1、MBA 联考-英语(二)-11 (1)及答案解析(总分：100.00，做题时间：90 分钟)一、BSection Use o(总题数：1，分数：10.00)Directions: Read the following text. Choose the best word (s) for each numbered blank and mark A, B, C or D.Comparisons were drawn U U 1 /U /Uthe development of television in the 20th century and the diffusion of printing
2、in the 15th and 16th centuries. Yet much had happened 21. As was discussed before, it was not U U 2 /U /Uthe 19th century that the newspaper became the dominant pre-electronic U U 3 /U /U, following in the wake of the pamphlet and the book and in the U U 4 /U /Uof the periodical. It was during the s
3、ame time that the communications revolution U U 5 /U /Uup, beginning with transport, the railway, and leading U U 6 /U /Uthrough the telegraph, the telephone, radio, and motion pictures U U 7 /U /Uthe 20th-century world of the motor car and the airplane. Not everyone sees that process in U U 8 /U /U
4、. It is important to do so.It is generally recognized, U U 9 /U /U, that the introduction of the computer in the early 20th century, U U 10 /U /Uby the invention of the integrated circuit during the 1960s, radically changed the process, U U 11 /U /Uits impact on the media was not immediately U U 12
5、/U /U. As time went by, computers became smaller and more powerful, and they became “personal“ too, as well as U U 13 /U /U, with display becoming sharper and storage U U 14 /U /Uincreasing. They were thought of, like people, U U 15 /U /Ugenerations, with the distance between generations much U U 16
6、 /U /U.It was within the computer age that the term “information society“ began to be widely used to describe the U U 17 /U /Uwithin which we now live. The communications revolution has U U 18 /U /Uboth work and leisure and how we think and feel both about place and time, but there have been U U 19
7、/U /Uviews about its economic, political, social and cultural implications. “ Benefits“ have been weighed U U 20 /U /U“harmful“ outcomes. And generalizations have proved difficult.（分数：10.00）(1). A. between B. before C. since D. later（分数：0.50）A.B.C.D.(2). A. after B. by C. during D. until（分数：0.50）A.B
8、.C.D.(3). A. means B. method C. medium D. measure（分数：0.50）A.B.C.D.(4). A. process B. company C. light D. form（分数：0.50）A.B.C.D.(5). A. gathered B. speeded C. worked D. picked（分数：0.50）A.B.C.D.(6). A. on B. out C. over D. off（分数：0.50）A.B.C.D.(7). A. of B. for C. beyond D. into（分数：0.50）A.B.C.D.(8). A. c
9、oncept B. dimension C. effect D. perspective（分数：0.50）A.B.C.D.(9). A. indeed B. hence C. however D. therefore（分数：0.50）A.B.C.D.(10). A. brought B. followed C. stimulated D. characterized（分数：0.50）A.B.C.D.(11). A. unless B. since C. lest D. although（分数：0.50）A.B.C.D.(12). A. apparent B. desirable C. nega
10、tive D. plausible（分数：0.50）A.B.C.D.(13). A. institutional B. universal C. fundamental D. instrumental（分数：0.50）A.B.C.D.(14). A. ability B. capability C. capacity D. faculty（分数：0.50）A.B.C.D.(15). A. by means of B. in terms of C. with regard to D. in line with（分数：0.50）A.B.C.D.(16). A. deeper B. fewer C.
