1、银行系统招聘考试（英语）历年真题试卷汇编 5及答案解析(总分：76.00，做题时间：90 分钟)一、阅读理解(总题数：2，分数：20.00)The rough guide to marketing success used to be that you got what you paid forNo longerWhile traditional“paid”mediasuch as television commercials and print advertisementsstill play a major role，companies today can exploit many alt
2、ernative forms of mediaConsumers passionate about a product may create“earned”media by willingly promoting it to friendsand a company may leverage“owned”media by sending e-mail alerts about products and sales to customers registered with its websiteIn fact，the way consumers now approach the process
3、of making purchase decisions means that marketings impact stems from a broad range of factors beyond conventional paid media Paid and owned media are controlled by marketers promoting their own productsFor earned media，such marketers act as the initiator for usersresponsesBut in some cases，one marke
4、ters owned media become another marketers paid mediafor instance，when an e-commerce retailer sells ad space on its websiteWe define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environmentThis trend，which we
5、believe is still in its infancy，effectively began with retailers and travel providers such as airlines and hotels and will no doubt go furtherJohnson-Johnson，for example，has created Baby Center，a stand-alone media property that promotes complementary and even competitive productsBesides generating i
6、ncome，the presence of other marketers makes the site seem objective，gives companies opportunities to learn valuable information about the appeal of other companiesmarketing，and may help expand user traffic for all companies concerned The same dramatic technological changes that have provided markete
7、rs with more(and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker，more visible，and much more damaging waysSuch hijacked media are the opposite of earned media：an asset or campaign becomes hostage to consumers，other stake
8、holders，or activists who make negative allegations about a brand or productMembers of social networks，for instance，are learning that they can hijack media to apply pressure on the businesses that originally created them If that happens，passionate consumers would try to persuade others to boycott pro
9、ducts，putting the reputation of the target company at riskIn such a case，the companys response may not be sufficiently quick or thoughtful，and the learning curve has been steepToyota Motor，for example，alleviated some of the damage from its recall crisis earlier this year with a relatively quick and
10、well-orchestrated social-media response campaign，which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg（分数：10.00）(1).Consumers may create“earned”media when they are_（分数：2.00）A.obsessed with online shopping at certain websitesB.inspired by prod
11、uctpromoting e-mails sent to themC.eager to help their friends promote quality productsD.enthusiastic about recommending their favorite products(2).According to Paragraph 2，sold media feature_（分数：2.00）A.a safe business environmentB.random competitionC.strong user trafficD.flexibility in organization
12、(3).The author indicates in Paragraph 3 that earned media_（分数：2.00）A.invite constant conflicts with passionate consumersB.can be used to produce negative effects in marketingC.may be responsible for fiercer competitionD.deserve all the negative comments about them(4).Toyota Motors experience is cite
13、d as an example of_（分数：2.00）A.responding effectively to hijacked mediaB.persuading customers into boycotting productsC.cooperating with supportive consumersD.taking advantage of hijacked media(5).Which of the following is the text mainly about?（分数：2.00）A.Alternatives to conventional paid mediaB.Conf
14、lict between hijacked and earned mediaC.Dominance of hijacked mediaD.Popularity of owned mediaNew figures from France，Germany and Italythe three biggest economies in the 12 country Eurozonesuggest the continents economic woes may have been exaggeratedIn France，evidence emerged that consumer spending
15、 remained solid in July and August，rising 14and 06respectivelyForecasters had generally expected the July figure to show a 01slippage，with August unchangedBut the figures were flattered slightly by a down grade to the June figure，to 07from15 With manufacturing in the doldrums across Europe and the U
16、S，consumer spending has been increasingly seen as the best hope of stopping the global economic slowdown from turning into a recessionThe French government said the news proved that the economy was holding up to the strain of the slowdown Meanwhile in Germany，new regional price figures went someway
17、towards calming fears about inflation in Europes largest economy-a key reason for the European Central Banks reluctance to cut interest 15 states said consumer prices were broadly stable，with inflation falling year on yearThe information backed economistsexpectations that inflation for the country a
18、s a whole is set to fall back to a yearly rate of 21，compared to a yearly rate of 26in August，closing in on the Euro-wide target of 2The drop is partly due to last years spike in oil prices dropping out of the year-on-year calculation The icing on the cake was news that Italys job market has remaine
19、d buoyantThe countrys July unemployment rate dropped to 94from 96the month before，?its lowest level in more than eight yearsAnd a business confidence survey from quasi-governmental research group ISAE told of a general pick-up in demand in the six weeks to early SeptemberBut the news was tempered by
20、 an announcement by Alitalia，the countrys biggest airline，that it will have to get rid of 2500 staff to cope with the expected contraction as well as selling 12 aeroplanesAnd industrial group Confindustria warned that the attacks on US targets meant growth will be about 19this year，well short of the
21、 governments 24targetAnd it said the budget deficit will probably be about 15，nearly twice the 08Italys government has promised its European Union partners（分数：10.00）(1).We know from the first paragraph that_（分数：2.00）A.new figures from the three European countries show the prediction of forecasters i
22、s exactly rightB.European economy gets on better than forecasters have predictedC.all of the forecasters expect the fully figure to show a reductionD.in three European countries the consumer spending continues to rise(2).The term“in the doldrums”in Paragraph 2refers to_（分数：2.00）A.in the process of r
23、isingB.experiencing a sharp turningC.in the recessionD.rising rapidly(3).Which of the following statements is true according to the text?（分数：2.00）A.The reason for the ECBs unwilling to cut interest rates is inflation was actually expected to fall in GermanyB.In Germany consumer prices were fallingC.
