1、2007 年 10 月全国自考（电子商务英语）真题试卷及答案解析(总分：160.00，做题时间：90 分钟)一、词汇和语法(总题数：20，分数：40.00)1.The officer_his orders to the men by radio.（分数：2.00）A.reportedB.transmittedC.communicatedD.exchanged2.She could only see the _of the trees.（分数：2.00）A.outlineB.generalC.edgeD.outlook3.The wording of the note _of several i
2、nterpretations.（分数：2.00）A.permitsB.allowsC.admitsD.grants4.The business has_from having one office to having twelve.（分数：2.00）A.broadenedB.enlargedC.expandedD.extended5.He has an unusual_of life.（分数：2.00）A.conceptionB.lookC.philosophyD.science6.The plane is_to take off at 4.（分数：2.00）A.enlistedB.enrol
3、ledC.promptedD.scheduled7.She_large profits from her unique invention.（分数：2.00）A.reapedB.gatheredC.rewardedD.built8.The wreckage of the crashed plane was _from the ocean.（分数：2.00）A.compensatedB.retrievedC.procuredD.revived9.Teachers all_the student to enter the competition.（分数：2.00）A.cheeredB.animat
4、edC.encouragedD.heartened10.The ship continued to_a northern course.（分数：2.00）A.chaseB.trailC.proceedD.pursue11._of a newspaper nor the number of pages in an edition has ever been standardized.（分数：2.00）A.The page size is neitherB.The page size, neitherC.Neither is the page sizeD.Neither the page size
5、12.This substance reacts_as fast as the other one.（分数：2.00）A.one-tenthsB.first-tenC.one-tenD.one-tenth13.It was_that we went camping in the mountains last week.（分数：2.00）A.such nice weatherB.too nice weatherC.so nice a weatherD.nice weather so14.I have so much work to do that a holiday for me this ye
6、ar is_ .（分数：2.00）A.out of questionB.out of a questionC.out of questionsD.out of the question15.There are_opportunities for employment in the rural area.（分数：2.00）A.lessB.littleC.smallD.fewer16.George _in the school for forty years by the time he retires.（分数：2.00）A.will teachB.will have taughtC.has ta
7、ughtD.will be teaching17.It was really very dangerous; you _him seriously.（分数：2.00）A.might have injuredB.could injureC.should have injuredD.must injure18._in my present work, I would be quite willing to do what you ask me to.（分数：2.00）A.Were I not engagedB.I were not engagedC.Engaged I were notD.Were
8、 not I engaged19.The time was not far off when he_this decision.（分数：2.00）A.has regrettedB.had regrettedC.will regretD.would regret20.This is the hour_the place is always full of women and children.（分数：2.00）A.thatB.whenC.whereD.how二、完形填空(总题数：1，分数：20.00)Human beings act in a different way from【C1】_of
9、animals just because they can speak while animals cannot. Even the cleverest animals cannot do things which to us seem very【C2】_and which small children, as soon as they learn to talk, would be able to do. A German scientist, who【C3】_experiments for many years with big apes, found that his apes coul
10、d use his sticks as tools to pull down bananas which they could not【C4】_. But they only used the stick to get a banana when both the banana and the stick were in view at the same time. If the banana was in front of them and the stick was behind them, they could not use the stick. They could not keep
11、 the banana【C5】_enough in mind to look around and then pick up the stick and use it. The【C6】_for this is clear. We have words for banana and stick which help use to think about these things when they are not in【C7】_Even a small child knowing the words “banana“ and “stick“ has an idea of their relati
12、onship and is able to think “stick“ together with “banana“ and to remember this long enough to pick the stick【C8】_behind and use it on the banana. 【C9】_to speak, animals cannot keep their knowledge of things for long. That is why they often interrupt one line of action to do something else and later
13、 forget it completely. Human beings, on the other hand, use【C10】_and are able to do one thing continuously.（分数：20.00）(1).【C1】（分数：2.00）A.thatB.thisC.wayD.eat(2).【C2】（分数：2.00）A.honestB.foolishC.simpleD.evident(3).【C3】（分数：2.00）A.carriedB.dealtC.developedD.performed(4).【C4】（分数：2.00）A.getB.reachC.eatD.ta
14、ke(5).【C5】（分数：2.00）A.clearB.aliveC.longD.complete(6).【C6】（分数：2.00）A.answerB.truthC.reasonD.cause(7).【C7】（分数：2.00）A.visionB.mindC.thoughtD.sight(8).【C8】（分数：2.00）A.fromB.inC.atD.around(9).【C9】（分数：2.00）A.IncapableB.UnableC.UnwillingD.Hard(10).【C10】（分数：2.00）A.knowledgeB.languageC.expressionsD.mind三、阅读理解
15、(总题数：3，分数：20.00)People over the age of 65 in the U. S. A are called senior citizens. Life for these people is different from that for younger Americans. Most senior citizens retire, or no longer work full time. Also it is unusual for people of this age to live with their children and grandchildren.
