1、电子商务英语自考题真题 2016 年 10 月及答案解析(总分：100.00，做题时间：90 分钟)1.Many people believe that one of the keys to success on the Internet is coming up with a business plan that targets a very _ market rather than a broad market.（分数：1.00）A.specificB.smallC.peculiarD.shallow2.Being on the Web means your business will b
2、e _ to an international audience.（分数：1.00）A.invisibleB.hiddenC.happeningD.visible3.Many sites provide a long list of products _ lump them behind a search button, making it difficult to find them.（分数：1.00）A.either.or.B.not only.but also.C.neither.nor.D.as well.as.4.Write clearly and prominently all t
3、he sales and after-sales support terms so as to avoid _.（分数：1.00）A.understandingB.confusionC.businessD.discussion5.The instances of online credit card _ and hacking are increasing.（分数：1.00）A.lossB.thievesC.theftD.use6.The manual process of classifying material on the Web takes _ too much time.（分数：1.
4、00）A.upB.inC.onD.of7.Searching by _ is the most common method of using a search engine.（分数：1.00）A.abstractB.titleC.authorD.keyword8.As people become even _ patient with messages and content they don“t want, precision targeting will become even more vital.（分数：1.00）A.moreB.mostC.lessD.lest9.A firewall
5、 _ unauthorized access to your computer.（分数：1.00）A.hidesB.protectsC.blocksD.helps10.You can use your mobile phones to _ the check, adding money to your account.（分数：1.00）A.skipB.scanC.cashD.keep三、Passage 1(总题数：1，分数：8.00)Virtually all e-commerce sites accept credit cards as their primary form of payme
6、nt. To accept credit card, you need a merchant account with a hank. A payment gateway is simply a service which connects your Web site with the hank. While there“s a bit more to it than that, in essence that“s all it isa way to take payments online. There are three basic types of payment gateways. T
7、he first is an API ( Application Programming Interface). This means that the customer never sees the payment gateway Web siteyour shopping cart talks to it seamlessly in the background. This is generally the best option as it“s a transparent experience for the shopper, rather than being transferred
8、to another site at the crucial moment of taking the money. The second type is a third-party payment gateway. The customer starts the checkout process on your site, but completes payment on the payment gateway site. While this can be simpler to set up in some cases, the experience is unsettling for t
9、he customers, and you“ll probably lose a few sales. Some third-party payment gateways allow you to customize the page design. There are also integrated payment gateways. In this scenario, you don“t need a merchant account from your bank-the payment gateway does everything for you. For start-up busin
10、esses, this can be an easy start. Generally the fees are higher for an integrated service, but the trade-off is simplicity for the shop owner. The best known integrated gateways are PayPal and 2Checkout.（分数：8.00）(1).Almost all e-commerce sites accept _ as their primary form of payment.（分数：2.00）A.deb
11、it cardsB.credit cardsC.moneyD.checks(2).A payment gateway is simply a service which connects your Web site with the _.（分数：2.00）A.bankB.customerC.companyD.world(3).With a third-party payment gateway, the customer starts the checkout process _, and completes the payment on the payment gateway site.（分
12、数：2.00）A.at the bank counterB.in the credit card accountC.on your Web siteD.through a third person(4).As _ does everything for you, it can be an easy start for start-up businesses.（分数：2.00）A.the third-party payment gatewayB.the integrated payment gatewayC.the Application Programming InterfaceD.the m
