18、.Price should be set to the advantage of both the seller and the buyer.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(5).Materials for video can be designed creatively to promote sales.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(6).The most important method to improve sales is to design stores.A.
19、 Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.(7).Communication with the customer is a two-way system.A. Right B. Wrong C. Doesnt say（分数：2.00）A.B.C.六、PART FIVE(总题数：1，分数：12.00)Leading the Strategic ChangesThe leader is the change strategist, whose role is to lead, to champion the changes, to promote th
20、e vision, to keep the organisation travelling in the chosen direction, and to ensure that all those involved in implementing the changes, the strategies, perform to the best of their ability. There are a range of leadership styles that could be drawn on. Some would argue that certain changes need an
21、 autocratic, aggressive style of leadership, and, whilst there may be the need for an element of this approach, if used as a single style it rarely results in a positive post-change environment. This is the flaw in this approach, for, after the changes have been implemented, and the strategies are i
22、n place, the managers, specialists, operational employees, and all contributing stakeholders, must work together in a harmonious, positive, manner to make the desired progress and achieve the objectives. If the leadership style during the change has been harsh, unforgiving, and aggressive, it may ta
23、ke many months, even years, to re-establish a positive environment, a healthy, goals focused, teamwork driven culture. The only logical choice of leadership style in any major change is one that combines all the styles, but leans heavily to those which focus on a team approach. The leader adopts a f
24、lexible, responsive style, that is a blend of the consultative, participative, and democratic, leaving room for an occasional, sparing touch of the autocratic to be employed if absolutely necessary. This style will then be the foundation on which the “new“, changed, organisation is built on.Performa
25、nce at the strategic, corporate level must be monitored by the leader. Changing strategic direction, no matter how thorough the preparation and planning, entails taking the organisation into uncharted territory. The leader is the guide, the expert, the most high profile member of the team embarking
26、on this journey, and as such must be constantly aware of how much progress is being made and, when required, able to adjust the pace of progress and degree of activity to ensure that progress is satisfactory. To be successful in this the leader must carry out monitoring and evaluation activity on a
27、regular basis, demanding timely and accurate information with which to make the assessment. In turn, the senior management team must show that they are successfully cascading this review and evaluation process down into the operational activity areas. The leader must set evidence of achievement of t
28、his task as one of the performance appraisal criteria for the senior managers, and they in turn must apply this approach to the operational managers and teams, as discussed below.（分数：12.00）(1).The author thinks thatA. an autocratic style of leadership results in a positive post-change environment.B.
29、 an autocratic style of leadership is the most proper style of leadership to adopt.C. an autocratic style of leadership proves free from defects.（分数：2.00）A.B.C.(2).All the statements are correct concerning the autocratic style of leadership exceptA. it involves being harsh and unforgiving.B. it requ
30、ires a lot of time to recreate a harmonious environment after change.C. it ensures an organisation to sail through change successfully.（分数：2.00）A.B.C.(3).What is the only reasonable choice of leadership style in a major change?A. One that is autocratic.B. One that is positive.C. One that is flexible
31、 and responsible.（分数：2.00）A.B.C.(4).Which is a characteristic of changing strategic direction?A. The decision needs to be made by the leader.B. Risks are involved in the process.C. It will be safe with preparation and planning.（分数：2.00）A.B.C.(5).Which is NOT the duty of the leader in a major change?
32、A. To keep a high profileB. To adjust the pace of progressC. To monitor and evaluate activity（分数：2.00）A.B.C.(6).Which is the duty of the senior managers?A. They apply performance appraisal criteria for operational managers.B. They set performance appraisal criteria for themselves.C. They set perform
33、ance appraisal criteria for the operational teams.（分数：2.00）A.B.C.七、PART SIX(总题数：1，分数：24.00)Airline TravelIn most cases, the company will make air travel arrangements. Be prepared to charge your ticket (using a credit card) if the company doesnt pre-pay for it. Check in at the airline counter 90 minu
34、tes (29) to the scheduled departure. Your baggage will be (30) through to your final destination. If you have a close connection to (31) , consider (32) your baggage with you (if this is not possible, make sure that you have any information necessary for your interview). (33) appropriately for inter
35、viewing when travelling (you may not have time to change clothes (34) arrival). Contact an airline representative (35) if your baggage is delayed. Lock and plainly mark your baggage (36) your address, inside and out.Many of your trips will be during the winter or early spring (37) travel is affected
36、 by weather. If your flight is (38) or if you have missed connections for a flight, you should contact a ticket agent (39) assistance. Be sure to call the employer to inform him or her of your delay and your (40) time of arrival.（分数：24.00）(1).A. prior B. proper C. prompt（分数：2.00）A.B.C.(2).A. transpo
37、rted B. checked C. looked（分数：2.00）A.B.C.(3).A. make B. take C. leave（分数：2.00）A.B.C.(4).A. carrying B. fetching C. holding（分数：2.00）A.B.C.(5).A. Rest B. Dress C. Arrange（分数：2.00）A.B.C.(6).A. upon B. for C. to（分数：2.00）A.B.C.(7).A. immediately B. immediate C. immediacy（分数：2.00）A.B.C.(8).A. to B. for C.