16、Grandparents tend to live in their own houses or apartments away from their families. For many senior citizens, the years after 65 are not enjoyable. They feel unproductive when they no longer work. Their lives lose meaning. In addition, they may feel lonely being away from their families and the co
17、ntacts they had in their work. Moreover, they become more concerned with their health as they grow older. If they live in big cities, they often worry about their safety. Other senior citizens enjoy their lives. They feel free to do things they were not able to do when they were working and raising
18、families. They now have time to enjoy hobbies and sports and travel. They associate with their fellow senior citizens who have common interests and equal free time. Many senior citizens move to retirement communities located in warm climates. Some senior citizens continue to work beyond retirement a
19、ge. Many find new careers and professional opportunities after they retire. The number of senior citizens in the U. S. A is increasing rapidly because people are living longer than before. The average life span for Americans in now more than 74 years. Because of their larger numbers and more active
20、life styles, senior citizens are gaining social influence in the country both politically and economically. Their concerns are receiving a wider audience than ever before. The time may come when all Americans will look forward to becoming senior citizens.（分数：6.00）(1).Many senior citizen_.（分数：2.00）A.
21、are enjoyableB.live together with their familiesC.feel unproductive, lonely and unsafeD.feel safe in big cities(2).Senior citizens are gaining social influence because_.（分数：2.00）A.the number of senior citizens is growing and because senior citizens are more activeB.senior citizens have experienceC.t
22、heir average life span is longerD.they do more work now(3).Implied but not stated: _.（分数：2.00）A.Most of American senior citizens have lived a lonely and unhappy lifeB.They have played an important part in societyC.Like young people, senior citizens can still enjoy everything they likeD.Their average
23、 lifespan is becoming longer and longerThe digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper, Whartons Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a m
24、arketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices(priceline. com), or buyers and sellers can haggle independently in auctions(eBay. com). The
25、 paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century. To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive
26、changes. “ It is not just our computers that are being reprogrammed; it is customers themselves,“ says Wind, “These emerging cyber consumers are like an alien race that have landed in the midst of our markets. They have different expectations and different relationships with companies from which the
27、y purchase products and services. “ For one thing, cyber consumers expect to be able to customize everythingfrom the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are
28、more knowledgeable and demanding than previous consumers. Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that c
29、annot meet their demands and expectations will be at a loss,“ says Wind.（分数：8.00）(1).The passage was most likely to be taken from_.（分数：2.00）A.an overview of a paperB.an introduction to a bookC.a book on digital revolutionD.a paper discussing digital revolution(2).From the third paragraph, we can inf
30、er that_.（分数：2.00）A.the customers are also reprogrammed by computersB.e-business companies need be more knowledgeable about cyber consumersC.cyber consumers are a group of strange peopleD.cyber consumers came from outer space(3).Compared with traditional customers, the emerging cyber consumers_.（分数：
31、2.00）A.are more difficult to satisfyB.have less knowledge about businessC.have more problems with pricesD.are less willing to buy products and services(4).In the last paragraph, what Wind said means_.（分数：2.00）A.digital consumers decision to buy depends largely on others evaluationB.it will be more a
32、nd more difficult for companies to earn profit in e-businessC.most of the companies in e-business are at a lossD.companies should try their best to meet the digital consumers demands and expectationsIn ancient times wealth was measured and exchanged tangibly, in things that could be touched: foods,
