1、电子商务英语自考题模拟 3 及答案解析(总分：100.00，做题时间：90 分钟)一、单词汉译英(总题数：15，分数：15.00)1.解决，下决心 v. r _ _ _ _ _ _ （分数：1.00）2.计算机病毒 n. v _ _ _ _ （分数：1.00）3.缩水，收缩 v. s _ _ _ _ _ （分数：1.00）4.说服，使确信 v. c _ _ _ _ _ _ _ （分数：1.00）5.争论，争端 n. d _ _ _ _ _ _ （分数：1.00）6.感染，传染 v. i _ _ _ _ _ （分数：1.00）7.转移，转变 v. they do not enable him t
2、o seek more and more knowledge, but induce cramming. They lower the standard of teaching, for they deprive the teacher of all freedom. Teachers themselves are often judged by examination results. And instead of teaching their subjects, they are reduced to training their students in exam techniques w
3、hich they despise (轻视，轻蔑). The most successful candidates are not always the best educated; they are the best trained in the technique of working under duress. The results on which so much depends are often nothing more than a subjective assessment, by some anonymous examiner. Examiners are only hum
4、an. They get tired and hungry ; they make mistakes. Yet they have to mark in a limited amount of time. There must be many simpler and more effective ways of assessing a person“s true abilities. The examinations are only a profitable business for the institutions that run them. The best comment on th
5、e system is this message recently scrawled on the wall: “I were a teenage drop-out and now I am a teenage millionaire.“（分数：10.00）(1).Which of the following best expresses the main idea of the passage?（分数：2.00）A.A good education trains you to think for yourself.B.Examination system trains you to thin
6、k for yourself.C.The examination result sometimes is not very objective.D.The examination system has a lot of problems.(2).The word “they“ in the sentence “they are reduced to training their students in exam techniques which they despise“ refers to _.（分数：2.00）A.the teachersB.the studentsC.the examin
7、ationsD.the subjects(3).What does the author think of the examiners?（分数：2.00）A.They are very subjective.B.They are very responsible.C.They are always very fair.D.They are very careful.(4).According to the passage, why do people still keep the examination system?（分数：2.00）A.Because it trains a student
8、 to think for himself.B.Because it motivates a student to learn more.C.Because the exam“s result can judge a teacher“s ability.D.Because some people want to make money through exams.(5).What can be concluded from the passage?（分数：2.00）A.The examination result can show how good the education is.B.Exam
9、ination system enables a student to learn more knowledge.C.The assessment by anonymous examiners sometimes cannot show a student“s ability.D.We cannot find better ways of assessing a person“s ability than exams.八、Passage Two(总题数：1，分数：10.00)You may have the business qualifications. You may have an ex
10、cellent record of good education and work experience. However, without good business manners you will not succeed. Treating people with respect should be second nature to you. It helps you get on well with the people you work with and with your bosses. It always pays to be polite. Here are some tips
11、 to help improve your business manners. If you are behind schedule, remember to take the time to contact your next appointment so that the person you are due to meet is aware of the delay. If necessary, you should rearrange the meeting for a more convenient time. Try not to leave any caller on hold
12、for too long. It is better to tell someone you will call back when you are free. Be sure to return calls as soon as you can. If you cannot return the call immediately, apologize to the caller for the delay. Try to respond to letters within a set time. Keep a record of requests for reply within a cer
13、tain time. Make a note in your diary of other deadlines (最后期限)for your work. If you are unable to respond quickly, write a short letter to the other person to explain the delay and tell him when you will reply. If you want to take a customer or a business friend out for lunch, you had better choose
14、the restaurant and let your guest choose the time. You may think that you are not being paid as much as you should be. Do not discuss the matter with your colleagues. A good way is to contact an employment agency to find out the “going rate“. Armed with this objective information, you can discuss yo
15、ur salary with your boss.（分数：10.00）(1).What does the author emphasize for a person“s success in business?（分数：2.00）A.Business qualifications.B.An excellent record of education.C.Work experience.D.Business manners.(2).What does the author mean by saying “It pays to be polite“ ?（分数：2.00）A.You must be p
16、aid more money to be polite.B.You have to pay for your training to be polite.C.To be polite will eventually benefit you.D.Customers pay for your being polite.(3).The word “tip“ used in Line 2, Paragraph 2, refers to _.（分数：2.00）A.a useful hint or ideaB.a pointed end of anythingC.a piece of secret inf
