1、MBA 联考-英语(二)-9 (1)及答案解析(总分：100.00，做题时间：90 分钟)一、Section Use of Eng(总题数：1，分数：10.00)Comparisons were drawn (1) the development of television in the 20th century and the diffusion of printing in the 15th and 16th centuries. Yet much had happened 21. As was discussed before, it was not (2) the 19th centu
2、ry that the newspaper became the dominant pre-electronic (3) , following in the wake of the pamphlet and the book and in the (4) of the periodical. It was during the same time that the communications revolution (5) up, beginning with transport, the railway, and leading (6) through the telegraph, the
3、 telephone, radio, and motion pictures (7) the 20th-century world of the motor car and the airplane. Not everyone sees that process in (8) . It is important to do so.It is generally recognized, (9) , that the introduction of the computer in the early 20th century, (10) by the invention of the integr
4、ated circuit during the 1960s, radically changed the process, (11) its impact on the media was not immediately (12) . As time went by, computers became smaller and more powerful, and they became “personal“ too, as well as (13) , with display becoming sharper and storage (14) increasing. They were th
5、ought of, like people, (15) generations, with the distance between generations much (16) .It was within the computer age that the term “information society“ began to be widely used to describe the (17) within which we now live. The communications revolution has (18) both work and leisure and how we
6、think and feel both about place and time, but there have been (19) views about its economic, political, social and cultural implications. “Benefits“ have been weighed (20) “harmful“ outcomes. And generalizations have proved difficult.（分数：10.00）(1).A. between B. before C. since D. later（分数：0.50）A.B.C
7、.D.(2).A. after B. by C. during D. until（分数：0.50）A.B.C.D.(3).A. means B. method C. medium D. measure（分数：0.50）A.B.C.D.(4).A. process B. company C. light D. form（分数：0.50）A.B.C.D.(5).A. gathered B. speeded C. worked D. picked（分数：0.50）A.B.C.D.(6).A. on B. out C. over D. off（分数：0.50）A.B.C.D.(7).A. of B.
8、for C. beyond D. into（分数：0.50）A.B.C.D.(8).A. concept B. dimension C. effect D. perspective（分数：0.50）A.B.C.D.(9).A. indeed B. hence C. however D. therefore（分数：0.50）A.B.C.D.(10).A. brought B. followed C. stimulated D. characterized（分数：0.50）A.B.C.D.(11).A. unless B. since C. lest D. although（分数：0.50）A.B
9、.C.D.(12).A. apparent B. desirable C. negative D. plausible（分数：0.50）A.B.C.D.(13).A. institutional B. universal C. fundamental D. instrumental（分数：0.50）A.B.C.D.(14).A. ability B. capability C. capacity D. faculty（分数：0.50）A.B.C.D.(15).A. by means of B. in terms of C. with regard to D. in line with（分数：0
10、.50）A.B.C.D.(16).A. deeper B. fewer C. nearer D. smaller（分数：0.50）A.B.C.D.(17).A. context B. range C. scope D. territory（分数：0.50）A.B.C.D.(18).A. regarded B. impressed C. influenced D. effected（分数：0.50）A.B.C.D.(19).A. competitive B. controversial C. distracting D. irrational（分数：0.50）A.B.C.D.(20).A. ab
11、ove B. upon C. against D. with（分数：0.50）A.B.C.D.二、Section Reading Co(总题数：0，分数：0.00)三、Part A(总题数：0，分数：0.00)四、Text 1(总题数：1，分数：10.00)We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as “regular“ coff
12、ee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales
13、 went into a slight decline (衰退) when freeze-dried coffees were introduced (stage of decline).The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not d