11、 nearer D. smaller（分数：0.50）A.B.C.D.(17). A. context B. range C. scope D. territory（分数：0.50）A.B.C.D.(18). A. regarded B. impressed C. influenced D. effected（分数：0.50）A.B.C.D.(19). A. competitive B. controversial C. distracting D. irrational（分数：0.50）A.B.C.D.(20). A. above B. upon C. against D. with（分数：
12、0.50）A.B.C.D.二、BSection Readi(总题数：0，分数：0.00)三、BPart A/B(总题数：4，分数：40.00)Directions: Read the following four passages. Answer the questions below by choosing A, B, C or D.We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people d
13、id not like it as well as “regular“ coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sale
14、s leveled off (stage of maturity). Sales went into a slight decline (衰退) when freeze-dried coffees were introduced (stage of decline).The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product
15、 life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military?Market modifi
16、cation also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.Another product extension strategy is called product modification. It involves changing product qu
17、ality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.（分数：10.0
18、0）(1).According to the passage, when people grow fond of one particular brand of a product, its sales will _. A. decrease gradually B. remain at the same level C. become unstable D. improve enormously（分数：2.00）A.B.C.D.(2).The first paragraph tells us that a new product is _. A. not easily accepted by
19、 the public B. often inferior to old ones at first C. often more expensive than old ones D. usually introduced to satisfy different tastes（分数：2.00）A.B.C.D.(3).Marketers need to know which of the four stages a product is in so as to _. A. promote its production B. work out marketing policies C. speed
20、 up its life cycle D. increase its popularity（分数：2.00）A.B.C.D.(4).The author mentions the example of “backpacks“ (Line 4, Para. 2) to show the importance of _. A. pleasing the young as well as the old B. increasing usage among students C. exploring new market sections D. serving both military and ci
21、vil needs（分数：2.00）A.B.C.D.(5).In order to recover their share of the world market, U. S. auto makers are _. A. improving product quality B. increasing product features C. modernizing product style D. re-positioning their product in the market（分数：2.00）A.B.C.D.When it comes to the slowing economy, Ell
22、en Spero isnt biting her nails just yet. But the 47-year-old manicurist isnt cutting, filling or polishing as many nails as shed like to, either. Most of her clients spend $12 to $50 weekly, hut last month two longtime customers suddenly stopped showing up. Spero blames the softening economy. “Im a
23、good economic indicator,“ she says. “I provide a service that people can do without when theyre concerned about saving some dollars. “ So Spero is downscaling, shopping at middle-brow Dillards department store near her suburban Cleveland home, instead of Neiman Marcus. “I dont know if other clients
24、are going to abandon me, too“ , she says.Even before Alan Greenspans admission that Americas red-hot economy is cooling, lots of working folks had already seen signs of the slowdown themselves. From car dealerships to Gap outlets, sales have been lagging for months as shoppers temper their spending.
25、 For retailers, who last year took in 24 percent of their revenue between Thanksgiving and Christmas, the cautious approach is coming at a crucial time. Already, experts say, holiday sales are off 7 percent from last years pace. But dont sound any alarms just yet. Consumers seem only concerned, not
26、panicked, and many say they remain optimistic about the economys long-term prospects, even as they do some modest belt-tightening.Consumers say theyre not in despair because, despite the dreadful headlines, their own fortunes still feel pretty good. Home prices are holding steady in most regions. In
27、 Manhattan, “theres a new gold rush happening in the $4 million to $10 million range, predominantly fed by Wall Street bonuses, “ says broker Barbara Corcoran. In San Francisco, prices are still rising even as frenzied overbidding quiets. “Instead of 20 to 30 offers, now maybe you only get two or th
28、ree,“ says john Deadly, a Bay Area real-estate broker. And most folks still feel pretty comfortable about their ability to find and keep a job.Many folks see silver linings to this slowdown. Potential home buyers would cheer for lower interest rates. Employers wouldnt mind a little fewer bubbles in
29、the job market. Many consumers seem to have been influenced by stock-market swings, which investors now view as a necessary ingredient to a sustained boom. Diners might see an upside, too. Getting a table at Manhattans hot new Alain Ducasse restaurant need to be impossible. Not anymore. For that, Gr
30、eenspan both yielded to the normal wearing out of the body after a long and full life. Their homes happened to be near each other, so I paid condolence (吊唁) calls on the two families on the same afternoon.At the first home, the son of the deceased (已故的) woman said to me, “if only I had sent my mothe
31、r to Florida and gotten her out of this cold snow, she would be alive today. Its my fault that she died. “ At the second home, the son of the other deceased woman said, “if only I hadnt insisted on my mothers going to Florida, she would be alive today. That long airplane ride, the abrupt change of c
32、limate, was more than she could take. Its my fault that shes dead. “When things dont turn out as we would like them to, it is very tempting to assume that had we done things differently, the story would have had a happier ending. Priests know that any time there is a death, the survivors will feel g
33、uilty. Because the course of action they took turned out badly, they believe that the opposite course-keeping mother at home, postponing the operationwould have turned out better. After all, how could it have turned out any worse?There seem to be two elements involved in our readiness to feel guilt.