17、ormationD.a small amount of money given in return for a service(4).When you know you are going to be late for an appointment, you should _.（分数：2.00）A.inform the person you“re meeting of your delayB.leave the person a message telling him not to wait longC.tell the person to postpone the meetingD.apol
18、ogize for taking the other person“s time(5).If you think you are underpaid, it is suggested that you _.（分数：2.00）A.go directly to your boss and discuss the matter franklyB.ask your colleagues secretly how much they earnC.go to an employment agency to look for another jobD.get objective information ab
19、out the job market first九、英译汉(总题数：1，分数：10.00)How well is your Web site meeting demand.9 The question may be more difficult to answer than you think. After all, sophisticated Web monitoring software can measure a sudden spike in traffic, but it won“t correlate that spike with your company“s seasonal
20、marketing efforts. 1 Business intelligence (智能) software unifies data from a wide array of functional areas and departments to provide a holistic (完整的) understanding of the business. The result: Managers can predict future spikes in traffic based on the relative size of marketing campaigns. The firs
21、t thing to do is capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable information about Web traffic patterns, such as peak traffic times and the most accessed pages on your Web site. 2 You“ll also be able to learn what
22、 people search for once they get to your site, as well as the time it takes to find it. Don“t overlook the value of information such as the type of browser and operating system used by your site visitorsthese can affect how you choose to present your site. 3 Once you have this data gathered, busines
23、s intelligence applications let you analyze the information to help you optimize (最佳化) your Web site. The application unifies data from various sources to help you effectively mine information and understand your customers“ Web behavior. Most important, you are able to compare information in your We
24、b logs against information from internal and external sources. 4 Track Web hits or transactions against fluctuations (波动) in your offline (线下) sales channels, for example, or see what happens to order volumes at the beginning of a fiscal quarter (会计季度) when many departments have new budgets (预算) to
25、work with. Business intelligence software can be a powerful ally as you seek to keep hard-won customers in the fold. Knowing your customers and understanding how they interact with your Web site is a powerful tool for optimization. 5 You can glean (收集) trends during peak traffic periods that result
26、in server overloads (超载), or identify search criteria that consistently fail to deliver anticipated (预期的) content.（分数：10.00）_十、汉译英(总题数：5，分数：10.00)51.在电子商务模式中，许多资产由信息组成，这些信息是无形的，但是具有很大的价值。 （分数：2.00）_52.迄今为止我们所了解到的就是：如果你的企业想在电子商务领域站住脚，那么市场营销部门是极其重要的。 （分数：2.00）_53.这种产品在进入市场之前必须经过数次严格的测试。 （分数：2.00）_54.遇
27、到困难时他们总是寻求我们的支持。 （分数：2.00）_55.供水条件的改善会给健康带来巨大的影响。 （分数：2.00）_电子商务英语自考题模拟 3 答案解析(总分：100.00，做题时间：90 分钟)一、单词汉译英(总题数：15，分数：15.00)1.解决，下决心 v. r _ _ _ _ _ _ （分数：1.00）解析：resolve2.计算机病毒 n. v _ _ _ _ （分数：1.00）解析：virus3.缩水，收缩 v. s _ _ _ _ _ （分数：1.00）解析：shrink4.说服，使确信 v. c _ _ _ _ _ _ _ （分数：1.00）解析：convince5.争论
28、，争端 n. d _ _ _ _ _ _ （分数：1.00）解析：dispute6.感染，传染 v. i _ _ _ _ _ （分数：1.00）解析：infect7.转移，转变 v. they do not enable him to seek more and more knowledge, but induce cramming. They lower the standard of teaching, for they deprive the teacher of all freedom. Teachers themselves are often judged by examinati
29、on results. And instead of teaching their subjects, they are reduced to training their students in exam techniques which they despise (轻视，轻蔑). The most successful candidates are not always the best educated; they are the best trained in the technique of working under duress. The results on which so
30、much depends are often nothing more than a subjective assessment, by some anonymous examiner. Examiners are only human. They get tired and hungry ; they make mistakes. Yet they have to mark in a limited amount of time. There must be many simpler and more effective ways of assessing a person“s true a
31、bilities. The examinations are only a profitable business for the institutions that run them. The best comment on the system is this message recently scrawled on the wall: “I were a teenage drop-out and now I am a teenage millionaire.“（分数：10.00）(1).Which of the following best expresses the main idea