14、ecline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military?Market modification also means searching for increase
15、d usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new
16、 users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.（分数：10.00）(1).According to the passage, when peo
17、ple grow fond of one particular brand of a product, its sales will _.A. decrease gradually B. remain at the same levelC. become unstable D. improve enormously（分数：2.00）A.B.C.D.(2).The first paragraph tells us that a new product is _.A. not easily accepted by the public B. often inferior to old ones a
18、t firstC. often more expensive than old ones D. usually introduced to satisfy different tastes（分数：2.00）A.B.C.D.(3).Marketers need to know which of the four stages a product is in so as to _.A. promote its production B. work out marketing policiesC. speed up its life cycle D. increase its popularity（
19、分数：2.00）A.B.C.D.(4).The author mentions the example of “backpacks“ (Line 4, Para. 2) to show the importance of _.A. pleasing the young as well as the old B. increasing usage among studentsC. exploring new market sections D. serving both military and civil needs（分数：2.00）A.B.C.D.(5).In order to recove
20、r their share of the world market, U. S. auto makers are _.A. improving product quality B. increasing product featuresC. modernizing product style D. re-positioning their product in the market（分数：2.00）A.B.C.D.五、Text 2(总题数：1，分数：10.00)When it comes to the slowing economy, Ellen Spero isnt biting her n
21、ails just yet. But the 47- year-old manicurist isnt cutting, filling or polishing as many nails as shed like to, either. Most of her clients spend $12 to $50 weekly, but last month two longtime customers suddenly stopped showing up. Spero blames the softening economy. “Im a good economic indicator,“
22、 she says. “I provide a service that people can do without when theyre concerned about saving some dollars.“ So Spero is downscaling, shopping at middle-brow Dillards department store near her suburban Cleveland home, instead of Neiman Marcus. “I dont know if other clients are going to abandon me, t
23、oo“, she says.Even before Alan Greenspans admission that Americas red-hot economy is cooling, lots of working folks had already seen signs of the slowdown themselves. From car dealerships to Gap outlets, sales have been lagging for months as shoppers temper their spending. For retailers, who last ye
24、ar took in 24 percent of their revenue between Thanksgiving and Christmas, the cautious approach is coming at a crucial time. Already, experts say, holiday sales are off 7 percent from last years pace. But dont sound any alarms just yet. Consumers seem only concerned, not panicked, and many say they
25、 remain optimistic about the economys long-term prospects, even as they do some modest belt- tightening.Consumers say theyre not in despair because, despite the dreadful headlines, their own fortunes still feel pretty good. Home prices are holding steady in most regions. In Manhattan, “theres a new
26、gold rush happening in the $4 million to $10 million range, predominantly fed by Wall Street bonuses,“ says broker Barbara Corcoran. In San Francisco, prices are still rising even as frenzied overbidding quiets. “Instead of 20 to 30 offers, now maybe you only get two or three,“ says John Tealdi, a B