13、erchant account四、Passage 2(总题数：1，分数：6.00)In electronic commerce, a reputation for honest dealing will be a valuable competitive advantage. Customers can easily share their praises and criticisms about transaction experiences online. Governments, too, may compete to be trusted. For instance, customer
14、s ordering medicines on-line may prefer to buy from the United States because they trust the rigorous screening of the Food and Drug Administration or they may decide that the FDA“s rules are too strict and buy from Switzerland instead. Customers will still need to use their judgment. But precisely
15、because the technology is new, electronic shoppers are likely for a while to be a lot more cautious than customers of the normal sort. And the new technology will also make it easier for them to complain when a company lets them down. In this way, at least, the advent (到来，出现) of cyberspace may argue
16、 for fewer consumer protection laws, not more.（分数：6.00）(1).According to the passage, what is a valuable competitive advantage in e-commerce?（分数：2.00）A.new technologyB.governmentC.an honest reputationD.FDA“s rules(2).We can infer from the passage that in licensing new drugs the FDA in the United Stat
17、es is _.（分数：2.00）A.very quickB.very cautiousC.very slowD.rather careless(3).If a customer buys something that does not meet his expectation, what is probably the advantage of dealing through e-commerce over the present normal one?（分数：2.00）A.It will be easier for him to return the goods he is not sat
18、isfied.B.It will be easier for him to attain the refund from the seller.C.It will be easier for him to get his complaints heard by other consumers.D.It will be easier for him to complain about this to the government.五、Passage 3(总题数：1，分数：6.00)Wal-Mart“s online experience is proof that success in the
19、brick and mortar world doesn“t create corresponding success in e-commerce. Offline, Wal-Mart is a sprawling giant, the world“s largest retailer. Its US stores number 3,300 and it employs more than one million workers, which means about one out of every 300 Americans is a Wal-Mart employee. Wal-Mart“
20、s dominant place in offline retail might be expected to provide it with top dog e-commerce status. But analysts say Walmart. corn is distinctly back of the pack in terms of total online sales. Wal-Mart“s offline retail success isn“t replicated online because, says Spieler, “that“s not where their cu
21、stomer base is.“ She notes the typical online shopper is a very different creature than the typical Wal-Mart customer. “People who shop at Wal-Mart like to go to the store,“ she says. “Wal-Mart caters more to people with large families and people who aren“t in much of a hurry.“（分数：6.00）(1).What is t
22、he meaning of “brick and mortar world“ ?（分数：2.00）A.厂房B.瓦片和泥浆C.实体店D.网店(2).“Wal-Mart“s offline retail success isn“t replicated online“ means _.（分数：2.00）A.offline sales is a failureB.online sales is a failureC.online sales is more successfulD.offline sales is more successful(3).According to the passage
23、, who are probably NOT Wal-Mart“s typical customers?（分数：2.00）A.people fond of store shoppingB.people fond of online shoppingC.people with large familiesD.people with much spare time going around六、完形填空(总题数：2，分数：15.00)第一部分：从所提供的选择项中选择一个最佳选项填入短文的内。 Experts suggest using a different password for every w