32、 of the passage?（分数：2.00）A.A good education trains you to think for yourself.B.Examination system trains you to think for yourself.C.The examination result sometimes is not very objective.D.The examination system has a lot of problems. 解析：解析 主旨大意题。如上所述，本文主要讲述的就是旧的考试体制所存在的问题和弊端。(2).The word “they“ in
33、 the sentence “they are reduced to training their students in exam techniques which they despise“ refers to _.（分数：2.00）A.the teachers B.the studentsC.the examinationsD.the subjects解析：解析 事实理解题。由原文第六、七句可知，经常拿考试结果来评价老师的结果是，他们不是去教课，而是教学生他们自己都看不起的考试技巧。(3).What does the author think of the examiners?（分数：2
34、.00）A.They are very subjective. B.They are very responsible.C.They are always very fair.D.They are very careful.解析：解析 事实理解题。原文第九句内容可知，考试结果往往是靠一些匿名阅卷者的主观评判。(4).According to the passage, why do people still keep the examination system?（分数：2.00）A.Because it trains a student to think for himself.B.Becau
35、se it motivates a student to learn more.C.Because the exam“s result can judge a teacher“s ability.D.Because some people want to make money through exams. 解析：解析 事实理解题。本文的前一部分列举了旧的考试体制所存在的问题，在倒数第二、三句谈到“肯定有更简单、更有效地评判一个人真正能力的方法。考试对一些管理机构来说是一项有利可图的事情”。故 D 项正确。(5).What can be concluded from the passage?（分
36、数：2.00）A.The examination result can show how good the education is.B.Examination system enables a student to learn more knowledge.C.The assessment by anonymous examiners sometimes cannot show a student“s ability. D.We cannot find better ways of assessing a person“s ability than exams.解析：解析 推理判断题。原文倒
37、数第五、六句提到这些阅卷者也是人，他们也会感到疲劳，感到饥饿，他们也会犯错误。其他三个选项都与原文不相符合，故选 C。八、Passage Two(总题数：1，分数：10.00)You may have the business qualifications. You may have an excellent record of good education and work experience. However, without good business manners you will not succeed. Treating people with respect should b
38、e second nature to you. It helps you get on well with the people you work with and with your bosses. It always pays to be polite. Here are some tips to help improve your business manners. If you are behind schedule, remember to take the time to contact your next appointment so that the person you ar
39、e due to meet is aware of the delay. If necessary, you should rearrange the meeting for a more convenient time. Try not to leave any caller on hold for too long. It is better to tell someone you will call back when you are free. Be sure to return calls as soon as you can. If you cannot return the ca
40、ll immediately, apologize to the caller for the delay. Try to respond to letters within a set time. Keep a record of requests for reply within a certain time. Make a note in your diary of other deadlines (最后期限)for your work. If you are unable to respond quickly, write a short letter to the other per
41、son to explain the delay and tell him when you will reply. If you want to take a customer or a business friend out for lunch, you had better choose the restaurant and let your guest choose the time. You may think that you are not being paid as much as you should be. Do not discuss the matter with yo
42、ur colleagues. A good way is to contact an employment agency to find out the “going rate“. Armed with this objective information, you can discuss your salary with your boss.（分数：10.00）(1).What does the author emphasize for a person“s success in business?（分数：2.00）A.Business qualifications.B.An excelle
43、nt record of education.C.Work experience.D.Business manners. 解析：解析 事实理解题。原文第一段作者谈到了商务资历、良好的学历和丰富的工作经验，接着说“但是，如果没有良好的商务礼貌，是不能取得成功的”。故 D 项正确。(2).What does the author mean by saying “It pays to be polite“ ?（分数：2.00）A.You must be paid more money to be polite.B.You have to pay for your training to be pol
44、ite.C.To be polite will eventually benefit you. D.Customers pay for your being polite.解析：解析 句意猜测题。原文第二段前两句话“礼貌待人应该是人们天生第二种品质，有助于跟同事和老板处好关系”表明，这里的 pay 指“(使人)受益”。(3).The word “tip“ used in Line 2, Paragraph 2, refers to _.（分数：2.00）A.a useful hint or idea B.a pointed end of anythingC.a piece of secret
45、informationD.a small amount of money given in return for a service解析：解析 词义猜测题。我们可以看出原文第三段以后的内容全都是作者给出的一些建议，所以 A 为正确答案。(4).When you know you are going to be late for an appointment, you should _.（分数：2.00）A.inform the person you“re meeting of your delay B.leave the person a message telling him not to
46、wait longC.tell the person to postpone the meetingD.apologize for taking the other person“s time解析：解析 事实理解题。由原文第三段第一句话“如果你赶不上约定的时间，记住要花时间联系一下对方，告诉他你会迟到一会儿。”可知，A 项正确。(5).If you think you are underpaid, it is suggested that you _.（分数：2.00）A.go directly to your boss and discuss the matter franklyB.ask your colleagues secretly how much they earnC.go to an employment agency to look for another jobD.get objective information about the job market first 解析：解析 事实理解题。由原文最后两个句子“一个好的方法是先到就业局了解一下现行汇率。有了这些客观的信息，你就可以跟你的老板来谈你的薪水了。”可知，D 项正确。九、英