27、ay Area real-estate broker. And most folks still feel pretty comfortable about their ability to find and keep a job.Many folks see silver linings to this slowdown. Potential home buyers would cheer for lower interest rates. Employers wouldnt mind a little fewer bubbles in the job market. Many consum
28、ers seem to have been influenced by stock-market swings, which investors now view as a necessary ingredient to a sustained boom. Diners might see an upside, too. Getting a table at Manhattans hot new Alain Ducasse restaurant need to be impossible. Not anymore. For that, Greenspan thus, the economy b
29、ecomes a self-sustaining and self-maintaining machine, consistently and constantly achieving the best possible result.The free market economy is entirely based on the principle of supply and demand. Under this concept, consumers decide for themselves which companies will stay in business, voting wit
30、h their dollars by spending on those businesses they consider most worthy. By doing so, those companies that are best liked, or most in demand, are granted the privilege of supplying the goods and services that consumers pay for. In that sense, efficiency is achieved. For those companies that best p
31、erform to the expectations of consumers are left prosperous in the market, while their less efficient counterparts simply die out of the market, starved of the dollars of consumers who simply prefer not to buy their products.（分数：15.00）_十、Section Writing(总题数：0，分数：0.00)十一、Part A(总题数：1，分数：10.00)2.1. yo
32、ur educational background.2. your working experience.3. why do you think that you are capable for the work?（分数：10.00）_十二、Part B(总题数：1，分数：15.00)3.1. Describe the differences of the income sources between Chinese and American students.2. Analyze possible reasons for these differences.3. Predicate futu
33、re tendency. Source of income Percentage of Total IncomeParentsPan-time jobFellowship or ScholarshipAmerican studentsChinese students50%90%35%5%15%5%（分数：15.00）_MBA 联考-英语(二)-9 (1)答案解析(总分：100.00，做题时间：90 分钟)一、Section Use of Eng(总题数：1，分数：10.00)Comparisons were drawn (1) the development of television in
34、the 20th century and the diffusion of printing in the 15th and 16th centuries. Yet much had happened 21. As was discussed before, it was not (2) the 19th century that the newspaper became the dominant pre-electronic (3) , following in the wake of the pamphlet and the book and in the (4) of the perio
35、dical. It was during the same time that the communications revolution (5) up, beginning with transport, the railway, and leading (6) through the telegraph, the telephone, radio, and motion pictures (7) the 20th-century world of the motor car and the airplane. Not everyone sees that process in (8) .
36、It is important to do so.It is generally recognized, (9) , that the introduction of the computer in the early 20th century, (10) by the invention of the integrated circuit during the 1960s, radically changed the process, (11) its impact on the media was not immediately (12) . As time went by, comput
37、ers became smaller and more powerful, and they became “personal“ too, as well as (13) , with display becoming sharper and storage (14) increasing. They were thought of, like people, (15) generations, with the distance between generations much (16) .It was within the computer age that the term “infor
