1、BEC 商务英语（高级）口语-试卷 28 及答案解析(总分：6.00，做题时间：90 分钟)一、SECTION 1 INTERVIEW(总题数：1，分数：2.00)1.Task Sheet： A：Advertising：how to write a job advertisement B：Staff Management：how to set up an effective rewarding system C：Product Development：the factors involved in deciding when to launch a new product into the m
2、arket（分数：2.00）_二、SECTION 2 MINI PRES(总题数：2，分数：4.00)2.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare you
3、r ideas.（分数：2.00）_3.Build a website Your small shop wants to build a website. You have been asked to submit ideas on how to do business online. Discuss, and decide together:?feasibility of building a website for the shop?how to run the shop online（分数：2.00）_BEC 商务英语（高级）口语-试卷 28 答案解析(总分：6.00，做题时间：90 分
4、钟)一、SECTION 1 INTERVIEW(总题数：1，分数：2.00)1.Task Sheet： A：Advertising：how to write a job advertisement B：Staff Management：how to set up an effective rewarding system C：Product Development：the factors involved in deciding when to launch a new product into the market（分数：2.00）_正确答案：(正确答案：)解析：解析：A： Suggeste
5、d Ideas： ? First，you need to think about what kind of information is usually included in a job advertisement：name of the company，business scope of the company，job description(job title/position，responsibilities/functions)，requirements of candidates(qualification，computer skills，interpersonal skills，
6、language skills，how many years of work experience)，salary and benefits for the job，contact details(contact person，post address or email address，telephone number and fax number) ? Secondly，you need to organize the information into a good text，succinct but with enough information provided ? Thirdly，yo
7、u need to think about the format of the advertisement(egto print company logo on the advertisement，to highlight the job title，salary with bold letters)and try to make it look attractive B： Suggested Ideas： ? Firstit is important to make it clear to all staff the purposes for setting up the rewarding
8、 systemOnly when the staff is clear about the purposes of the rewarding system，will they work hard and strive for getting rewardsThe purposes for setting up the rewarding system may include the following： to encourage the staff to work hard to set good examples for the staff to learn from to select
9、staff for promotion to enhance overall work performance of the staff ? Secondly，it is important to let the staff know in what aspects of work they will be rewardedThese may include the following： always coming to and leaving work on time， not having been absent from work during the whole year， abidi
10、ng by company rules and regulations， completing work assignments efficiently completing annual work report and self-appraisal on time ? Thirdly，it is important to let the staff know in what ways they will be rewarded These may include the following： issuing a company certificate providing a holiday
11、week with pay providing a bonus C： These factors may include the following： ? Market maturity：whether the market is ready for the new product，at what time the market will be ready ? Market analysis：how large the market will be，whether the new product will make profit，who will be the target customers
12、，analysis of the target customers in terms of their sex，age，income，etc ? Publicity about the new product：whether the general public knows anything about the new product，what can be done for publicizing the new product：organizing a news conference，making advertisements on TV/radio，or in newspapers/ma
13、gazines，giving out free samples of the new product ? Cost for the new product：cost of raw materials(1aunch the new product when prices of raw materials are not high or not increasing)，overhead cost，cost of advertising，cost of packaging，cost of transport，etc ? Similar products produced by competitors
14、：whether there are such products in the market；how big is the market for such products；whether there will be room in the market for our new product二、SECTION 2 MINI PRES(总题数：2，分数：4.00)2.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business
15、 topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.（分数：2.00）_解析：3.Build a website Your small shop wants to build a website. You have been asked to submit ideas on how to do business online. Discuss, and decide t
16、ogether:?feasibility of building a website for the shop?how to run the shop online（分数：2.00）_正确答案：(正确答案：Interviewer: Well, Liming and Liulili, the last part of this speaking test is a discussion task. Your discussion topic is on this task card. You have about 30 seconds to read it carefully. After yo
17、u have read the task, you will have a discussion on the given topic. Your discussion time is around three minutes. OK? Now read your task card. Well, can you start your discussion now? Im going to listen to you and then ask you to stop at the end of three minutes. Liulili: Well, a new era is upon us
18、. The Internet is fundamentally changing customer value propositions, service-and-fulfillment models and coot structures. I think that the Internet is a tremendously new place to do business. Its the first new place where anybody can go to explore marketing. Its also a new medium. Its a totally new
19、unexplored creative area for people. We can use it as a selling tool. We can see it used very creatively as an advertising tool, as a marketing tool, as a communications tool. I think its really a fascinating new place for people to explore. Wed better grasp the chance. Liming: Yes, you are right. T
20、he internet is giving business, especially small business owners a big opportunity and special advantage. Pal online business facilitates communication, collaboration, and the sharing of knowledge with: customers, employees, partners and suppliers. Sales on the Internet helps small business compete
21、in the world market. The Internet market is a many-to-many channel, which provides many customers with information about many suppliers. This distinguishes it from extranets and similar arrangements which provide many of the same services but serve a single seller or buyer. And with Internet you are
22、 not limited to state or national boundaries. The whole world is your customer base. It is really amazing. I bet people on the Web tend to order more. Liulifi: I think so. People on the Web tend to be adventurous anyway. People who might never have thought of ordering hot and spicy foods, because th
23、ey see it on the Web, take the opportunity to do it. Its something thats never occurred to them, but its something totally new. Liming: And now it is up to us to come up with the way of dividing our products up, and arrange them in a logical pattern for customers to follow. Otherwise customers may s
24、pend a long time searching, and never find out the information they needed. So we can divide them up in some logical ways. Liulili: Good idea. Wed better provide convenience and our wonderful service to our customers. Liming: Net market makes it easier for buyers to evaluate sources, prices and deli
25、very alternatives. Instant choice, easy comparisons, immediate fulfillment will help to shift the balance of power to the buyers. Interviewer: Do you have any suggestion to small businesses who are considering having a web presence? Liulili: To start a business on the Internet, there are lots of thi
26、ngs that you need to think about. For example, if youre selling something, you have to remember that youre now a worldwide company. You will be shipping overseas. You will get order from overseas. Be prepared for that. Liming: And customers on the Net are much more likely to want to contact you than
27、 any sort of catalog business. Most catalog businesses have very little contact with their customers. Bu e-mail is easy. They can e-mail you questions Customers feel more comfortable doing it. So you have to be prepared to spend a fair amount of time responding to them. Interviewer: Do you think a w
28、ebsite enables you to get more businesses? Liming: Yes, that really works for a very small shop. We can have our customers all over the world. With the website, we can get orders from all over the world. We have a guy from Germany who ordered for a friend in U. S. We have a guy from England who send
29、s gifts to his family in China. Thats something that small retail establishment could never do in any other way. Liulili: Business online gives small business a big advantage over the typical retail establishment. Now with the Internet, everything is done right from the comfort of the consumers home, without going to store, which avoids traffic jam and some troubles. They simply point and click. They like to do that, so more businesses are possible. Interviewer: Thank you, Liming and Liulili. That is the end of the speaking test)解析：