24、Last years oil prices dropping out of the year-on-year calculation directly leads to the drop of inflationD.The European Central Bank is willing to cut interest rate(4).In this passage，the word“buoyant”in paragraph 4 is closest in meaning to the word_（分数：2.00）A.depressingB.gloomyC.activeD.calm(5).In
25、dustrial group Confindustria warned that_（分数：2.00）A.the attacks on US targets lead to the comparatively lower growthB.the growth had been well short of the governments targetC.the budget deficit must be about 15D.the budget deficit will probably be great different from the countrys promise二、英语翻译(总题数
26、：10，分数：16.00)1.英译汉_2.With very little export other than such farm products as tobacco，cotton and fruit，the country earns enough from invisible earnings to pay its needed，growing imports（分数：2.00）_3.This washes out almost$400 million by which imports exceed exports（分数：2.00）_4.So far most American and
27、other foreign attempts have bogged down in the Greek governments red tape and shrewdness about small points（分数：2.00）_5.They were hopelessly deadlocked in almost total differences of opinion and outlook（分数：2.00）_6.汉译英_7.文化是不同国家的人们互相理解的最佳媒介。通过举办文化节，许多中国城市在世界上的知名度提高了。已经证明，对促进中国人民和世界其他地方人民之间的交流来说，这是最好的途
28、径之一。这种交流不仅仅限于文化方面，还扩大到了经济和其他领域。（分数：2.00）_8.市场经济下的公平竞争是促进经济繁荣的重要因素。但竞争过度，就会造成不容忽视的负面影响。恶性竞争会造成大量资源和人才浪费。在剧烈竞争下，市场需要往往会让位于竞争需要。各高科技公司不得不投下巨额资金发展新项目，结果技术和产品成堆。如果抢不到市场败下阵来，则损失惨重。（分数：2.00）_9.年轻人上网已不再仅仅是下载一些音乐，玩玩游戏或者看一下比赛得分。一项最新调查显示，上网的年轻人中的 34 都利用网络查询过健康和医药方面的信息。除了电子邮件，学校信息、新闻类信息和娱乐信息，被调查者最感兴趣的就是这方面的信息了。
29、这项调查首次深入调查了年轻人如何利用互联网来获得健康方面的知识。（分数：2.00）_10.中国已经是世界第三大电器生产国，并且正在成为全球电器市场上的主角。中国具有巨大的生产能力，而且每年以 20的速度增长，因此促使全球电器产品的价格不断下降。20 年前，美国、欧洲和日本公司开始进入中国，向当地市场提供家用电器。如今这些公司却被中国竞争对手弄得焦头烂额。布鲁金斯学会的拉迪说：“我们将看到在全球具有竞争力的中国公司的崛起。”（分数：2.00）_三、完形填空(总题数：1，分数：40.00)Have you ever wondered what our future is like? Practic
30、ally，all people【B1】_ a desire to predict their future 【B2】_ Most people seem inclined to【B3】_this task using causal reasoning First，we【B4】_recognize that future circumstances are【B5】_ caused or conditioned by present onesWe learn that getting an education will【B6】_ how much money we earn later and t
31、hat swimming beyond the reef may bring an unhappy 【B7】_with a shark Second，people also learn that such 【B8】_ of cause and effect are probabilistic(可能的)in natureThat is，the effects occur more often when the causes occur than when the causes are【B9】_，but not alwaysThus，students learn that studying har
32、d 【B10】_good grades in most instances，but not every timeScience makes these concepts of causality and probability more 【B11】_ and provides techniques for dealing 【B12】_ then more accurately than does causal human inquiryIn looking at ordinary human inquiry，we need to 【B13】_ between predicting and un
33、derstandingOften，even if we dont understand why，we are willing to act【B14】_the basis of a demonstrated predictive ability Whatever the primitive drives 【B15】_motivate human beings，satisfying them depends heavily on the ability to【B16】_future circumstancesThe attempt to predict is often played in a 【
34、B17】_of knowledge and understandingIf you can understand why certain regular patterns 【B18】_，you can predict better than if you simply observe those patternsThus，human inquiry aims【B19】_answering both“what”and“why” question，and we pursue these【B20】_by observing and figuring out（分数：40.00）(1).【B1】（分数：