34、 The first is our pressing need to believe That the world makes sense, that there is a cause for every effect and a reason for everything that happens. That leads us to find patterns and connections both where they really exist and where they exist only in our minds.The second element is the notion
35、that we are the cause of what happens, especially the bad things that happen. It seems to be a short step from believing that every event has a cause to believing that every disaster is our fault. The roots of this feeling may lie in our childhood. Psychologists speak of the infantile myth of omnipo
36、tence (万能). A baby comes to think that the world exists to meet his needs, and that he makes everything happen in it. He wakes up in the morning and summons the rest of the world to its tasks. He cries, and someone comes to attend to him. When he is hungry, people feed him, and when he is wet, peopl
37、e change him. Very often, we do not completely outgrow that infantile notion that our wishes cause things to happen.（分数：10.00）(1).What is said about the two deceased elderly women? A. they lived out a natural life B. they died due to lack of care by family members C. they died of exhaustion after th
38、e long plane ride D. they werent accustomed to the change in weather（分数：2.00）A.B.C.D.(2).The author had to conduct the two womens funerals probably because _. A. he had great sympathy for the deceased B. he wanted to console the two families C. he was priest of the local church D. he was an official
39、 from the community（分数：2.00）A.B.C.D.(3).People feel guilty for the deaths of their loved ones because _. A. they believe that they were responsible B. they had neglected the natural course of events C. they couldnt find a better way to express their grief D. they didnt know things often turn out in
40、the opposite direction（分数：2.00）A.B.C.D.(4).In the context of the passage, “.the world makes sense“ (line 2, para, 4) probably means that _. A. we have to be sensible in order to understand the world B. everything in the world is predetermined C. theres an explanation for everything in the world D. t
41、he world can be interpreted in different ways（分数：2.00）A.B.C.D.(5).People have been made to believe since infancy that _. A. every story should have a happy ending B. their wishes are the cause of everything that happens C. life and death is an unsolved mystery D. everybody is at their command（分数：2.0
42、0）A.B.C.D.四、BPart B/B(总题数：1，分数：10.00)Directions: You are going to read a list of headings and a text about a park naturalist. Choose a heading from the list A-G that best fits the meaning of each numbered part of the text. The first paragraph of the text is not numbered. There is two extra headings
43、which you do not need to use.A. Becoming a Naturalist.B. Seeing Wonder in the Ordinary.C. A Changing Role.D. Disgusting and Embarrassing Moments.E. What does a Park Naturalist Do?F. What does It Take to Be a Park Naturalist?G. Management Decisions Invloved.I have the best job in the Wisconsin State
44、Park System. As a park naturalist at Peninsula State Park, I am busy writing reports, creating brochures about trees or flowers, and sometimes visiting schools. And, of course, I make sure Peninsulas feathered friends are well fed.U U 1 /U /UAs a park naturalist I am a writer, a teacher, a historian
45、 and, if not a social worker, at least an instructor for young people interested in the environment. I love the diversity of my job. Every day is different. Most tasks require creativity. Now that I am an experienced naturalist, I have the freedom to plan my own day and make decisions about the type
46、s of programs that we offer at Peninsula.U U 2 /U /UIn my first naturalist job, I spent four out of five days leading school field trips and visiting classrooms. As a state park naturalist I still work with students, but more often lead programs like bird walks, nature crafts, outdoor skills, and tr
47、ail hikes. I also find myself increasingly involved in management decisions. For example, sometimes the park naturalist is the person who knows where rare orchids grow or where ravens nest. When decisions are made about cutting trees, building trails, or creating more campsites, naturalists are asked to give the “ecological perspective“U U 3 /U /UPerhaps the grossest thing Ive done as a naturalist is to boil animal skulls. Visitors like seeing bones and skins-at least after they have been cleaned up! Onc