24、ebsite you visit, and changing the password every few months. It takes trouble to keep them in mind, but it“s well worth the effort. Be 1 with your passwords and make it difficult for someone to enter your accounts. The more 2 you make your password, the more difficult it is for someone else to figu
25、re 3 . Use privacy settings (设置) on social websites to restrict entry into your personal information and limit the 4 of private information you share. Even seemingly innocent information you expose about yourself could be used against you. I once read about a burglary (入室盗窃). It 5 that the thieves s
26、elected that particular home by 6 a Facebook message. Information on the Internet has made it easier for thieves to steal any information about you. Never 7 your full birth date. Never respond to e-mails delivering personal or financial information. Do not freely offer personal information to anyone
27、 8 you are certain who you are dealing with. 9 the necessary precautions (预防措) is the best way to 10 you and your personal information stay protected.（分数：10.00）A.proudB.creativeC.trueD.honestA.carefulB.diligentC.elasticD.complexA.outB.awayC.onD.inA.numberB.pileC.pieceD.amountA.turned inB.picked outC
28、.turned outD.picked upA.realizingB.inquiringC.readingD.revealingA.requireB.revealC.resembleD.reviseA.sinceB.untilC.asD.whenA.DependingB.ReplacingC.TakingD.LiberatingA.ensureB.separateC.switchD.spread第二部分：在下列课文片段中按文中意思提示填入遗漏的词。 We all know that the Internet has 11 (成为) the lifeline of almost all busi
29、nesses. The 12 (当前的) trends show that the use of the Internet, smart phones and the 13 (信心) of the people in using their credit cards online is growing exponentially. Hence, e-commerce is here to stay, and we have to 14 (调整) ourselves to become smarter online buyers and 15 (卖方) and web entrepreneurs
30、.（分数：5.00）11.设备 n. f _ _ _ _ _ _ _ （分数：1.00）12.不断地，经常地 adv. c _ _ _ _ _ _ _ _ _ （分数：1.00）13.透明的 adj. t _ _ _ _ _ _ _ _ _ _ （分数：1.00）14.问题，质疑 n./v. q _ _ _ _ （分数：1.00）15.方面，特点 n. d _ _ _ _ _ _ _ _ （分数：1.00）16.实体 n. e _ _ _ _ _ （分数：1.00）17.抛弃 v. r_ _ _ _ _ （分数：1.00）18.上传 v. u_ _ _ _ _ （分数：1.00）19.有效的
31、adj. v_ _ _ _ （分数：1.00）20.论坛 n. f_ _ _ _ （分数：1.00）21.electronic storefront （分数：1.00）22.niche market （分数：1.00）23.debit card （分数：1.00）24.snail mail （分数：1.00）25.returns policy （分数：1.00）26.customized software （分数：1.00）27.shopping cart （分数：1.00）28.twitter （分数：1.00）29.price list （分数：1.00）30.authentication
32、 （分数：1.00）31.risk assessment （分数：1.00）32.CEO ( chief executive officer) （分数：1.00）33.domain name （分数：1.00）34.web traffic flow （分数：1.00）35.privacy （分数：1.00）36.grocery （分数：1.00）37.memo （分数：1.00）38.origin （分数：1.00）39.subject to （分数：1.00）40.at ease （分数：1.00）41.In addition to 1(buy and sell)products, e-bu
33、siness may also handle other traditional business aspects. （分数：1.00）42.The fewer clicks 1(need) to order, the better. （分数：1.00）43.If having one form of live support is good ,having many 1(choose)from is better. （分数：1.00）44.Electronic signatures are 1(become)more acceptable in global transactions. （分
34、数：1.00）45.He can get help via email or a list of answers to frequently 1(ask) questions, but he wants a live person to assist him. （分数：1.00）十、英译汉(总题数：1，分数：10.00)1 Many firms have found that attracting the college market is not a simple task. 2 College students are somewhat of a paradoxstudents are e
35、asy to find but hard to reach. For example, 3 many college students may not be reached through traditional advertising media because they have little spare time. One promotion executive recommends that firms seeking this market utilize on-campus advertising, promotions, magazines targeted specially