38、with（分数：2.00）A.B.C.(9).A. before B. when C. after（分数：2.00）A.B.C.(10).A. detained B. delivered C. defaulted（分数：2.00）A.B.C.(11).A. for B. in C. with（分数：2.00）A.B.C.(12).A. expecting B. expected C. expectation（分数：2.00）A.B.C.八、PART SEVEN(总题数：1，分数：15.00)John,Im afraid a few details are still missing in yo
39、ur expenses form. Why did you leave on the 14th this month? Did you go by train as usual? The Accounts Department complains about expenses forms from Delivery again. The reference number they gave is 75921, and I know its yours. Please be more careful next time.PeteTo: Pete StewartFrom: John HarrisD
40、ate: March 26, 2009Subject: Expenses formPete,Im sorry for the incomplete form ! I went to Cambridge to take a training course on the 14th. And as my train was cancelled, I flew there instead. And sorry again for the inconvenience.JohnTRAVEL EXPENSES FORMNo.: (41) NAME: (42) DEPARTMENT: (43) DATE OF
41、 TRAVEL: (44) DESTINATION: CambridgeREASON FOR TRAVEL: Training courseMETHOD OF TRANSPORT: (45) （分数：15.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_初级阅读-2 答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：5，分数：10.00)1.Business College, UHReal Estate Math6*4-hours lessonsBi-weeklyA. The lesso
42、n will last for two weeks.B. Each lesson will last 6 hours.C. It is a 24-hour-lesson course.（分数：2.00）A.B.C. 解析：原文提到：课时为 6次*4 小时，两周一次。所以 A项“持续两周”和 B项“每课 6小时”为错误选项。计算可知总课时为 24小时，故答案为 C。2.To: All StaffFrom: Joe, SalesSubject: Articles foundIve found a swipe card in the elevator. Now its waiting for the
43、 owner to collect it at my desk on level 5.The swipe card is nowA. at the owners desk.B. in an office of the Sales department.C. in the elevator.（分数：2.00）A.B. C.解析：Joe 的电子邮件说卡片现在在他 5楼的办公桌上，所以 A项“在失主的办公桌上”错误，C 项“在电梯里”也不正确，而 Joe是销售部门的员工，所以 B项“卡片在销售部的办公室里”是正确的故答案为B。3.Please download the credit card pay
44、ment form from the conference website, (www. wettinq.de/ew-workshop.htm), fill it out and fax it to Reinhilde Grossmann: 502 2958.A. The credit card payment form should be sent to www.wetting,de/ew-workshop.htm.B. Reinhilde Grossmann is to fill out the credit card payment form.C. Reinhilde Grossmann
45、 is the contactor of the conference dealing with payment.（分数：2.00）A.B.C. 解析：原文提到 www.wetting.de/ew-workshop.htm是信用卡付费表格的下载网址，表格要发送给Reinhilde Grossmann，所以 A项错误，同时可推知 Reinhilde Grossmann是该会议付费适宜的联络人，而不是填表人，故 C项正确，B 项错误，答案为 C。4.TELEPHONE MESSAGERain,Nancy called to say the sample leaflet has been sent
46、to the printer and will not be available until Friday.SteveA. Rain can get the leaflets on Friday.B. Nancy will get the leaflets back from the printer before Friday.C. Rain had asked Steve to have the leaflet sent by Nancy.（分数：2.00）A. B.C.解析：the sample leaflet.will not be available until Friday. ”即：
47、直到星期五印刷厂才能把传单印好。所以 A项“Rain 周五可拿到传单”是正确答案，B 项“Nancy 会在星期五之前把传单取回”和 C项“Rain 曾让 Steve告诉 Nancy把传单送到印刷厂”都错误，故答案为 A。5.NOTICEStaff Canteen ClosedDue to circumstances beyond our control, we are unable to open the staff canteen today.A. The staff canteen will be closed from today.B. Certain factors cause the
48、 canteen to be unable to operate today.C. The staff canteen is closed as planned.（分数：2.00）A.B. C.解析：原文中提到：由于无法控制的原因，员工食堂今天关闭。由此可知食堂关闭不是预计的。且只是今天关闭，没有说以后的情况，可以排除 A项“员工餐厅从今天关闭”和 C项“员工餐厅按计划关闭”，而B项“某些原因导致餐厅今天不能运营”符合原文，故为正确答案。三、PART TWO(总题数：1，分数：10.00)BUSINESS COURSESA. Hospitality and Tourism Management
49、B. Marketing ResearchC. Product Design and DevelopmentD. Marketing and Electronic CommerceE. PromotionF. Introduction to MarketingG. Financial ValuationH. Price Theory. an Intermediate Text（分数：10.00）(1).Mary Edwards has been working in a hotel for ten years and feels it urgent to update her skills in work.（分数：2.00）