35、2.00）A.exhibitB.exaggerateC.examineD.exceed(2).【B2】（分数：2.00）A.contextsB.circumstancesC.inspectionsD.intuitions(3).【B3】（分数：2.00）A.underestimateB.undermineC.undertakeD.undergo(4).【B4】（分数：2.00）A.speciallyB.particularlyC.alwaysD.generally(5).【B5】（分数：2.00）A.somehowB.somebodyC.someoneD.something(6).【B6】（分
36、数：2.00）A.enactB.affectC.reflectD.inflect(7).【B7】（分数：2.00）A.meetingB.occurrenceC.encounterD.contact(8).【B8】（分数：2.00）A.patternsB.designsC.arrangementsD.pictures(9).【B9】（分数：2.00）A.disappointedB.absentC.inadequateD.absolute(10).【B10】（分数：2.00）A.createsB.producesC.losesD.protects(11).【B11】（分数：2.00）A.obscu
37、reB.indistinctC.explicitD.explosive(12).【B12】（分数：2.00）A.forB.atC.inD.with(13).【B13】（分数：2.00）A.distinguishB.distinctC.distortD.distract(14).【B14】（分数：2.00）A.atB.onC.toD.under(15).【B15】（分数：2.00）A.whyB.howC.thatD.where(16).【B16】（分数：2.00）A.predictB.produceC.pretendD.precede(17).【B17】（分数：2.00）A.contentB.c
38、ontactC.contestD.context(18).【B18】（分数：2.00）A.happenB.occurC.occupyD.incur(19).【B19】（分数：2.00）A.atB.onC.toD.beyond(20).【B20】（分数：2.00）A.purposesB.ambitionsC.drivesD.goals银行系统招聘考试（英语）历年真题试卷汇编 5答案解析(总分：76.00，做题时间：90 分钟)一、阅读理解(总题数：2，分数：20.00)The rough guide to marketing success used to be that you got wha
39、t you paid forNo longerWhile traditional“paid”mediasuch as television commercials and print advertisementsstill play a major role，companies today can exploit many alternative forms of mediaConsumers passionate about a product may create“earned”media by willingly promoting it to friendsand a company
40、may leverage“owned”media by sending e-mail alerts about products and sales to customers registered with its websiteIn fact，the way consumers now approach the process of making purchase decisions means that marketings impact stems from a broad range of factors beyond conventional paid media Paid and
41、owned media are controlled by marketers promoting their own productsFor earned media，such marketers act as the initiator for usersresponsesBut in some cases，one marketers owned media become another marketers paid mediafor instance，when an e-commerce retailer sells ad space on its websiteWe define su
42、ch sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environmentThis trend，which we believe is still in its infancy，effectively began with retailers and travel providers such as airlines and hotels and will no doubt go
43、 furtherJohnson-Johnson，for example，has created Baby Center，a stand-alone media property that promotes complementary and even competitive productsBesides generating income，the presence of other marketers makes the site seem objective，gives companies opportunities to learn valuable information about
44、the appeal of other companiesmarketing，and may help expand user traffic for all companies concerned The same dramatic technological changes that have provided marketers with more(and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions
45、 in quicker，more visible，and much more damaging waysSuch hijacked media are the opposite of earned media：an asset or campaign becomes hostage to consumers，other stakeholders，or activists who make negative allegations about a brand or productMembers of social networks，for instance，are learning that t
46、hey can hijack media to apply pressure on the businesses that originally created them If that happens，passionate consumers would try to persuade others to boycott products，putting the reputation of the target company at riskIn such a case，the companys response may not be sufficiently quick or thoughtful，and the learning c