36、to college students, and sports sponsorships. 4 Word-of-mouth communication among students and displays in college stores also represent unique opportunities in this market. Word-of-mouth is crucial due to the close social interaction among college students. 5 The college store represents an importa
37、nt opportunity due to the homogeneous nature of the college market: “The firm is guaranteed that walk-in traffic is the audience it wants to reach. “（分数：10.00）_十一、汉译英(总题数：5，分数：10.00)46.这些公司的业务重点主要是销售队伍自动化。 （分数：2.00）_47.从本质上讲，这就是一种网上支付的方法。 （分数：2.00）_48.好的计划是商业成功的第一步。 （分数：2.00）_49.不是所有的产品在互联网上都能卖得好。 （
38、分数：2.00）_50.互联网与其他销售渠道不同。 （分数：2.00）_电子商务英语自考题真题 2016 年 10 月答案解析(总分：100.00，做题时间：90 分钟)1.Many people believe that one of the keys to success on the Internet is coming up with a business plan that targets a very _ market rather than a broad market.（分数：1.00）A.specific B.smallC.peculiarD.shallow解析：解析 本题考
39、查形容词辨析。A 项的 specific 意思为“具体的，明确的”；B 项的 small 意思为“小的”：C 项的 peculiar 意思为“特殊的，独特的”；D 项的 shallow 意思为“浅的”。specific market 与题干中的 broad market 相对。本题的大意为：许多人认为，在互联网上取得成功的关键因素之一在于：提出针对具体市场而非广阔市场的经营方案。故选 A。2.Being on the Web means your business will be _ to an international audience.（分数：1.00）A.invisibleB.hidd
40、enC.happeningD.visible 解析：解析 本题考查形容词辨析。A 项的 invisible 意思为“无形的，看不见的”；B 项的 hidden 意思为“隐藏的”；C 项的 happening 意思为“偶发的，偶然的”；D 项的 visible 意思为“看得见的，可见的”。本题的大意为：在网站上运营意味着您的业务将被国际受众看到。故选 D。3.Many sites provide a long list of products _ lump them behind a search button, making it difficult to find them.（分数：1.00
41、）A.either.or. B.not only.but also.C.neither.nor.D.as well.as.解析：解析 本题考查并列连词辨析。A 项的 either.or.意思为“或者或者；不是就是”；B 项的 not only.but also.意思为“不仅而且”；C 项的 neither.nor.意思为“既不也不”：D 项的 as well as 不分开使用，意思为“除之外(也)，同一样(也)”。题干中的两种情况是非此即彼的关系。本题的大意为：许多网站不是提供一长串的产品列表，就是把它们堆积在一个搜索按钮后面，这使得寻找产品较为困难。故选 A。4.Write clearly
42、and prominently all the sales and after-sales support terms so as to avoid _.（分数：1.00）A.understandingB.confusion C.businessD.discussion解析：解析 本题考查名词辨析。A 项的 understanding 意思为“理解，领悟”；B 项的 confusion 意思为“困惑，混乱”；C 项的 business 意思为“商业，业务”；D 项的 discussion 意思为“讨论”。本题的大意为：请清晰并突出地书写所有销售和售后服务术语，以避免造成困惑。故选 B。5.Th
43、e instances of online credit card _ and hacking are increasing.（分数：1.00）A.lossB.thievesC.theft D.use解析：解析 本题考查名词辨析。A 项的 loss 意思为“损失，遗失”；B 项的 thieves 意思为“小偷”(thief 的复数)；C 项的 theft 意思为“偷窃”；D 项的 use 意思为“使用”。本题的大意为：网络信用卡窃用和非法侵入的事例逐渐增多。故选 C。6.The manual process of classifying material on the Web takes _
44、too much time.（分数：1.00）A.up B.inC.onD.of解析：解析 本题考查关于 take 的词组。A 项的 take up 意思为“拿起，占去(地方、时间、注意力等)”；B 项的 take in 意思为“让进入，接纳”；C 项的 take on 意思为“穿上，承担”；D 项的 take of常与其他词搭配构成词组。本题的大意为：在网站上对材料进行人工分类花费太多时间。故选 A。7.Searching by _ is the most common method of using a search engine.（分数：1.00）A.abstractB.titleC.a
45、uthorD.keyword 解析：解析 本题考查名词辨析。A 项的 abstract 意思为“摘要”；B 项的 title 意思为“标题，称号”；C 项的 author 意思为“作者”；D 项的 keyword 意思为“关键词”。本题的大意为：通过关键词进行搜索是使用搜索引擎时最常用的方法。故选 D。8.As people become even _ patient with messages and content they don“t want, precision targeting will become even more vital.（分数：1.00）A.moreB.mostC.
46、less D.lest解析：解析 本题考查形容词比较级辨析。A 项的 more 意思为“更多的”；B 项的 most 意思为“最多的”；C 项的 less 意思为“较少的”；D 项的 lest 意思为“唯恐，以免”，而 little 的最高级应为“least”。本题的大意为：由于人们对其所不需要的信息和内容越来越缺乏耐心，精确定位就变得更加重要。故选 C。9.A firewall _ unauthorized access to your computer.（分数：1.00）A.hidesB.protectsC.blocks D.helps解析：解析 本题考查动词辨析。A 项的 hide 意思为“隐藏”；B 项的 protect 意思为“保护”，protect against/from 为固定搭配，意思为“使免受”；C 项的 block 意思为“阻止，妨碍”；D 项的 help 意思为“帮助”。本题的大意为：防火墙阻止对你的计算机进行未经授
