1、BEC 商务英语（高级）口语-试卷 31 及答案解析(总分：6.00，做题时间：90 分钟)一、SECTION 1 INTERVIEW(总题数：1，分数：2.00)1.Task Sheet for Candidate A Task Sheet 1A: Marketing research: the importance of research to the company before taking actionB: Selling Tactice: the ways involved in promoting sellingC: Training across cultures: the i
2、mportance of learning different cultural responses to management education Task Sheet for Candidate B Task Sheet 2A: Sales promotion: how to measure promotional effectivenessB: Job interview: how to make a successful interview as a candidateC: Customer Service: how to build business to customer loya
3、lty（分数：2.00）_二、SECTION 2 MINI PRES(总题数：2，分数：4.00)2.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your
4、ideas.（分数：2.00）_3.Cooperation for a New Business Your company is international and very famous for chocolates. The CEO of another famous company wants to cooperate with your company in the breakfast cereal business. You have been asked to give your ideas on whether to start this business or not. Dis
5、cuss, and decide together: ?What kind of information you should know when you make the decision? ?What you are planning to do if you decide to start this business?（分数：2.00）_BEC 商务英语（高级）口语-试卷 31 答案解析(总分：6.00，做题时间：90 分钟)一、SECTION 1 INTERVIEW(总题数：1，分数：2.00)1.Task Sheet for Candidate A Task Sheet 1A: Ma
6、rketing research: the importance of research to the company before taking actionB: Selling Tactice: the ways involved in promoting sellingC: Training across cultures: the importance of learning different cultural responses to management education Task Sheet for Candidate B Task Sheet 2A: Sales promo
7、tion: how to measure promotional effectivenessB: Job interview: how to make a successful interview as a candidateC: Customer Service: how to build business to customer loyalty（分数：2.00）_正确答案：(正确答案：Interviewer: Now, I will give each of you three topics. You will have to choose one from them, prepare f
8、or it in one minute and talk about it for one minute. OK? Liu Juan, here are your topics. And here are yours, Fan Bin. You can make notes on the paper I gave you during your preparation. All right. Liu Juan, which topic are you going to talk about? Liu Juan: Id like to talk about A: Marketing Resear
9、ch. Interviewer: OK. You have one minute to talk. Fan Bin and I will listen to you. Fan Bin, after Liu Juans talk, you have to ask her a question. Now, Liu Juan, you may start. Ill stop you at the end of one minute. Liu Juan: Marketing research is very important to a company. As we know, marketing m
10、anagers should meet the needs of customers. If not, they will be punished severely by market. But some marketing managers are isolated in company offices and far from potential customers. They cannot keep up with all of the changes taking place in their markets. Marketing research can solve this pro
11、blem. It can get information about potential customers in order to guide marketing decisions. Through marketing research, managers can learn what customers think about and how they behave under some conditions. And defining the problem is the most important in the research process, because the best
12、research job on the wrong problem is a wasted effort. Managers can make decisions and take actions according to research findings, which will help managers make effective marketing strategy planning. Thus company can avoid wasting time and money caused by wrong decisions without research. Interviewe
13、r: Thank you. Its time. Now, Fan Bin, what is the question youd like to ask Liu Juan? Fan Bin: Liu Juan, could you give us some methods for obtaining information about customers when marketing research is made? Liu Juan: Well, questioning and observing are two basic methods for getting information a
14、bout customers. Interviewer: OK. Now, Fan Bin, its your turn. Which topic have you chosen, please? Fan Bin: Sales promotion. Interviewer: OK. You have one minute to talk. Liu Juan and I will listen to you. Liu Juan, after Fan Bins talk, you have to ask him a question. Now, Fan Bin, you may start. Il
15、l stop you at the end of one minute. Fan Bin: Promotion is a very important activity. in business that encourages the purchase of goods and services. It can provide information, stimulate demand and highlight values. A haunting question is how well the program of promotion works. Sometimes we are no
16、t sure whether promotion actually caused increased sales. Perhaps there are a lot of variables which have great impact on sales, however, in my opinion, the direct-sales approach is the most desired way to measure promotional effectiveness. And other indirect methods can also be used. Measuring pote
17、ntial customer readership is one way to measure effectiveness of sales promotion. In other words, we should know how many people actually saw the promotion and were aware of it? Researchers can send questionnaires to people to see what they can remember about the advertising program, such as the bra