33、tools, and precious metals and stones. Then the barter system(以货易货贸易制度)was replaced by coins, which still had real value since they were pieces of rare metal. Coins were followed by fiat money(不兑换的纸币), paper notes that have value only because everyone agrees to accept them. Today electronic monetary
34、 systems are gradually being introduced that will transform money into even less tangible forms, reducing it to arrays of “bits and bytes“ , or units of computerized information, whizzing(发嗖嗖声)between machines at the speed of light. Already, electronic fund transfer allows money to be instantly sent
35、 and received by different banks, companies, and countries through computers and telecommunications devices.（分数：6.00）(1).According to the passage, which of the following was the earliest kind of exchange of wealth?（分数：2.00）A.Bartered goods.B.Coin currency.C.Fiat money.D.Intangible forms.(2).Accordin
36、g to the passage, coins once had real values as currency because they_.（分数：2.00）A.represented a great improvement over barterB.permitted easy transportation of wealthC.could become collectors itemsD.were made of precious metals(3).Which of the following statements about computerized monetary systems
37、 is NOT supported by the passage?（分数：2.00）A.They promote international trade.B.They allow very rapid money transfers.C.They are still limited to small transactions.D.They are dependent on good telecommunications systems.四、单词汉译英(总题数：15，分数：30.00)21.贸易；商业 n. c 1（分数：2.00）填空项 1:_22.包含；牵涉 v i 1（分数：2.00）填空
38、项 1:_23.地方；位置 n l 1（分数：2.00）填空项 1:_24.障碍 n b 1（分数：2.00）填空项 1:_25.成就 n a 1（分数：2.00）填空项 1:_26.所有权的 adj p 1（分数：2.00）填空项 1:_27.自动的 adj a 1（分数：2.00）填空项 1:_28.本质；精髓；精华 n e 1（分数：2.00）填空项 1:_29.放弃；遗弃 v a 1（分数：2.00）填空项 1:_30.垂直的；直立的 adj v 1（分数：2.00）填空项 1:_31.分配；分布；分发 v d 1（分数：2.00）填空项 1:_32.限制；约束 v. r 1（分数：2
39、.00）填空项 1:_33.厌烦的；乏味的 adj t 1（分数：2.00）填空项 1:_34.不必要的；多余的 adj u 1（分数：2.00）填空项 1:_35.总部；司令部 n. h 1（分数：2.00）填空项 1:_五、单词英译汉(总题数：15，分数：30.00)36.B2B（分数：2.00）填空项 1:_37.global marketplace（分数：2.00）填空项 1:_38.on-line payment（分数：2.00）填空项 1:_39.customer service（分数：2.00）填空项 1:_40.growth rate（分数：2.00）填空项 1:_41.vir
40、tual private network（分数：2.00）填空项 1:_42.web page（分数：2.00）填空项 1:_43.back-end integration（分数：2.00）填空项 1:_44.data ownership（分数：2.00）填空项 1:_45.electronic signature（分数：2.00）填空项 1:_46.purchase attempt(s)（分数：2.00）填空项 1:_47.transaction platforms（分数：2.00）填空项 1:_48.advertising medium（分数：2.00）填空项 1:_49.Just-In-
41、Time（分数：2.00）填空项 1:_50.strategic objective（分数：2.00）填空项 1:_六、英译汉(总题数：1，分数：10.00)Communication can be the most critical aspect of whether a change strategy will succeed or fail.【T1】 The degree to which information flows down through the organization can influence how well the change vision is understo
42、od and embraced. It can impact the values, behaviors and mindset of the workforce. It can either clarify or muddle a companys organizational structure and employee roles and it can enhance or detract from the culture the leadership is trying to maintain.【T2】 Executives who have successfully led chan
43、ge efforts advocate in-person discussions and meetings as the most effective communication vehicles. The degree to which information is shared across the organization can impact speed and flexibility tremendously. Lateral communication and cooperation is important to build an innovative organization
44、 as it supports risk-taking and provides tools to take action.【T3】 Continuous innovation, a critical element of e-business strategy, is at the mercy of an organizations communication structure. 【T4】 In todays business environment, the challenge associated with communication is not simply one of volu
45、me. Instead, it is the need to reach the target audience(both internal and external)with messages that include strategic, tactical and “WIFEM“ elements. It is the need to prioritize the communications for the target audiences(so that the most important will be absorbed first), as well as the need to
46、 strike a balance between too little and too much information.【T5】 In the e-business environment, building a relationship with customers is critical, and this cannot be achieved without hearing their suggestions, needs and desires. To be effective for internal audiences, communication must share wha
47、t is and what is not changing, communication builds commitment, and is the key to overcoming resistance to the change.（分数：10.00）(1).【T1】（分数：2.00）填空项 1:_(2).【T2】（分数：2.00）填空项 1:_(3).【T3】（分数：2.00）填空项 1:_(4).【T4】（分数：2.00）填空项 1:_(5).【T5】（分数：2.00）填空项 1:_七、汉译英(总题数：5，分数：10.00)51.我们要利用一切教育机会。(take advantage of)（分数：2.00）填空项 1:_52.他既种菜也种花。(as well as)（分数：2.00）填空项 1:_5