38、mation society“ began to be widely used to describe the (17) within which we now live. The communications revolution has (18) both work and leisure and how we think and feel both about place and time, but there have been (19) views about its economic, political, social and cultural implications. “Be
39、nefits“ have been weighed (20) “harmful“ outcomes. And generalizations have proved difficult.（分数：10.00）(1).A. between B. before C. since D. later（分数：0.50）A. B.C.D.解析：解析 本题考察对上下文句意的理解。第 1 句指出：人们常拿 20 世纪电视的发展同十五六世纪印刷术的普及做比较。第 2 句承上转折，但在(十五六世纪到 20 世纪)这段时间内发生了许多事，强调两者是不能相提并论的。4 个选项都是时间副词，但只有 between.A a
40、nd.B 结构，表示介于某两个时间或地点之间的时间或地点，此时 between=in between，adv.(2).A. after B. by C. during D. until（分数：0.50）A.B.C.D. 解析：解析 until 表示“直到才”，在 it was not until+时间 that+句子中，句中谓语动词用一般过去时，句意为：直到 19 世纪，报纸才成为主要媒介。如果使用 by，则句子时态应改为完成时，即“by the 19th century the newspaper had become the dominant medium”。在 19 世纪之前，报纸已成为
41、主要媒介。而选项 A、C 均不符合历史事实，报纸就是在 19 世纪开始发展成为主要媒介的。(3).A. means B. method C. medium D. measure（分数：0.50）A.B.C. D.解析：解析 Medium 是媒体、媒介的意思，复数形式为 media，mass media 指大众传媒，大众传播工具(尤指电视、报纸、无线电等)，考生往往熟知 media，却不知道其单数形式 medium。(4).A. process B. company C. light D. form（分数：0.50）A.B. C.D.解析：解析 从 the pamphlet 和 the book
42、 推断 the periodical 应该也是和 newspaper 处于并列关系。In the company of sth. =together with 表示“与一起”的意思。全句意思为：继宣传小册子和书本之后，直到 19 世纪，报纸才同杂志一起，成为电子时代之前的主要媒体。(5).A. gathered B. speeded C. worked D. picked（分数：0.50）A.B. C.D.解析：解析 Speed up 为不及物动词短语，意为“加速”，只有此选项符合题意，全句意为：通信革命也是在 19 世纪加速发展，从铁路运输开始，经过电报、电话、无线电和电影，直到 20 世纪
43、的摩托车和飞机。Gather 意为“聚集”；work up 一般作及物动词短语，如：work up a business 拓展业务，work up the feelings of an audience 煽动听众情绪；pick up 意为“拾起，捡起”。(6).A. on B. out C. over D. off（分数：0.50）A. B.C.D.解析：解析 On 表示“进展，向前，继续活动”，是一个持续的状态，与句意“从铁路运输开始，一直经过一系列的发明(电报、电话)”相符。短语 lead off 是“开始”的意思，与句意不符。(7).A. of B. for C. beyond D. i
44、nto（分数：0.50）A.B.C.D. 解析：解析 该句从“the communications revolution”开始的主要骨干为：the revolution speeded up，beginning with.，and leading on through.，.，into the 20th-century world of.(8).A. concept B. dimension C. effect D. perspective（分数：0.50）A.B.C.D. 解析：解析 短语 in perspective=in the right perspective，意为“以正确的观点；正确
45、地”，这句话意思是：“并不是每个人都能正确地看待这一进程。”In concept“在概念上”，in effect 则指“规则、法律仍在实施中，仍然有效”，或指“in fact，actually”，都与句意不符。(9).A. indeed B. hence C. however D. therefore（分数：0.50）A.B.C. D.解析：解析 从上下文句意推断，上文强调“并不是每个人都能正确地看待这一进程”，这里却说“20世纪初电子计算机的出现以及 20 世纪 60 年代集成电路的发明极大地改变了这一进程，这一点为大家所公认”。很显然这里是一种转折关系，只有 however 符合题意，in
46、deed 表示强调，hence 和 therefore 则是顺承的关系(因此，所以)。(10).A. brought B. followed C. stimulated D. characterized（分数：0.50）A.B. C.D.解析：解析 从上下文时间关系上推断，20 世纪 60 年代集成电路的发明应该是在 20 世纪初电子计算机的使用之后，因此用“followed by”，而 brought by 则指带来，stimulated by 指刺激了的产生，明显颠倒了两者之间的前后关系，characterized by 则是说是的特征，也与事实不符。(11).A. unless B. s
47、ince C. lest D. although（分数：0.50）A.B.C.D. 解析：解析 由上下文句意推断，前半句“20 世纪初电子计算机的出现以及 20 世纪 60 年代集成电路的发明极大地改变了这一进程，这一点为大家所公认”，是对计算机的肯定，而后半句“它对媒体的影响并不是立竿见影”，两句之间应是转折的关系，故选 although。Unless“除非”，since“由于”，lest“以免”，都不符合逻辑关系。(12).A. apparent B. desirable C. negative D. plausible（分数：0.50）A. B.C.D.解析：解析 结合上题分析，应选 A
48、，即“尽管计算机对媒体的影响并不是立竿见影，人们却公认”选 desirable、negative 都与上下文逻辑联系相悖，plausible 是“可行的”，与 impact“影响”不能搭配。(13).A. institutional B. universal C. fundamental D. instrumental（分数：0.50）A. B.C.D.解析：解析 Institutional(社会机构的；公共场合的)与 personal 形成相对的关系，意指计算机不仅为个人广泛使用，也被社会机构广泛采用。从 as well as 推断，所填单词应与 personal“个人化的”形成一种对应关系，而 universal“普遍性的”、fundamental“基础性的”、instrumental“工具性的”都不能满足这种关系。(14).A. ability B. capability C. capacity D. faculty（分数：0.50）A.B.C. D.解析：解析 Ability 一般指有生命的人，动物的能力；capability 指人具体做某事的能力，含“能否胜任某项工作”的意思；而 faculty 则指人的才能、能力，如 the