18、nd name, the .price, and how it is used. Informing and impressing customers with advertisements is a very effective way to sales. Interviewer: Thank you. Time is up. Now, Liu Juan, what is the question youd like to ask Fan Bin? Liu Juan: You mentioned a lot of variables which affect sales. Could you
19、 list some? Fan Bin: Price, competitors actions, economic conditions, or change in consumer tastes will influence the sales. Interviewer: Thank you.)解析：二、SECTION 2 MINI PRES(总题数：2，分数：4.00)2.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a bus
20、iness topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.（分数：2.00）_解析：3.Cooperation for a New Business Your company is international and very famous for chocolates. The CEO of another famous company wants to coop
21、erate with your company in the breakfast cereal business. You have been asked to give your ideas on whether to start this business or not. Discuss, and decide together: ?What kind of information you should know when you make the decision? ?What you are planning to do if you decide to start this busi
22、ness?（分数：2.00）_正确答案：(正确答案：Interviewer: Well, Yang Yan and Yon Ming, the last part of this speaking test is a discussion task. Your discussion topic is on this task card. You have about 30 seconds to read it carefully. After you have read the task, you will have a discussion on the given topic. Your
23、discussion time is around three minutes. OK? Now read your task card. Well, can you start your discussion now? Im going to listen to you and then ask you to stop at the end of three minutes. Yang Yan: Well, in my opinion, we should do several things before we decide whether to start the business or
24、not. Most importantly, we should make a study of our cooperative company such as in what kind of business he engages and his sales. Then, we need to know whether the breakfast cereal business is very potential. I dont think its a very attractive market since many people, for example, Chinese people
25、in many cities, like to eat some nutritional foods in the morning in order to be energetic. Yan Ming: Well, I think we should do a lot of things ahead as well. Besides those things, we need to know whether our company has the ability to explore this market or not. I think, our company is quite famou
26、s for chocolate. We can take advantage of this and push some new, products. However, I dont agree with you that the breakfast cereal market is not quite attractive because nowadays the demand for convenience foods has increased. Many people want to save time. Hence, breakfast cereal is really a good
27、 choice. Yang Yan: I dont agree. Many Chinese foods are very easy and quick to make, too. Yah Ming: But many people in China have gradually accepted the breakfast cereal foods as well. And if we start this business, we shouldnt only aim at Chinese people for our company is an international company.
28、Many European people and American always eat bread with milk. Therefore, the breakfast cereal foods will interest them and meet their needs. Yang Yan: Ok, if our customers are not only Chinese customers, I agree to begin this business. After we start business, do you have any good ideas for the busi
29、ness? Yan Ming: Because there are many kinds of cereal products displayed in the supermarkets now, our products should be new and more attractive so as to be competitive. In my opinion, first of alt, we should clearly divide our market into five zones: Europe, Asia and Australia, Latin America, Nort
30、h America, and Africa and the Middle East according to their dietetic habits. Yang Yan: Right, I agree. At the same time, we should produce those breakfast cereal products on the basis of health and nutritional concerns because more and more people nowadays pay attention to the nutrition of the food
31、s more than other things. Yan Ming: Yea, some people even attach importance to ingredients rather than taste. Interviewer: Do you think that breakfast cereal foods are healthy for you? Yan Ming: I think they are convenient, healthy and tasty. Meanwhile, there are various ways to eat them. Sometimes,
32、 I put some breakfast cereal crisps in milk or in porridge. Sometimes, I eat them only. The cereal foods include many healthy ingredients. Yang Yan:For me, I dont think theyre as healthy as traditional Chinese foods. Although they include many healthy ingredients, there are also additives in them wh
33、ich are not very healthy for people. But I should admit that theyre more convenient. Interviewer: Do your parents or elder people in your family like to eat cereal foods for breakfast? Yah Ming: My parents like them but not very much. They eat them sometimes. Ive been abroad for a long time. I find
34、that no matter whether children or elder people abroad like breakfast cereal foods very much. Yang Yan: My parents like them and they eat them sometimes. They think that the breakfast cereal foods are very nutritious. Interviewer: Thank you, Yang Yah and Yan Ming. That is the end of the speaking test.)解析：
